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Andrea Mirete García

Valeria Nardecchia Benes

We choose the third one because appear alls values of the brand and it is simple but representative.

The others one we consider that it don’t represent the values of the brand, the second one look like it is from a law firm not for a bank.

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Ariana Avilés Giménez

1 I think the company has followed the briefing well in the first and second options.

2 My favourite concept is the first one because the check appears and the colour green is related to ethics and sustainability. Also, I think it is more aesthetically pleasing

3 For the second option I would change the design of the globe, because I think it's a good idea, but the design is a bit shabby.

....

I like the third option better because the second is too violent. The images are very shocking and seem to be taken from an ngo. The second one has too much text. The third one is the best because the keywords appear and it is the most aesthetic.

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- We think that concept 2 is the best because it represents the values ​​of the brand and its purpose. Furthermore, their clients are adults who are looking for a concept that creates trust and reliability, so the concept 2 fits these standards.

- About concept 1, we think that it does not fully fit with what the brand wants to convey, it is true that the environment is present but it doesn’t represent a serious and reliable bank.

- Finally, concept 3 is the first that we have discarded because it does not fit with any section of the brief, in addition the colors are not appropriate and they seem focused on a young audience.

Rafa Fernández

Pablo Martínez

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María Moreno Delgado

I would choose the blue one because the blue colour means calm and peace. It has an image of the Earth and it gives me the information that i can use it around the world and the concept of this organisation also thinks in the needs of all type of people.

About the board, i would choose the first one because the third has many words and when you are driving you can’t read a lot and the images impacts better on people.

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We prefer the concept two, because we think that this one represents our values. We can see terre and the colours are similar to the nature.

The concept 1 are confusing because this hace a lot of elements and it is not visuals.

Finally the last concept is very simple, because we can only see one colour and it is red.

Promocional campaign:

We choose the first one because this is more visuals because it has photos and represents the principal problem of the world and we can understand the massage because it is short and direct.

We don’t select the second picture because the people can’t read all the messages because it is long.

The last picture we don’t understand the design of this one because we can’t read the words.

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Álvaro Bolarín Iniesta

Luna Carles Castellón

Elisa García Sánchez

Adrián García Martínez

Alicia Martínez Belmar

We considered that the second card, which have the earth globe, show perfectly the ethical values that Union Direct want to represent: fairness and justice. Because they want to help people that needs that charity. People will understand the values of the brand with that card. Also, the color blue represent professionality and the logo of the brand FjP is more visible than un the other options.

Between the options of the billboard, we have choosen the first one because it will cause a bigger impact on the audience. The first one also have less text and if you see it when you are driving it will catch your attention.

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Andrea Mirete García

Valeria Nardecchia Benes

We choose the first option because we think represents the new values that the brand want to show.

In the credit card appers plants and that can repress the nature and be eco friendly.

We don’t choose the second one because we think is more general and not represent alls values.

And the last we think is so basic and minimalist, that not represent nothing and it can be confusing with other brand for example media mark.

In the last one you can’t see the FJP logo very well, however in the last one make visual contrast for the color green with the color red.

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Ikrame Moufakir

1. Yes, because the enviromental and ethical part has been followed, especially in the graphic representation

2. I have chosen concept 1 because it is enviromental and attracts attention of the audience.

3. I would change the letter to make it more visible and I would reduce the green color a little so it doesn't look so tropical.

4. The first billboard, because it is more representative and attractive to the target audience, It doesn't have many written elements that are boring.

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Carmen Abellán Palencia, Maria José Cruz Trabalon, Marta Sánchez Angosto, Ana Romero Cañizares

We believe that the most appropriate credit card is the first one because:

Has the green tick that represents "right"

Has the green color that makes the people think the right thing as well as confident and a feeling of eco-friendly

The typography is more familiar

Talking about the billboard, the last one is our choice due to the fact that the text is por empathic with the target. At the same time, the picture shows the core values of the company

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We prefer the blue one because you really can see the main bank's logo, showing brand leverage. Also, we think the blue one is simpler for the audience. We think the green one looks a bit childish, and the red one makes it harder for the bank's logo to stand out.

María Jesús, Mariana, Eva, María Isabel L., Juan Luís

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Credit card

1. We believe that both concepts fit the requirements of the brief but in different ways. For example, number three is suitable for the target audience because it is sober and direct, but not with the communication objectives and the values ​​they intend to transmit, which is why the first two options would be more accurate.

2. We have decided to choose the second option because it suits better with the brand visually and transmits the correct values: globalization, eco-friendly, sustainability.

3. We would change the design because it is overloaded and does not integrate with the conventional format of credit cards. Maybe a simpler and more minimalist design, to be elegant and current, would fit better.

Billboard

For the second proposal we liked the first option better because the concept is closer to the target and represents it visually without being so corporative and boring, but rather human and close.

Sara Escudero Armero

Consuelo Cano Pastor

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1. How often do you shop at El Corte Inglés, and what are the main reasons for your visits?

2. Which sections or departments of El Corte Inglés do you use the most or find attractive?

3. What aspects of the shopping experience at El Corte Inglés do you value the most?

4. What products or services do you think El Corte Inglés should improve or expand?

5. How would you describe the quality-to-price ratio of products at El Corte Inglés?

6. What do you think about customer service and the attention you receive at El Corte Inglés?

María Abad

Ikrame Moufakir

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Marta Sánchez y María José Cruz

Focus group - Qualitative questions (Close questions and some open questions)

Do you shop at El Corte Inglés?

Do you shop at local shops?

Do you go shopping in a mall?

Do you like fast-fashion shops like Inditex?

How often do you go shopping?

Does your family usually go shopping to El Corte Inglés?

Do you prefer expensive or cheap products?

Do you care about your clothes being from well-known brands?

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Lola Monteagudo

Diego Marín

Alicia Morales Ruiz

Question

1. Have your ever went shopping to El Corte Inglés?

If the answer is Yes: How was your shopping experience.

If the answer is No: Why not?

2. What do you think about the financial services, support and after sales services.

3. When you think about El Corte Inglés which is the first thing that comes to mind.

4. Do you think that El Corte Inglés is a trade brand for young people or for a more classical people.

5. What tope of feelings do El Corte Inglés made you feel

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Álvaro Bolarín Iniesta

María José Franco Carrasco

Elisa García Sánchez

Alicia Martínez Belmar

Andrea Mirete García

Possible questions:

Do you think that younger people buy at El Corte Inglés?

Who do you think is the target of El Corte Inglés?

What products do you think can attract young people to El Corte Inglés?

Why do you think young people don't usually consume at El Corte Inglés?

Why do you think the existing costomers are loyal with the brand?

What would you do to atract young people?

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Juan Luis Camacho Cuenca

Mariana García Gorozpe

María Isabel López Gomariz

Eva Gambin Canovas

1. How often do you shop in Corte Ingles ?

2. Do you think the brand is old fashioned?

3. In which section do you shop most often?

4. Can you tell three things you would improve in this company?

5. What brand within the company go you shop most often?

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Maria Abad Hurtado

Ikrame Moufakir Hidaoui

The previous customers were low-income people, who could not afford it, currently the clients are high-income people, since the English court has incorporated luxury stores.

Existing customer are people over 40 years old and with high incomes.

The interested customers would be mainly young teenagers online and so it would be good if they incorporated new video game sections and more fashion.

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Marta Sánchez

María José Cruz

Former consumers: everybody, medium-high class

Existing consumers: +40 years old, medium-high class, they are interested in the many brands that El Corte Inglés offers, they don´t usually use online purchases.

Potential consumers: young people, between 20-30 years old, without forgetting about the current customers (people in their forties)

Strengths:

An established brand and reputation

Loyal customers

Good imagen

Variety of services and products

Issues:

The high price

They look old and classical

Bad e-commerce, not well position

They forget about young people

Their competitors are much cheaper than them

Possible improvements:

They look old and classical → They need the brand to look younger without loosing their loyal customers

They want to have young customers, 10 years old less that now → To change their potential target

Improve the use of social media → using social media and influencers

Trying to bring young people → Bring new moderns brands and products, like nude project

Improve their social responsibility

Improving the communication of their new young line “New era”

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Corte inglés

Lola Monteagudo

Diego Marín

Alicia Morales Ruiz

EXISTING CLIENTS

The existing clients are the ones that are looking for a good after sales service and a good comercial advice, they have a high household income, and prefer to find every product they want in the same place that also is in a very good location.

This is a strength for the brand

POTENCIAL CLIENTS

The potencial clients would be a a younger age, that are focused in the generation Z, they would be the child’s of the former potentials

FORMER POTENCIAL COSTUMERS

People that’s prefer a high quality anda that seems El corte ingles as a luxury and classic brand

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Rafa Fernández

Pablo Martínez

Strengths: Our loyal customers, the prestige of the compay and the image of it in the society, you have all services and products, also there is a loyalty card.

Weakness: High prices in some products and a classic image, also in online market.

Current customers: Corte ingles current customers are middle-aged and older. They have been shopping at this store for years and trust their experience. The acquisitive power of our customers is high because we are a company with prestige and famous brands.

Further customers: The objective is to improve online sales and also focus the brand on young people, maintaining the loyalty of lifelong customers but expanding the target.

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Former: old with money (higher social class)

Existing: more flexible age, middle to upper class, Spanish

Potencial: middle to hight class british people.

USP: Quality products at an affordable price that is not bound to huge cities

SWOT:

Strength:

Reputation

No competition

Stablished brand

Variety of product

Weakness:

appeals to bigger target market (not specific)

There’a specific stores that offer similar stuff but cheaper

Juan Luis Camacho Cuenca

Mariana Garcia Gorozpe

María Isabel López Gomariz

Eva Gambin Canovas

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Elisa García Sánchez

María José Franco Carrasco

Andrea Mirete García

Alicia Martínez Belmar

We want to focus in younger people, so we choose aim at our potential target. Our first idea is that apart from the TV adverts, we want that El Corte Inglés have more pressence in social media like Instagram, X or TikTok. In this social media could be appear different people of the internet world. This could help the potential target to be closer to the brand and they can identify with the values of it.

We'd like to focus on our existing customers with actions like special promotions, sales, gifts to build loyalty with them.

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Karen ilem luna cardoso

Ikram Moufakir Hidaoui

María Abad Hurtado

María José Franco Carrasco

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Álvaro Bolarín Iniesta

Luna Carles Castellón

Elisa García Sánchez

Alicia Martínez Belmar

Values: Naturallity

Is like an olive and we think that it looks like a traditional bottle.

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Carmen Aguilar

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María Jesús Acosta

Juan Luis Camacho

María Isabel López

Mariana Garcia

# data[].attributes.body
Rafael Fernández

Pablo Martínez

Lucía Fernández

Adrián García

# data[].attributes.attachment_link.title
Publicación de instagram dia de andalucia tradicional  beige

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Marta Sánchez, Ana Romero, Carmen Abellán and Maria Jose Cruz

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We think this is the best concept, because it’s seems more modern and high quality because of the use of a clean crystal bottle in a innovative shape and putting the tag on the edge,

but at the same time it’s preserve the basics values of the brand using the design of olive tree branch and putting on the top a traditional dispenser of olive oil with a little design of a olive in it.

Lola Monteagudo

Alicia Morales

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Marta Sánchez, Ana Romero, Carmen Abellán and Maria Jose Cruz

# data[].attributes.body
Olive is a product designed for a select target interested in minimalist design items with a notable luxury character.

Diego Marín

Sara Escudero

# data[].attributes.headline
María Moreno, Valentina Coloma, Begoña Picazo, Irene Miñano e Irene Sánchez. 

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María Moreno, Valentina Coloma, Begoña Picazo, Irene Miñano e Irene Sánchez. 

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Andrea Mirete García

Mar Ouro mula

Valeria Nardecchia Benes

María ramos carrillo

Ainhoa moreno contreras

# data[].attributes.body
Andrea Mirete García

Mar Ouro mula

Valeria Nardecchia Benes

Ainhoa moreno contreras

maria ramos carrillo

# data[].attributes.body
We want to redesign the bottle to turn it into a designer bottle, so that people identify the brand as an elegant and exclusive brand. As you can see, the bottle is a simile with an olive, in reference to the origin of the oil. We want people to identify the brand just by seeing the bottle. We want to use a greenish glass through which the oil inside is reflected. The bottle doesn’t need to be black to transmit elegance, but with this minimalist and at the same time differentiating and characteristic design we can turn the bottle and the brand into something elegant and exclusive.

Elen Peñaranda

Eva Gambin

Maria Isabel Martinez Garcia

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We think the second one it’s more minimalistic and attractive than others. It’s simple to understand the design and the slogan it’s a good way to capture the audience. The packaging It’s luxury and it have black a white colors, it could be confuse to people and we would change the color of the picture from white to color green.

Karen ilem luna cardoso

María José franco Carrasco

Ikrame Moufakir Hidaoui

# data[].attributes.body
We would choose the black bottle of oil because it seems more elegant.

It has a minimalist style, the label is simple and has all the information.

When you go to the supermarket to get your oil, you will feel more exclusive because its different to the other bottles. The other option is more conventional and its easier to find a lot of them very similar in your trusted supermarket.

The style of the font its also better, because the letter in the first bottle its a little confusing even though it tries to be elegant.

Finally, the black color its, definitely, looks high level, and its the color that transmit exclusivity and elegance.

Elena Peñaranda

Eva Gambín

María Isabel Martínez

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Maria Ramos Carrillo

María Del Mar Ouro Mula

Andrea Mirete García

Valeria Nardecchia Benes

The best option is the concept 2, because this is minimalistic and elegant.

On another hand the letter is more better than the other concept, because it more easy to read.

In Addition, the color of this bottle is Black and white letter, we thing that this aesthetic is more elegant and beautiful.

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Diego Marín

Sara Escudero Armero

Kalamara olive oil is a product that fits better with the second design due to the target. According to the lifestyle factor our target probably have a high cultural level. It’s for people who want to be different from the rest of the people who appreciate a qualified product imported from the Mediterranean sea. Another point would be the high household income.

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Lola Monteagudo and Alicia Morales

We choose the Concept 2 because it seens more luxury because of the colors of the bottel, and the design is more minimalist and the concept 2 is more clear than the concept 1, whose typography is too complicatwd to read.

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Alicia Martínez Belmar

Luna Carles Castellon

Álvaro Bolarín Iniesta

Elisa García Sánchez

We decided that the first bottle is the best because is the design that give us more security about the product since is similar to other olive oils. Besides the black bottle can be confusing because it can be another product like perfume or wine and you would think that is very expensive.

Also is better this option because in the american market it wil distinge us from the rest and asociate it with the Mediterranean market.

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Valentina Coloma

María Moreno

Age group: 18-30 and mix of males and females.

There is not a difference in the ethnicity

Median household income: medium/ medium high

Live cycle: young and single people

Education/ employment: students (usually university ones) and people who start working.

Attitude: originals, eco-lifestyle

Lifestyle: sporty, active people.

USP

We would choose the first one because it has a bit more of product and we prefer it bottle. It looks like the original ones.

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Luna Carles Castellón

Elisa García Sánchez

Alicia Martínez Belmar

Álvaro Bolarín Iniesta

Target market segment (US)

Age group: Young people (between 16-25 years old).

Sex: All.

Ethnicity: Caucasian, Black, Asian.

Median household income: 1500/2000€ per month.

Lifestyle: People for every background. People can be at the street ir at home. It could be in every context.

Education/employment: Students or people at they first job.

Attitudes: People Who want to be different and people with ambition.

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Irene Miñano Guillamón and Irene Sanchez Buendía

Age group: 16-28

Sex: both

Ethnicity: all

Median household income: medium

Life cycle: alternative, young, fresh

Education: high school, university and working people too.

Attitude: people to try yo he different and comfortable

Lifestyle: active people who likes selfcare and enjoy the time with herself

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Rafael Fernández

Pablo Martínez

Lucía Fernández

Adrián García

We choose the concept 1, because we think that it's more aesthetic and actual, we really like the fact that the ocean is represented and it has one third cl more than the other one.

We also think that the first one represents more the greeks values and inspire an original greek concept.

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We would choose the second bottle cause it’s 100% organic, it has a dark bottle and it’s more traditional, which can be seen in the slogan “old world flavours for the new worlds”. Moreover, the bottle looks more high quality and luxorious, with the glass that is shown and the text that’s engraved. It looks more like something older white people would buy for themselves. Fue to its dark coloque, you can tell the oil it more delicate and high quality, because it’s explained that it gets protected through the sun.

María Jesús Acosta

Juan Luis Camacho Cuenca

Mariana Garcia

María Isabel Lopez

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Maria José Cruz and Alicia Morales
TARGET MARKET SEGMENT

·       Age group: 16-30 years

·       Sex: male and female

·       Ethnicity: everything

·       Median household income: medium-high class

·       Life cycle: young people, curious, modern

·       Education: college educated, university

·       Attitudes: tired of traditional brands, sportive, eco-lifestyle, being different.

Unique Selling Proposition
Adidas is made for all the young people that feels different to the rest of the world. There is always an original Adidas cloth for you.

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Ariana Avilés Giménez
María José Franco Carrasco
Karen Ilem Luna Cardoso

Age: 15-30 youth

Sex: both

Ethnicity: all

Mhi: 24000 minimum - no max

Live cycle: mostly single and living with therir parents

Education: high school

Attitude: no cost-conscious, like sport clothes, health-conscious

Lifestyle: like sports

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Marta Sánchez
Ana Romero
Carmen Abellán

TARGET MARKET SEGMENT (US)
Age group: young adults between 18 and 30 years old
Sex: 50-50 male and female
Ethnicity: everyone is included here
Median household income: medium-high social rate
Life cycle: single or with a partner
Education/Employment: university students or those who are starting to work
Attitudes: they want to be different, they are originals, ambitious, with a strong personality and they want to break the rules
Lifestyle: they are up to date with the last trends, they like social media, music and hang outs with their friends

USP
Although Adidas is a well known brand which has been in the market for so many years, is changing the image and the target, trying to positionate themselves as an innovative brand, whose originality is never finished, and is always trying to discover new ways of develop and communicate the brand, and they are creating a save space for their customers to express themselves the way the feel and the way they are.

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Ainhoa moreno
Andrea Mirete
Valeria Nardecchia

Age group / age brackets: 18-30
Sex: both
Ethnicity: everyone
Median: medium/ high class
Life cycle: young people, singles and don’t have children.
Education/employment: university students or employees.
Attitudes: sports, been different and listen music.
Lifestyle:

# data[].attributes.body
The USP from the ad is id that it is different from things that have been made before. It’s more original than other sneaker ads. It combines different styles that wouldn’t usually work out, but because the sneakers are original, it looks good. The ad, and the sneakers themselves, are not only different from other sneaker brands, but also from sneakers from the Adidas brand, which makes them pretty unique.
María Jesús Acosta López
Juan Luis Camacho Cuenca
Mariana Garcia Gorozpe
Eva Gambin Cánovas
María Isabel López Gomariz

# data[].attributes.body
Primary: Manager, employees, employer, clients, suppliers

Secondary: competitors

Key Players: clients, competitors,
interest but little power: employees
little interest but high power: governmental organisation

increasing: suppliers, employees, clients
decreasing: competitors

carmen aguilar, maría isabel martínez, lola monteagudo

# data[].attributes.body
-Primary Stakeholders: shareholders, employees, customers and suppliers.

-Secundary Stakeholders: competitors, media.

-Key players: employees, clients, management.

-Little interest but high power: gobernmental organitations.

-Interest but little high power: suppliers.

-Increasing: employees, management, clients, gobernmental organitations.

-Decreasing: suppliers and management.

Maria Abad Hurtado
Ikrame Moufakir Hidaoui

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Georgina García Laura Cánovas Antonio Gil
Relative Importance:

Stakeholders: employees, employers, management, clients, and suppliers.

Secondary Stakeholders: governmental organizations and competitors.

Stakeholder Power and Interest:

Key Players: clients and suppliers.

Little Interest but High Power: governmental organizations.

Interest but Little Power: competitors.

Changes in Importance:

Increasing: suppliers, employees, and clients.

Decreasing: competitors.

# data[].attributes.body
Irene Miñano Guillamón
Maria Moreno Delgado
Primary stakeholders: manager, employees and clients

Second stakeholders: governmental organizations

Key players: managements, employer, clients

Little interest but high power: governmental organizations

Interest but little power: suppliers and competitors

increasing: governamental organizations

Decreasing: suppliers and management

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Ariana Avilés Giménez
María José Franco Carrasco
Karen Ilem Luna Cardoso
9.a
El corte inglés
-customers: are the principal reason of their sales
-employees: because are the face of the company
-employers
-marketing executives
-suppliers: because they are the key of the brand quality

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Ainhoa Moreno Contreras
Valeria Nardecchia Benes
Andrea Mirete García

Relative importance
Primary: employer, employees, clients and management
Secondary: governmental organizations

Skateholders power…
Key player: employer, management, clients and suppliers
Little interest: employees
Interest: competitor

Increasing…
Increasing: employees, management and clients
Decreasing: competitors

# data[].attributes.body
Names: María José Cruz and Alicia Morales

Primary skateholders:
- employer
- employees
- Clients
- management

Secondary:
- governmental organisations

Key players:
- employer
- clients
- management

Little interested but high power:
- governmental organisations

Interest but little power:
- employees
- competitors
- suppliers

Increasing:
- employees
- management
- clients
- governmental organisations

Decreasing:
- employer
- competitors

# data[].attributes.body
Primary stakeholder: clients, employers, management.
Secondary stakeholder: suppliers, government.
Key players: Client, employers
Little interest but high power: government.
Interest but little power: employers, suppliers
Increasing importance: employers, clients
Decreasing importance: management, government, suppliers.

María Jesús Acosta López
Juan Luis Camacho Cuenca
Mariana Garcia Gorozpe
Eva Gambin Cánovas
María Isabel López Gomariz

# data[].attributes.body
Elena Peñaranda

Jose Angel Talavera

Ana Puerta

Violante Martinez

Pilar Peña

relative importance?

Primary stakeholders: clients and customers

Secondary stakeholders: business companies and government

Stakeholder power and interest

Key players: clients

Little interest but hight power: regulatory bodies, local authorities and government agencies

Interest but little power: local companies

Increasing or decreasing in importance?

Increasing: clients

Decreasing: employees

# data[].attributes.body
9. a)
As the key stakeholders are the most important for internal and external ones, we choose this as an example for El Corte Inglés:
Internal stakeholders: employees, employer, management, marketing excutives and networking.
External stakeholders: clients, competitors, organisations, media and suppliers.

Álvaro Bolarín Iniesta
Luna Carles Castellón
Elisa García Sánchez
Alicia Martínez Belmar

# data[].attributes.body
Relative importance

Primary stakeholders: clients, suppliers, distribution network, management

Secondary: competitors

Skateholder power and interest

Key players: clients, competitors (because  its business model is in decline compared to online shopping)

interest but little power: employees

Increasing or decreasing in importance

Increasing: marketing and communication professionals

Decreasing: employees

Sara Escudero

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Marta Sánchez, Carmen Abellán y Ana Romero

Relative Importance
Stakeholder —> employees, employer, management, clients, suppliers
Secundary Stakeholder —> governmental organisations, competitord

Stakeholder power and interest
Key Players —> clients, suppliers
Little interest but high power —> governmental organisations
Interest but little power —> competitors

Increasing or decracrising in importance
Increasing —> supliers, employees, clients
Decreasing —> competitors

# data[].attributes.body
Rafael Fernández
Pablo Martínez
Adrian García

- Relative Important.
Primary stakeholders: clients
Secondary stakeholders: companies
- Stakeholders power and interest.
Key players (high interest and power): clients
Little interest, but high power: multinationals and investors
Interest but little power: competitors
- Increasing or decreasing in importance?
Increasing: multinationals and investors
Decreasing: suppliers

# data[].attributes.body
8b pg.12
Marketing executive
Be involved in doing
Build relationships, networking and laise with
Employees (workers) management (manager)
Employer (boss) hires employees within=inside

Clients, suppliers, competitors, governmental organisations
- little impact on local community

8f
in terms of/ in relation to/related to/ as far as ... is concerned/ as regards/ regarding

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Lucía Herrera Frutos
Maria Abad Hurtado
Ikrame Moufakir Hidaoui

In our opinion, the induction showed on the video could be better, since they only presented a single video that was rather short and dull, and left no room to participation for the new employees. We agree that it would be better if the company worked more on showing the team’s installations, as well as show what are really working on. Also, we thought that a good idea would be that the employees had the opportunity to get to know each other, as well as all the employees of the company; meaning that the boss, that was present at the time, could greet the employees and introduce himself.

For us, we haven’t experienced a proper induction yet, but when we first arrived at college, they set up a day when the dean introduced himself to us, and some teachers joined too. He also showed us the whole faculty, and even this other multimedia room called AURED, which was a really helpful thing. Overall, we think that this was a good induction, because it helped us to acclimate to the new dregree culture.

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First of all, we think that this induction it’s so common so the people of the reunion is not going to get interested about the project. Because, it is a video and not a person speaking face to face with the other.

We had experience this situations before.

Some ideas to do a better induction will be, do it face to face with the support of a video, promote interactions with the people of the office, encourage people to do questions and know better the company. Other point can be to do an event to know the other colleges and the products or the services of the company.

María Moreno Delgado
Irene Miñano Guillamón
Irene Sánchez Buendía

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1. The first day of class at university we had an online induction because of COVID. They explained us some things about our classes.

2. It seems to us very serious and plane. Not wellcoming at all and doesn’t invite to start with an optimistic attitude in that work.

3. We would rather make it face to face and attending to everyone in an individual way. In another case, if it was a group presentation, we would make them interact with each others

Eva Gambín Cánovas

María Isabel Martínez Garcia

Sara Escudero Armero

Alicia Morales Ruiz

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Induction (Pablo Martinez, Rafa Fernandez, Lucia Fernandez y Adrian Garcia)

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Induction (Pablo Martinez, Rafa Fernandez, Lucia Fernandez y Adrian Garcia)

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One of us had been in an induction, but it was more personal, and from our point of view, it is better, because in a personal induction you might feel more confident.

The induction that we have seen seems to be boring and the video that the company has shown  was inappropriate for an assistant. The fact of receiving more personal treatment will increase the feeling of fit in to the company.

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Valentina Coloma, Begoña Picazo, Laura Canovas 

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Valentina Coloma, Begoña Picazo, Laura Canovas 

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I think that is good for meet principals aspects basic around his company but we meet that the best form of known the company is work into the company and getting to how they work together

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In the group we have talked that we think that the idea of ​​the induction is good. It is very useful to really know the roots and how the company works. But in the video that we have seen, which has been too short, they have only presented a few news about the company and we believe that it is important to give more information about the differents job functions. At the moment, anyone in the group have experienced any induction in an interview.

Pilar Peña
Elena Peñaranda
Violante Martinez
Ana Puerta
Jose Angel Talavera
Aitana Rabadan

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We think that the guy on the screen doesn’t seem confident because in our point of view he introduces himself without naturality
If we were in this situation, we would introduce ourselves talking naturally and also being casual and funny so we could make people laught and be entretained. Also because people wouldn’t get bored
We were in this induction situation when we enter to the university because we didn’t know each other
Alvaro, Elisa, Alicia Martínez y Luna

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Yes, 4 years ago, when I was in Bolivia, in the last course of secondary school, all of the class went to visit some universities, and one of them said us if we decide to study in their university we will have much opportunities to earn money with the degrees, they show as a video with examples about our future.
Honestly we think it’s not totally a god way because they disguise the truth to seem attractive organization for young’s and they don’t say all of the difficulties in your future experience there.

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Consuelo Cano
Antonio Gil Gómez
Nilo Dieme Martinez
Georgina García López

About the induction we think that is a really good method of introducing a new client for the enterprise.

Maybe, a video it a little bit dehumanising because its a cold way of meeting new people and ideas. We agree that the best way is a reunion with bilateral communication.

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We feel like the process of induction in the video is adequate because they prepared a video explaining what the job entails, and what how they are expected to perform. We think something more dynamic and interactive with some examples of the different jobs. Not only selling what the company is but what the smaller employees should do.
Mariaje worked at mercadona and she had someone show a video and explained it. They also did an exercise where they evaluated the way they perform with their colleagues and their partnership.
Juan Luis
María Jesús
María Isabel López
Mariana G

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https://forms.office.com/Pages/ResponsePage.aspx?id=iASrvPA02UKz7c9a9jcGcJeiP76a9DtBgQsrAFOSrxNUQk1RM0FIUllLTk5WRkxMQUcxRkNYOUJXNC4u

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What's your name?
How old are you?
Where do you live?
What do you do for a living?
Why did you choose to study this Degree?
What is your favourite part/field of it? Why?

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Código QR para CUESTIONARIO DE INICIO DE CURSO- ADV 23-24 