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Logos can be increased by

facts

case studies

statistics

experiments

logical reasoning

analogies

anecdotes

authority voices

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Pathos can be increased by

appealing to the audiences emotions (something they care about)

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Ethos can be increased by

trustworthiness

crediability

reputation

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The data is perfectly clear: this investment has consistenly turned a profit year-over-ear even spite of market declines in other areas.

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Logos is the use of logical reasoning ability by using reason and logic. It uses reason and logic to create an agreement and appeals to reason.

Greek word: word

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Pathos is purely emotional appeal toward the audience. It appeals to the imagination of the listener and urging them to think of themselves into the speaker's shoes. This will empathize with their situation to move them to decide or act in alignment with speakers wishes.

Greek word : suffering and experience

powerful when backed up by strong ethos

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I'm not just invested in this community - i love every building, every buisness, every hard-working member of this town

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As a doctor, I am qualified to tell you that this course of treatment will likely generate the best result.

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Ethos is convincing someone of the character or credibility of the persuader through reputation, knowledgeable and fairness to appeal to the audience. It is assumed through reputatioj

assumed through reputation

revealed through honest

open revalation of biases and weaknesses

borrowed via quotation

Greek word = character