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Context:

Example: (describe, screenshot, link, etc)

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Public education initiatives & service announcements

Example: Smokey the bear

1) The story is telling campers to be safe with their fires.

2) The intended audience is campers.

3) In the story Smokey the bear is like a guardian to the audience. He is saying that he can't help them prevent fires, only they can. The story is meant to be contemplative.

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-The story is that Jane is a highly skilled candidate for a graduate program

-The intended audience is the college admissions officer

-The emotions/message is that Jane is a suitable candidate for the graduate program through her abilities to understand ethical practices, produce clear and concise work, and her great personality

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1. The PSA conveys the consequences of smoking

2. Smokers and people considering smoking

3. The message is to stop smoking or not smoke at all. This message is shown through use of sympathy and fear that this could happen to you.

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Centers for Disease Control and Prevention (CDC)

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CDC: Tips From Former Smokers - Terrie H.’s Tip Ad

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1.) Telling the story of George Floyd, and the incident that caused multiple protests and that led to the frequent spread of the BLM movement in 2020.

2.) The intended audience was anyone and everyone. Obviously the people who live near this mural specifically (New York, a BIG city), but outside of that the whole world and united states. Specifically, the activists in the world that wanted to do something about the tragic incident.

3.) The pathos of this mural is the quote, "i cant breathe". Which was George Floyds last words, and was a term that was spread throughout the nation to represent the cause. In the mural, theres also other victims of police brutality, like Breonna Taylor. By having it on the side of a street, and being relatively large, it, itself is LOUD. Telling citizens there are people hurting in the world.

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- Example : My Octopus Teacher This example tells the story of a guy who studied an octopus. The intended audience for this would be people who like octopuses or like scientific documentaries. This story wants you to empathize with the octopi.

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My Octopus Teacher | Official Trailer | Netflix

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1. The example portrays the story of this person's traits in their work field.

2. the intended audience is to whomever is reading this persons cover letter, and deciding if they are worthy of the job.

3. The message is to express your capabilities in a work field.