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Bawang Goreng / Bwang

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General Questions:

1. What do you consider when buying bawang goreng?

Where do you usually buy bawang goreng? (Supermarket, minimarket, online, traditional market)

Do you compare brands before purchasing? What factors do you consider when comparing brands? (e.g. price, packaging, volume of product, etc)

Do you notice a significant difference between this product and its competitors? What difference do you notice?

2. Would you say the price point of the product outweighs the effort to produce it yourself? Why so?

What specific benefits justify the difference for you, especially when compared to other brands?

At what price would you consider bawang goreng as too expensive?

For Pre-existing Customers:

1. What made you aware about Bwang and convinced you to purchase it?

Where did you first hear about Bwang?

What influenced you to make your first purchase?

Would you recommend the product

2. Where do you usually buy Bwang?

Which outlets do you use to purchase the product?

Are the available outlets to purchase the product convenient enough or is there another platform you could suggest?

Would you say that for the general masses, this would be very accessible? Why so?

3. What about the Bwang packaging convinced you that the quality of the product is guaranteed?

Overall, is there any part that dissatisfied you in terms of packaging?

Which part of the audience do you think the product greatly appeals to?

4. Tell us more about your experience with Bwang.

Have you ever had a bad experience with Bwang? Tell us about it.

What would make you stop buying Bwang?

If you could improve one thing about Bwang, what would it be?

Would you recommend the product to other people? If yes, what would you say when recommending the product and if not, why?

For New Customers:

1. What are your first impressions of Bwang?

What did you first think when you saw Bwang

What does the packaging communicate to you? (e.g. Does it make you perceive the product as high quality and trustworthy? → BROADDDD)

2. What would make you purchase Bwang?

What would make you buy or not buy Bwang? (talk about specific qualities like price)

Would a promotion or discount influence you to purchase Bwang instead of other brands?

Which bawang goreng brands would you normally buy?

What would Bwang need to offer to make you switch?

3. What is your feedback on Bwang after trying it?

What was your first reaction after tasting Bwang?

Did it meet your expectations? Which aspects of Bwang do you think can still be improved?

Would you consider buying Bwang yourself? Why or why not?

Would you recommend the product to other people? If yes, what would you say when recommending the product and if not, why?

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Clothing brand/Morteils

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1. When you first heard the name "Drunk Baker," what did you imagine the shop would look like? Did the reality match that "vibe"?

2. Is this more of a “self-reward” dessert or something you buy to impress people?

3. What was the very first thing that drew you to this bakery? Was it a social media post, a physical sign, the smell on the street, or a friend’s "must-try" tip?

4. Do you feel Drunk Baker is worth the price? Why or why not?

5. Do you look at a bakery’s Instagram/website before you visit, or do you prefer to be surprised by what’s in the display case?

6. Every bakery has that one item everyone talks about. Have you tried it? Did it live up to the hype, or do you think their "hidden gems" are better?

7. What makes a 40k toast worth it compared to a 20k one? Is it the size, the ingredients, the brand name, or the service?

8. If this bakery was right next door to a big chain (like Starbucks or a local bakery), why would you choose this one?

9. When paying, did you prefer using card, cash, or qris, and why?

10. What would make you come back more often?

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Bittersweet by Najla

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Martabak Pecenongan 78

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1. Have you ever heard of bittersweet by Najla? If yes, do you purchase Bittersweet because of its reputation, or because of recent marketing campaigns?

2. Do you visit physical stores often, or mostly order online?

3. Do you think the price reflects the product quality/flavour and the way the brand presents itself?

4. When was the last time a Bittersweet promotion genuinely caught your attention?

5. Compared to other dessert brands in Jakarta, does Bittersweet feel more or less creative in its promotions?

6. If a competitor offered a similar dessert at a lower price, would you switch?

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1.When you're in the mood for martabak, what are the top 3 things you usually look for—is it the taste, how fast it's ready, or the price?

2.What usually happens in your day that triggers you to go out and get Martabak?

3.Do your needs change depending on the occasion, like if you’re just treating yourself versus buying it as a gift or for a family gathering?

4.Between price, quality, and convenience, which one is the biggest "deal-breaker" for you when choosing Martabak Pecenongan 78?

5.If you had to describe the "ideal customer" that Martabak Pecenongan 78 seems to be made for, who would that be?

6.In your opinion, who is this specific brand not for?

7.For someone who has never tried Pecenongan 78, what do you think would finally convince them to give it a shot?

8.What is the "one thing" Martabak Pecenongan 78 is most famous for in your mind?

9.Compared to other martabak spots or "Pecenongan" rivals, what do you think they do better—and where do they fall short?

10.What kind of proof makes you trust a brand like this—is it the long history, the reviews, or seeing the kitchen in person?

11.Which martabak features are "must-haves" for you (like the thick butter) versus things that are just a nice bonus?

12.What do you absolutely love about Martabak Pecenongan 78, and is there anything about it that’s actually a bit frustrating?

13.If you could change just one thing about their menu or how they serve customers, what would it be?

14.Does Martabak Pecenongan 78 feel like a fair price for what you get, or does it feel expensive compared to other options?

15.Which deal usually works best on you: a direct discount, a bundle (like Sweet + Savory), or free delivery?

16.Where do you usually prefer to buy your Martabak Pecenongan 78—at the physical stall, through an app, or via WhatsApp?

17.Have you ever almost ordered from Martabak Pecenongan 78 but changed your mind? Was it because of delivery fees, wait times, or something else?

18.What kind of content makes you want to order immediately—like "cheese pull" videos, customer reviews, or influencer posts?

19.Thinking about your most recent purchase there, what part was easy and what part was a bit of a headache?

20.Are you a loyal fan of Pecenongan 78, or do you usually just switch around based on who has the best promo that day?

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1 What is your occupation or current status?

2 How much do you usually spend on clothing per month?

3 Where do you usually shop for clothes (online, mall, social media, marketplace)?

4 What matters most to you when buying clothes? (price, quality, trend, comfort, sustainability, brand image, exclusivity)

5 Do you feel this brand is meant for someone like you? Why?

6. What kind of people do you think usually wear this brand?

7 How is this brand different from other clothing brands you use?

8 Do you see this brand as premium, affordable, trendy, minimalist, exclusive, or something else?

9 What improvements would make this brand stronger in the market?

10 Would you recommend this brand to others? Why or why not?

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