# data[].attributes.body
If h&m prices increase, forever 21's demand will increase

# data[].attributes.body
If forever 21's shoes price decrease, the demand of socks would increase

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Change in number of consumers in a market

# data[].attributes.subject
Change in number of consumers in a market

# data[].attributes.body
If people start to buy more clothes, demand in forever 21 will increase

# data[].attributes.body
If consumers think that there would be a sale in 1 month, the demand in this month would decrease

# data[].attributes.body
If consumers start to like 50s clothes, forever 21 would have less demand.

# data[].attributes.body
If consumers income decrease, people would buy less in forever 21 because they would try to buy clothes in cheaper shops