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Activity 1: Entrepreneur personality psychological test

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Activity 1: Entrepreneur personality psychological test

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According to the teacher's instructions, complete the entrepreneurial personality psychological test. After completion, please simply share the results with other students.

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Activity 2: Business market analysis plan (Part 1)

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Activity 2: Business market analysis plan (Part 1)

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After completing the psychological test, the students were divided into different types of companies according to the teacher's instructions. After completing the grouping, please listen carefully to how the teacher uses Preperplexity ai and Piktochart to collect and integrate market data. Then, finish the below tasks on your related company Padlet forum:

Step1- Collect the data:

(a) First write the market data questions your company asks using Preperplexity AI

(b) Screenshot the whole business market analysis plan integrated by Piktochart

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A handmade local baking studio which is specializing in French desserts and handmade bread.

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An organic agricultural product distribution company which focuses on promoting organic food

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A health management startup company based on a mobile application platform which is focusing on sports data tracking and personalized health advice.

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A multinational company which is investing in the development and sales of a new generation of electric vehicles.

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Activity 2: Business market analysis plan (Part 2)

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Activity 2: Business market analysis plan (Part 2)

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Finish the below tasks based on your first draft business report:

Step 2- Describe and analyze the data:

(a) How has the market size of this industry changed over the past three years? What are the growth forecasts for the next three years?

(b)  Based on your competitor analysis, what are the customers' behaviors in your competitors? Do you think there are any special factors that lead to such consumption? Then, please set your target customers.

(c) What are the advantages and disadvantages of the main competitors in their marketing strategies? How do we develop targeted strategies to increase your brand awareness?

Step3- Report the results:

(a): Input all your findings, analysis and information on Piktochart again to generate a final business plan version.

(a) Upload the PDF of your final business plan on Padlet

(b) Show your business plan to the class when your group is presenting.

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A handmade local baking studio which is specializing in French desserts and handmade bread.

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An organic agricultural product distribution company which focuses on promoting organic food

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A health management startup company based on a mobile application platform which is focusing on sports data tracking and personalized health advice.

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A multinational company which is investing in the development and sales of a new generation of electric vehicles.