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Can you recall any ads or campaigns that you feel are culturally insensitive?

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Can you recall any ads or campaigns that you feel are culturally insensitive?

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Think about any reference groups you look up to or compare yourself with (e.g., family members, colleagues, local communities, or professional networks). How do their expectations and norms influence your consumption behaviour or ambitions? Explain with relevant examples how being part of, or observing, these groups has affected your consumption behaviours. 

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Think about any reference groups you look up to or compare yourself with (e.g., family members, colleagues, local communities, or professional networks). How do their expectations and norms influence your consumption behaviour or ambitions? Explain with relevant examples how being part of, or observing, these groups has affected your consumption behaviours. 

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Dior copied the design of China's horse-face skirt

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In 2019, Burberry launched a "family reunion photo" for the Chinese New Year to celebrate the occasion, but its style looked like a still from a horror movie.

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In 2018, Dolce & Gabbana insulted Chinese chopsticks culture in an advertisement, which led to a boycott from Chinese celebrities and consumers, forcing them to withdraw from the Chinese market.Dolce & Gabbana Ad (With Chopsticks) Provokes Public Outrage in China

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Dolce & Gabbana Ad (With Chopsticks) Provokes Public Outrage in China

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Dolce & Gabbana Ad (With Chopsticks) Provokes Public Outrage in China

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Dolce & Gabbana Ad (With Chopsticks) Provokes Public Outrage in China

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In response to the three controversial videos, many Chinese are calling for a boycott of the brand — although Chinese ads aren’t always respectful of other cultures, either.

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雪佛兰全新SUV广告现”傅满洲”歌词：种族歧视么？ | 广告 | Campaign 中国

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领衔广告代理商麦肯未对这支争议广告公开置评。

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Kim Kardashian & the "Kimono" Controversy (Corrected Version)

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Kim Kardashian & the "Kimono" Controversy (Corrected Version)

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In 2019, Kim Kardashian planned to launch a shapewear line and initially named it "Kimono".

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Fendi cooperated with Korean craftsmen to launch a co-branded bag, which uses a weaving process similar to Chinese knots in the design, but in the brand promotion, it is called Korean craft, implying that the craft comes from traditional Korean culture. This statement quickly became a hot topic on Weibo. Many netizens accused Fendi of cultural appropriation, believing that it misled consumers and fueled the wind of "cultural theft".

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Dove

· The Ad: A Facebook ad for Dove body wash showed a three-panel sequence: a black woman removing her brown shirt to reveal a white woman in a lighter shirt, who then removes her shirt to reveal a middle-eastern woman.

· The Insensitivity: The ad was immediately criticized for implying that black skin was "dirty" and being washed away to reveal "cleaner" white skin. This played into a long and painful history of racist imagery in soap advertising. Dove apologized and removed the ad.

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A Burger King advertisement in New Zealand showed customers clumsily eating burgers with giant chopsticks, and it was accused of mocking Asian eating habits.

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This ad was accused of racial bias because it shows a Black woman “turning into” a white woman after using the product, implying that white skin is the preferred or “cleaner” result.