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In small groups, students will discuss:
• What was the most creative company concept you saw today?
• What presentation techniques were most effective?
• What did you learn about marketing strategies?
• How might you improve your own company based on what you observed?

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Students will be able to create a fictional sneaker company with a brand name, logo, target audience, and product line.

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Students will be able to deliver a 2-minute persuasive presentation of their sneaker company to the class.

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This lesson aligns with California Common Core ELA Standards 6.SL.4 (Present claims and findings with relevant evidence and details) and 6.SL.5 (Include multimedia components in presentations).

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What makes a sneaker company successful? Think about companies like Nike, Adidas, or Vans. What strategies do they use to appeal to customers?

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Teacher will present a brief overview of the sneaker industry, covering:
• History of major brands
• Marketing strategies
• Target demographics
• Product design importance

Students should take notes on key concepts to apply to their own companies.

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Working individually, students will:
1. Brainstorm 3-5 possible company names
2. Sketch a rough logo design
3. Identify their target audience (age, interests, lifestyle)
4. List 3 key features that will make their sneakers stand out

Use Padlet to share initial ideas with your table group and receive feedback.

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Students will develop their sneaker company by:
• Finalizing company name and slogan
• Creating a detailed logo
• Designing their signature sneaker (using the template provided)
• Determining price point and unique selling features

Teacher will circulate to provide guidance and support.

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Students will create a persuasive 2-minute presentation that includes:
• Introduction of the company and its mission
• Description of target audience
• Showcase of signature product
• Marketing strategy
• Closing statement

Students may use notecards to help organize their thoughts.

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Before presentations begin, review the Peer Feedback Form and practice giving constructive feedback:
• One specific strength
• One suggestion for improvement
• One question about the company

Remember to be respectful and specific in your feedback.

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For students who need additional support:
• Sentence starters for presentation
• Template for company development
• Visual examples of each component
• Option to work with a partner
• Extended time if needed

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Middle School is a very important educational stage for any student! And teachers need to be inspiring too at class! Create lovely presentation with these funny and creative Slidesgo designs.

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Free Middle School Google Slides themes and PowerPoint templates

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Download and customize our Middle School Google Slides themes and PowerPoint templates for your lessons and activities ✓ Free ✓ Easy to edit ✓ Professional

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For students seeking more challenge:
• Develop a full product line (3+ sneaker designs)
• Create a mock advertisement or commercial concept
• Research production costs and develop a business plan
• Design packaging for the product
• Explore sustainable materials for sneaker production

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Throughout the lesson, teacher will circulate and check in with students using these guiding questions:
• How does your company name reflect your brand identity?
• Who is your target audience and why?
• What makes your sneaker design unique?
• How prepared are you for your presentation?

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Students will complete a quick self-assessment at three points during the creative process:
1. After brainstorming (company concept clear?)
2. After design work (visual elements complete?)
3. Before presentation (all required elements ready?)

Teacher will review these to identify students who need additional support.

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Presentations will be assessed using the following criteria (20 points total):
• Company Concept (5pts): Clear, creative, well-developed
• Visual Elements (5pts): Professional, appealing logo and product design
• Presentation Skills (5pts): Clear speaking, eye contact, engaging delivery
• Marketing Strategy (5pts): Thoughtful target audience and selling points

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About this printout

This rubric is designed to be used for any oral presentation. Students are scored in three categories-delivery, content, and audience awareness.

Teaching with this printout

Oral presentation and speaking are important skills for students to master, especially in the intermediate grades. This oral presentation rubric is designed to fit any topic or subject area. The rubric allows teachers to assess students in several key areas of oral presentation. Students are scored on a scale of 1-4 in three major areas. The first area is Delivery, which includes eye contact, and voice inflection. The second area, Content/Organization, scores students based on their knowledge and understanding of the topic being presented and the overall organization of their presentation. The third area, Enthusiasm/Audience Awareness, assesses students based on their enthusiasm toward the topic and how well they came across to their intended audience. Give students the oral presentation rubric ahead of time so that they know and understand what they will be scored on. Discuss each of the major areas and how they relate to oral presentation.

More ideas to try

After students have completed their oral presentations, ask them to do a self-assessment with the same rubric and hold a conference with them to compare their self-assessment with your own assessment.

Provide students with several examples of oral presentations before they plan and execute their own presentation. Ask students to evaluate and assess the exemplar presentations using the same rubric.

Students can do a peer evaluation of oral presentations using this rubric. Students meet in partners or small groups to give each other feedback and explain their scoring.

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About this printout This rubric is designed to be used for any oral presentation. Students are scored in three categories-delivery, content, and audience awareness. Teaching with this printout Oral presentation and speaking are important skills for students to master, especially in the intermediate grades.

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Students will complete peer feedback forms during presentations, to accompany investment of up to $100,000 in the company for a certain percentage of stock.

They will take notes on:
• Strengths of the company concept
• Effectiveness of the presentation
• Questions or suggestions

This encourages active listening and provides presenters with valuable feedback.

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Students will post their final company designs to a class Padlet gallery. This will serve as a digital showcase of everyone's work and allow students to see the creativity of their peers even after the lesson concludes.

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Write a one-paragraph reflection on your sneaker company experience. Consider:
• What inspired your company concept?
• How did you determine your target audience?
• What feedback did you receive that was most helpful?
• What would you change or improve about your company?

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Select a real sneaker company and analyze their marketing strategy:
1. Identify their target audience
2. Describe their logo and what it communicates
3. Examine one of their advertisements
4. Explain what makes them successful

Write 1-2 paragraphs or create a visual presentation of your analysis.

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Sneakerhead Teachers: AD Sneaks and FrontPageAaron Talk Educating and Kicks With Nick Engvall

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For students interested in expanding their project:
• Create a short commercial for your sneaker company (30-60 seconds)
• Design a website homepage mockup for your company
• Develop a social media campaign with 3-5 sample posts

Students can share these extensions at the beginning of the next class.

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Review these key business and marketing terms we used today:
• Brand identity
• Target demographic
• Market research
• Unique selling proposition
• Consumer behavior
• Product design

Be prepared to use these terms in our follow-up discussion next class.

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Before leaving, students will complete a brief reflection answering:
1. What aspect of your sneaker company are you most proud of?
2. What was challenging about creating your company?
3. What would you do differently if you could start over?
4. What did you learn about business and marketing from this project?

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Free printable exit ticket templates you can customize | Canva

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Get your students’ thoughts about the day’s lesson using free, editable exit ticket templates that can be customized online.

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✓ Create a company name and logo
✓ Identify a target audience
✓ Design at least one signature sneaker
✓ Prepare and deliver a persuasive presentation
✓ Provide constructive feedback to peers

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Work in a team, assign based on talent. 

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Work in a team, assign based on talent. 

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Use audio and video recordings in presentation instead of talking

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Use audio and video recordings in presentation instead of talking

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Use premade prototypes in vans or converse to start

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Use premade prototypes in vans or converse to start

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C

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The four stages of the IB design cycle

1. Criterion A: Inquiring and analyzing

1. This stage focuses on understanding the design problem and defining the path forward.

2. Explain and justify the need: Clearly state why a solution is needed for a specific client or target audience.

3. Conduct research: Perform primary (first-hand) and secondary (existing sources) research to understand the problem and existing solutions.

4. Analyze existing products: Evaluate products that are similar to the potential solution to inform your own design.

5. Develop a design brief: Summarize your research and use it to develop a detailed plan for the solution.

2. Criterion B: Developing ideas

1. In this stage, students brainstorm and develop a range of potential solutions.

2. Develop a design specification: Create clear, measurable, and testable criteria for success.

3. Present feasible ideas: Generate a range of design ideas that are communicated clearly, for example, through sketches or diagrams.

4. Present the chosen design: Select the best design idea and justify your choice based on the research and design specifications.

5. Develop detailed plans: Create drawings or diagrams that detail the requirements for creating the chosen solution.

3. Criterion C: Creating the solution

1. This is the stage where the design is made a reality by creating the product or system.

2. Construct a logical plan: Create a clear, step-by-step plan for producing the solution, including the efficient use of time and resources.

3. Demonstrate technical skills: Use a variety of skills to construct the solution and follow the plan.

4. Justify changes: If you need to make changes to your original plan, explain why you made them.

5. Present the final solution: Showcase the completed prototype, product, or system.

4. Criterion D: Evaluating

1. In this final stage, the solution is tested and its success is measured against the original criteria.

2. Design testing methods: Develop methods for testing the solution that will generate data to measure its success.

3. Critically evaluate the solution: Compare the final solution against your initial design specifications.

4. Explain improvements: Identify potential areas for improvement and explain how they could be addressed.

5. Explain the impact: Reflect on how the solution impacts the client or target audience.

5. This is a general overview of the IB design cycle. Would you be interested in learning about how a specific project or product might follow this sequence, or perhaps want me to put together some tips for each stage?