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appeal to British medical authority

mention of "feeling tired, nervy, depressed"

overtly sexual

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"Aur-" prefix remeniscent of gold

life proposed as "battle" mention of "competition" for work

"alert mind comes from healthy body"

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focus on blood purification early on

more focus on real illnesses, but "nervousness" still mentioned

appeals to modern medicine and chemistry to be trustworth

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same as other, better image

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anxiousness

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comic

shows multiple ages

cars, western clothes, but also traditional clothes

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very wordy (all of OONIM ads are)

talks about "glands"

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only for rich people

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invokes family values

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nuclear family image

Indian, Ayurvedic herbs

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"climate" is mentioned, this is marketed towards European men as well

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Dr. Williams Pink Pills for Pale People 1897

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Dr. Williams Pink Pills for Pale People 1897

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"british to the backbone"

mention of the war

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bovril is scarce bc soldiers are using it to be strong!

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shows white collar workers

take at sunset and all other times lol

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fatherhood

mention of "daily duties"

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emphasis on real illness

coupon

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politics

long vacations not possible in working world

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discus thrower - sports!

"sedentary living" of modern age

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not the usual manly roles

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"3 years in india have not hurt her!"

european fragility