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Factor: Labor

In 2021, in response to a shortage of workers the company began dispatching hundreds of corporate employees to work in its restaurants as cooks and cashiers, in addition to their existing duties regarding the hiring of new employees. The company plans to hire 10,000 new employees.

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In March 2020, many of Cane’s locations switched from dine-in to pick-up and take away service only because of the COVID-19 pandemic, while others closed temporarily. As of July 2020, certain locations had reopened their dining rooms, although Graves said the company was in no rush to do so on the full scale.

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Consider the chain’s sales in 2016 were about $576 million with about 250 units. In 2019, they were about $1.18 billion with about 400 units.

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The chain first began expanding internationally in 2015, opening its first restaurant in Kuwait. The namesake mascot, a dog, is not seen on signage and merchandise, as dogs are not popular in Kuwait.

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It was chosen as a “Hot Concepts!” award winner by Nation’s Restaurant News in 2005. In 2006, Raising Cane’s received the National Restaurant Association’s Good Neighbor Award.

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Factor: Capital

The first Raising Cane location ever to serve chicken fingers was and still is on Highland Road in Baton Rouge. It started in the mid-90s when Todd and his small crew set up shop in a former bakery at the entrance of the Louisiana State University.

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Factor: Entrepreneurship

Todd Graves founded Raising Canes after realizing that every fast-food restaurant sold multiple different items on the menu. His idea was to make chicken fingers as good as possible focusing almost solely on the item.

Land: This meant he could purchase materials I bulk not having to get multiple different items a diverse menu might need to buy.