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Coach: Senior Manager, Marketing & Consumer Analytics

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Coach: Senior Manager, Marketing & Consumer Analytics

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Sr. Manager, Marketing & Consumer Analytics

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New York Sr. Manager, Marketing & Consumer Analytics - NY, 10001

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Coach: Senior Manager, Marketing & Consumer Analytics

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Coach: Senior Manager, Marketing & Consumer Analytics

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6+ years of experience in marketing analytics, A/B testing, or related roles.

Strong understanding of digital marketing channels, including paid search, social media, email, and SEO.

Exceptional analytical and problem-solving skills with a keen attention to detail.

Familiarity with marketing technology platforms and testing tools.

Strong project management skills and the ability to prioritise tasks effectively and with accuracy

The language used for these attributes connote years of experience within the industry. Key words such as "Familiarity", "Exceptional" and "Accuracy" show the role is fit for a candidate who is confident and efficient with their role as a Marketeer.

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Working within the Watch & Fine Jewellery Department, your mission will be to provide an operational support to the team in the implementation of the marketing plan:

Reporting to the Marketing Manager, your main responsibilities are:

Participate in designing and implementing 360° animation plan, Coordinate efficient launch of new collections in the boutique: Visual Merchandising, tools, boutique events... Collaborate with VM, Commercial , CRM and Digital teams on 360 projects Assist the High-End business team implementing the Client Treatment strategy and supporting the Events organization (client selection, invitation, schedule for private viewing...) Track and analyze competition in regards to products, pricing and client services In collaboration with the training, participate to animate the Retail community in Fashion and Watches and Fine Jewellery boutiques You might be involved in other transversal projects.

You have a first successful experience in Marketing/Events and have a strong interest for watch and fine jewelry activity. Your interpersonal and communication skills in addition with your ability to multitask will be a real asset to succeed in this position. You are pro-active and dynamic with a "can do" mindset.

English mandatory, Arabic and/or French would be an advantage.

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Apply now at Vogue Business Talent for the Marketing Event Assistant role at Chanel in Dubai

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You have a first successful experience in Marketing/Events and have a strong interest for watch and fine jewelry activity.

Your interpersonal and communication skills in addition with your ability to multitask will be a real asset to succeed in this position.

You are pro-active and dynamic with a “can do” mindset.

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My client is a UK contemporary women's wear brand creating size inclusive,
beautiful clothes so everybody can feel amazing. Founded nearly 15 years ago, the company has experienced high growth at home in the UK and globally.

The role
We are looking for a Digital Marketing Manager to join and drive both the retention and acquisition digital strategy for the brand across all markets. This a is board role which covers CRM, performance and affiliate marketing giving you scope to truly make a difference to the brand's customer journey. You'll have a wealth of data to work with thanks to our powerful CDP and will oversee our portfolio of agency partners to ensure our marketing investments are optimised for efficiency and growth.

What you will be doing
* Take full ownership of the digital marketing budget, ensuring our key markets have sufficient investment for growth targets.
* Develop and execute the CRM strategy, ensuring our defined customer segments are served relevant communications to maximise reengagement.
* Working with large data sets to find consumer patterns to influence with campaigns.
* Work closely with our customer service manager on our loyalty programme,
ensuring the offer and communication delivers profitability.
* Identify new areas for growth to add to the companies channel mix.
* Performance marketing - you will lead our performance agency in delivering and optimising profitable campaign results across meta, tiktok and google.
* Affiliate marketing - you will oversee the spend and affiliate calendar with our affiliate agency.
* Adopt a test and learn approach to ensure campaigns are evolving.
* Analysis results and report findings back to the business

Requirements
* 6+ years of experience in CRM or digital marketing, developing multi-channel
campaigns, communications and strategies.
* Strong knowledge of CRM best practices (emails, app push, sms and whatsapp).
* Experience with A/B testing to ensure learning is driving business forward.
* Proven track record of scaling a customer base in a direct-to-consumer businesses.
* Experience working across Facebook, Instagram and Google campaigns.
* Confident communicator, able to make points clearly.
* Experience with shopify plus and Bloomreach is advantageous

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Digital Marketing Manager, Drapers Jobs, JJH Talent Recruitment Ltd, Loughton, Digital, Marketing and Digital Marketing, Bloomreach...

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Strong knowledge of CRM best practices (emails, app push, sms and whatsapp).
• Experience with A/B testing to ensure learning is driving business forward.
• Proven track record of scaling a customer base in a direct-to-consumer businesses.
• Experience working across Facebook, Instagram and Google campaigns.
• Confident communicator, able to make points clearly.
• Experience with shopify plus and Bloomreach is advantageous

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Group Table : Identifying strengths, areas for improvement and roles

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Group Table : Identifying strengths, areas for improvement and roles

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What is a Team Role?

Dr Meredith Belbin defines a 'Team Role' as one of nine clusters of behavioural attributes identified by his research at Henley as being effective in order to facilitate team progress.

"The types of behaviour in which people engage are infinite. But the range of useful behaviours, which make an effective contribution to team performance, is finite. These behaviours are grouped into a set number of related clusters, to which the term 'Team Role' is applied."

Meredith Belbin | Team Roles at Work

Meredith Belbin's research showed that the most successful teams were made up of a diverse mix of behaviours. To build high-performing teams, we need to represent each of the nine Belbin Team Role behaviours at the appropriate times.

What are the nine Belbin Team Roles?

The nine Belbin Team Roles are: Resource Investigator, Teamworker and Co-ordinator (the Social roles); Plant, Monitor Evaluator and Specialist (the Thinking roles), and Shaper, Implementer and Completer Finisher (the Action or Task roles). You can find more detail about each Team Role below.

How do I find out my Belbin Team Role strengths and weaknesses?

The only sanctioned way of finding out your Belbin® Team Role strengths and weaknesses is by completing the official Belbin® Self-Perception Inventory online, and receiving a Belbin® Individual report. We then recommend that you ask for feedback from people you work with, using the Observer Assessment. This gives you an updated Belbin Individual report which gives you an insight in to which Team Role behaviors others see and value.

Over 3 million Belbin® reports have been generated worldwide for individuals, managers, teams and organisations. Contact us to start your Belbin® journey, or purchase your own Belbin Individual report directly here.

Belbin Team Roles isn't just a theory, it's a practical tool to help individuals, teams and organisations work more effectively to achieve business objectives. The only wayof finding out individual Belbin Team Role strengths and weaknesses is by completing the Belbin questionnaires and receiving a fully normed and researched Belbin Individual report crammed full of advice and guidance.

Once you have the Belbin Individual reports to hand, conversations can start, and change can begin to happen.

Are all Team Roles needed at all times?

It's not always necessary to have all Team Roles working simultaneously. It's important to consider the team objectives, and then work out which tasks need to be undertaken. Once this has been done, discussions can take place regarding how and when each Belbin Team Role behaviour should be utilised.

Using the Belbin reports can give people a greater understanding of their strengths, which leads to more effective communication in the team. Managers can put together great teams, enhance the performance of existing ones, and ensure that everyone feels that they are making a difference in the workplace.

Do you need nine people in a team, each with a strength in each Belbin Team Role?

Although there are nine Belbin Team Roles, this doesn't mean that every team requires nine people. Most people will have two or three Belbin Team Roles that they are most comfortable with, and this can change over time. Each Belbin Team Role has strengths and weaknesses, and each role is equally important to the team's success. To find out the Belbin Team Role strengths of individuals and teams, you need to use the Belbin reports.

Start your Belbin journey

Over 3 million Belbin® Reports have been generated worldwide for individuals, managers, teams and organisations. Contact usto start your Belbin® journey, or purchase your own Belbin Individual Report directly here.

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The nine Belbin Team Roles; their strengths and weaknesses, and how to use the nine Belbin Team Roles when working with a team. To find out your Belbin Team Role profile you need to complete the Belbin Self-Perception Inventory and ask for feedback from those you work with.

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Coach: Senior Manager, Marketing & Consumer Analytics

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Coach: Senior Manager, Marketing & Consumer Analytics

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Implement Global Marketing Effectiveness Measurement & Reporting framework. Monthly & Quarterly business reviews of marketing effectiveness, variance against efficiency targets, return on investment goals & brand strategy

Experiment Design: Design A/B tests, multivariate tests, and other experiments to measure the impact of marketing initiatives on key performance metrics.

Data Analysis: Analyze test results and translate data into actionable insights and recommendations. Provide clear, concise reports and presentations to communicate findings to stakeholders.

Cross-Functional Collaboration: Work closely with marketing teams, data scientists, product managers, and other stakeholders to integrate testing into the decision-making process.

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Participate in designing and implementing 360° animation plan, Coordinate efficient launch of new collections in the boutique: Visual Merchandising, tools, boutique events… Collaborate with VM, Commercial , CRM and Digital teams on 360 projects Assist the High-End business team implementing the Client Treatment strategy and supporting the Events organization (client selection, invitation, schedule for private viewing…) Track and analyze competition in regards to products, pricing and client services In collaboration with the training, participate to animate the Retail community in Fashion and Watches and Fine Jewellery boutiques You might be involved in other transversal projects.

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Take full ownership of the digital marketing budget, ensuring our key markets have sufficient investment for growth targets.
• Develop and execute the CRM strategy, ensuring our defined customer segments are served relevant communications to maximise reengagement.
• Working with large data sets to find consumer patterns to influence with campaigns.
• Work closely with our customer service manager on our loyalty programme,
ensuring the offer and communication delivers profitability.
• Identify new areas for growth to add to the companies channel mix.
• Performance marketing – you will lead our performance agency in delivering and optimising profitable campaign results across meta, tiktok and google.
• Affiliate marketing – you will oversee the spend and affiliate calendar with our affiliate agency.
• Adopt a test and learn approach to ensure campaigns are evolving.
• Analysis results and report findings back to the business

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This reflection is structured using the Rolfe Reflective model (Rolfe et al, 2001).

What?

This project required us to work as Marketing Consultants for a chosen brand out of the given assignment brief. My group chose to focus on Future Fashion Fair, answering their guidelines to reach a new audience and engage them in the conversation of sustainability. We worked together to develop an event launch that would be beneficial to the brand, enhancing our understanding of the roles we would be assigned in industry. Through communication, teamwork and a joint effort, we refined our skills in marketing planning , creative design, strategy and ensuring we answer the objectives. My assigned roles included:

Leading and executing creative layout decisions

Setting marketing objectives

Overviewing FFF

Conjuring a customer profile

Detailing marketing plans, both digital and non

Metrics

Concluding the group work

So What?

This consultancy project made me realise what areas I excel in within a group setting. Prior to this assignment, I found taking charge in a group to be challenging, but now I can lead with confidence and efficiency. This was particularly prevalent in assigning roles and ensuring everyone had their share of work completed in due time. Taking a role that was more authoritative familiarised me with the type of role a marketing manager would possess, this insight was highly beneficial in developing my leadership skills. At the time it seemed overwhelming, but in hindsight I am grateful to have agreed as it intensely helped me. It also allowed for ease and clear communication within the group if we had any concerns with one another.

My strongest suit was in creatively organising the project alongside another team member. By joining our creativity , we were able to create a project that is not only cohesive in its content, but in the way it is visually presented. Creativity in the role of a marketeer is vital; it keeps ideas and prospects fresh and exciting, an ever-important need within the fashion industry.

Being genuinely interested in Future Fashion Fair allowed me to fully immerse myself in the details of the campaign. By assessing job roles, a vital part of the requirements is an authentic enthusiasm in the field the brand specialises in, whether that is jewellery, clothes or a social focus like metal health or sustainability. Having an interest in sustainability therefore gave me a bigger passion for the brand event planning.

Whilst I improved the way I work in a group, areas to improve include my time management and educating myself on how to budget in an accurate way; both skills are very important to the role of a marketing consultant. Working in a group is a challenging task in itself so being able to learn off each other ultimately makes the task easier and a more enjoyable experience for all.

Now What?

Following the assessment of my strengths and weaknesses, I can take these qualities and begin to enhance and improve on them. I intend to improve the way I work time-wise by setting myself more deadlines and by motivating myself. In my next months at university I will seek guidance in how to budget marketing plans in order to ensure accuracy. I will also begin to search for graduate entry level jobs, applying the key skills I have acquired throughout my time at university and my extra-curriculum activities.

Overall, the role of a Marketing Consultant is significant in helping companies understand their customer through effective campaigns (Bika, N. 2016). This module has allowed me to gain insight into the details of this job, ultimately aiding me in what to expect as I enter industry.

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The Marketing Budget Masterclass is designed for professionals and individuals in the field of Marketing who are seeking to enhance their skills and knowledge in budget planning and allocation. This course can benefit a wide range of professionals, including:

Marketing Managers

Brand Strategists

Digital Marketers

Advertising Executives

Business Owners

Market Researchers

Sales Managers

E-commerce Managers

Prerequisites of the Marketing Budget Masterclass

There are no formal prerequisites for this Marketing Budget Masterclass.

Marketing Budget Masterclass Overview

Marketing Budget Masterclass is a one-day intensive course offered by the Knowledge Academy, designed to provide a comprehensive understanding of effective budgeting strategies in the realm of marketing. In today's competitive business landscape, where every marketing decision impacts the bottom line, mastering the art of budgeting is crucial.

Professionals across industries, especially those involved in marketing roles, should aim at mastering this course to learn to optimise resource allocation, maximise returns, and enhance overall campaign effectiveness. Understanding marketing budgets is not only key for marketers but also beneficial for business owners and decision-makers who want to ensure their investments yield measurable results.

This 1-day training equips delegates with practical skills to create and manage marketing budgets successfully. From identifying key budgeting components to aligning expenditures with strategic goals, delegates will gain insights that directly impact their organisation's success. The Marketing Budget Masterclass combines theoretical knowledge with hands-on exercises, ensuring that delegates leave with actionable strategies to implement immediately.
Course Objectives:

To comprehend the fundamental elements of marketing budgeting

To learn techniques for allocating resources based on campaign priorities

To understand the role of data analytics in optimising marketing expenditures

To explore case studies illustrating successful budget management in diverse industries

To gain proficiency in creating comprehensive marketing budgets that align with organisational goals

To develop skills in adapting budget strategies to evolving market trends

Upon completion of the Marketing Budget Masterclass, delegates will emerge with a finely tuned understanding of Marketing Budget principles, enabling them to make informed decisions, maximise ROI, and strategically allocate resources for impactful marketing campaigns. This course empowers professionals to navigate the complexities of budgeting in the marketing domain with confidence and competence.

Show more

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marketing budget training course lesotho

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Marketing Budget Masterclass Training in Virtual

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Marketing Budget Masterclass Training Course in Virtual taught by experienced instructors. Virtual

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Fashion Business Basics include everything an emerging designer needs to know to start an independent fashion label. For almost a decade, BoF founder Imran Amed has taught the only fashion business course at London's Central Saint Martins College of Art & Design. Now, for the very first time, it is being made available to aspiring fashion entrepreneurs around the world free of charge. From writing business plans to raising financing, and learning about marketing, production and distribution, Fashion Business Basics is required viewing for anyone starting their own fashion business.

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Fashion Business Basics | BoF Education Fashion Course | The Business of Fashion | #BoFEducation

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Fashion Business Basics include everything an emerging designer needs to know to start an independent fashion label. For almost a decade, BoF founder Imran Amed has taught the only fashion business course at London's Central Saint Martins College of Art & Design.

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References

Bika, N. (2016, February 2). Marketing Consultant job description. Recruiting Resources: How to Recruit and Hire Better; Workable. https://resources.workable.com/marketing-consultant-job-description

Digital Marketing Manager. (n.d.). Drapers Jobs. Retrieved 8 January 2024, from https://www.drapersjobs.com/job/digital-marketing-manager-75

Fashion Business Basics. (n.d.). Business of Fashion. Retrieved 8 January 2024, from https://www.businessoffashion.com/education/collection/fashion-business-basics

Marketing Event Assistant. (n.d.). Voguebusiness.com. Retrieved 8 January 2024, from https://www.voguebusiness.com/talent/jobs/marketing-event-assistant-chanel-4483/

Sr. Manager, Marketing & Consumer Analytics. (n.d.). Tapestry.com. Retrieved 8 January 2024, from https://careers.tapestry.com/coach/job/New-York-Sr_-Manager%2C-Marketing-&-Consumer-Analytics-NY-10001/1089733800/

The nine Belbin Team Roles. (n.d.). Belbin.com. Retrieved 8 January 2024, from https://www.belbin.com/about/belbin-team-roles

TheKnowledgeAcademy. (n.d.). Marketing budget masterclass training in Virtual. Theknowledgeacademy.com. Retrieved 8 January 2024, from https://www.theknowledgeacademy.com/ls/courses/marketing-training/marketing-budget-masterclass/virtual/

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Attend workshops and networking events offered by University

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Attend workshops and networking events offered by University

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3 Mentorship Programmes Making a Difference in the Fashion Industry

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From RAISEfashion to The Junior Network, here are three mentorship programmes working to create positive change in the fashion industry.

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BoF 500 - The People Shaping the Global Fashion Industry

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The BoF 500 is a professional index of the people shaping the global fashion industry.

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WHAT IS THE GRADUATE FASHION FOUNDATION MENTORING PROGRAMME?

The Mentoring Programme aims to provide support as you enter the fashion industry by pairing you with a longterm, highly-skilled industry mentor for 1 year. The mentoring panel for the programme, is comprised up of executive professionals from the fashion industry, within areas such as retail, design, manufacturing, business management, PR, media, marketing, legal, and recruitment to name but a few.

Mentors and mentees will touch base every 2 months for in-depth mentoring sessions, either on Zoom or in person when possible.

The Mentoring Programme is open to all Class of 2023 graduates, from courses who are members of the Graduate Fashion Foundation, at any stage of job hunting or employment. Mentors will help with many areas including: next career steps, identifying goals and targets, work practices, portfolios, CVs, interview techniques, launching a business, and launching a brand.

KEY DATES:
Mentoring Applications Open: Monday 25th September 2023 Mentoring Applications Close: Monday 6th November 2023 Applicants will be selected and assigned their mentors to begin a mentorship in January 2024.
HOW DOES THE GFF MENTORING PROGRAMME WORK?

Here at the GFF we believe that the Mentoring Programme, together with our dedicated mentors, can improve the experience of our talented graduates as they take their first steps into the fashion industry. The programme aims to improve the skills of talented graduates, helping them towards achieving successful careers, boosting employability, and enriching the fashion industry.

We will pair successful graduate applicants with a mentor, based on their application form and pre-screening. Mentors will provide the graduates with advice, guidance, and career support over 12 months.

WHAT WILL THE MENTORS HELP WITH?

Help graduates with their next career steps

Supporting the graduate with the move towards employment

Support the graduate to identify goals and targets to work towards in order to achieve aspirations

Advice on best work practices and professional approach

Help sharpen graduate's CV and interview techniques

Offer support and motivation

Advice on overcoming obstacles and being in a professional environment

Sharing personal experiences

Signpost to other support resources, connect with their network

THINGS TO CONSIDER BEFORE YOU APPLY:
Before completing the application form please ensure you have read all of the details above, explaining the programme in detail, and the level of commitment required.
When completing your application, please complete the form in as much detail as possible, this will help us to match you to one of our mentors.

This scheme does require you to commit for the full 12-month period, including scheduling appointments, and timely attendance to calls and meetings with your mentors, as well as staying in touch with the GFF team.

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GFF Mentoring Programme - Graduate Fashion Foundation

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The Mentoring Programme aims to provide support as you enter the fashion industry by pairing you with a longterm, highly-skilled industry mentor for 1 year. The mentoring panel for the programme, is comprised up of executive professionals from the fashion industry, within areas such as retail, design, manufacturing, business management, PR, media, marketing, legal, and recruitment to name but a few.

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Linkedin - curating a more detailed and developed personal page to showcase myself 

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Linkedin - curating a more detailed and developed personal page to showcase myself 

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Listen to the wide perspectives of the fashion industry's creative directors, CEOs, business leaders and experts. Make BoF your podcast source for fashion news & analysis.

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By Megan McClelland

Discover new talent recognised in the BoF 500 Class of 2022

If we learned anything from the "cerulean blue" monologue delivered by Meryl Streep as Miranda Priestly in Devil Wears Prada, it's that decisions made by leaders at the top of the fashion industry affect how we experience clothing and fashion in our everyday lives, whether we're conscious of it or not. To stay abreast of these key players is to stay one step ahead of the game, which is why it's so fortunate that The Business of Fashion created its BoF 500 index back in 2013. The BoF 500 rounds up the most influential players in the fashion industry across eight categories: designers, executives, media, retailers, entrepreneurs, creative class, models and muses, and catalysts for change. This list of people has been updated for the first time in three years, and 103 new members have been added. While there are dozens of Arabs already on the list, such as Elie Saab, HRH Reema Bandar Al Saud, and Amal Clooney, three new members from the MENA region have been added this year. Ahead, get to know the three new Arab members who have earned their seats in The Business of Fashion 's BoF 500 Class of 2022.

Amina Muaddi

From developing original, high-end designs to creating mainstream trends, the Jordanian shoe designer Amina Muaddi is one of the most potent talents impacting the fashion industry today. The success of her namesake brand has made her a household name and secured her place within the BoF 500 Class of 2022.

The Saudi Arabian actress, musician and model Aseel Omran landed a spot within the BoF 500 Class of 2022 for her work within the fashion industry. This multi-hyphenate talent carries a lot of star power within the Arab world and has become a key player in the fashion industry. Some of her standout partnerships include L'Oréal Paris, Bulgari, and Dior (making her the first Middle Eastern spokesperson for the brand).

Egyptian entrepreneur and investor Rachid Mohamed Rachid was recognised by the Business of Fashion for his sway within the fashion world as the chief executive of Mayhoola for investments. This position makes him a key player within luxury fashion brands like Valentino and Balmain and an impactful player within the fashion industry at large.

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The Business Of Fashion Spotlights Influential Arabs Who Are Shaping The Fashion Industry Today

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We've compiled a list of Arabs who are shaping the fashion industry, according to The Business of Fashion's BoF 500 Class of 2022.