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Mini-Lecture: Essentials of Effective Social Media Content (5 minutes)

Present a brief slide deck covering key components of impactful social media posts:

Setting clear objectives, knowing the audience, aligning with brand tone, and using compelling visuals.

Show an example post for Empauher, with a call-to-action for retreat sign-up.

Discuss how it aligns with Empauher’s values of empowerment, community, and growth.

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Mini-Lecture: Essentials of Effective Social Media Content updated 

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Objective 1: Understand the core components of creating impactful social media content that aligns with Empauher’s brand values—empowerment, community, and growth—while effectively driving awareness and sign-ups for the upcoming webinar

Objective 2: Develop the skills to design social media posts that connect with Empauher’s target audience of neurodivergent women and non-binary entrepreneurs by using clear objectives, relatable messaging, and compelling visuals.

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Activity 1: Content Creation on Padlet (8 minutes)

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Activity 1: Content Creation on Padlet (8 minutes)

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Create a sample social media caption and a brief visual description for an Empauher webinar post, emphasising the themes of empowerment and community.

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Activity 2: Setting SMART Goals for a Campaign (7 minutes)

SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) as essential for planning and evaluating campaign success.

Share an example SMART goal for an Empauher retreat campaign, tied to Multi-Channel Marketer standards:

Example: Example: “Increase webinar sign-ups from 0 to 300 over 2  weeks by posting daily on Instagram and LinkedIn.”

How? In small groups and set a SMART goal for the Empauher campaign. Each group posts their goal on Padlet in the SMART Goals section.

Reconvene and review a few goals together, offer feedback on alignment with SMART criteria.

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Reflection Activity: What? So What? Now What? (5 minutes)

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Reflection Activity: What? So What? Now What? (5 minutes)

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Reflection on Padlet:

What? So What? Now What? reflection model to connect learning to your workplace roles:

What?: What did you learn today about content creation or goal setting? (Post in Padlet under “What?”)

So What?: Why is this knowledge useful in your apprenticeship role? (Post under “So What?”)

Now What?: What action will you take to apply these skills in your workplace? (Post under “Now What?”)

Review a few reflections together, how confident are you about applying today’s insights?

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Let's recap the session’s main points:

brand-aligned content creation,

setting SMART goals,

applying insights through reflection.

Make sure to revisit the Padlet board for reference

Keep the link

Create your own padlet for reflection

Continue applying these strategies in their roles.

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Introduce Empauher

Coaching and Retreats and its mission: empowering neurodivergent women and non-binary entrepreneurs to build inclusive, sustainable online businesses.

Empauher webinar title:

Build Your Dream Online Business: A Neurodiverse Entrepreneur’s Blueprint to Success—Without Burnout, Overwhelm, or Sacrificing Your Authenticity.

Describe Empauher’s brand tone as supportive, empowering, and inclusive.

Display the brand colour palette options:

Rustic Charm: warm and inviting, symbolising comfort and authenticity

Natural Boost: fresh, uplifting, to inspire growth and energy

Empowerment Blush: soft and approachable, emphasising support and community.

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Add a caption and description on Padlet here.

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Add a caption and description on Padlet here.

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Then we will review a few examples together, highlighting the effective use of Empauher’s brand tone.

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sample post

🌟 Introducing Empauher 🌟
Inspired by the word "Empower" (phonetic: ɪmˈpaʊə), we are here to help Neurodiverse + 🏳️‍⚧️ LGBTQI+ Women & Non-Binary folks thrive! 💪

Empauher Coaching is all about:
✨ Achieving a healthy work-life balance
✨ Overcoming burnout
✨ Boosting productivity through:
✅ Effective workload management
✅ Boundary setting
✅ Prioritising self-care

Join us on this journey of self-discovery, empowerment, and authentic connection. Together, we rise! 🌈💖 #Empauher #Neurodiversity #LGBTQI #SelfCare #BurnoutRecovery #Empowerment

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https://www.instituteforapprenticeships.org/reviews-and-consultations/route-reviews/sales-marketing-and-procurement-route-review/

https://www.swarmtraining.org.uk/multi-channel-marketer

https://modelthinkers.com/mental-model/what-so-what-now-what#:~:text=The%20What%3F,lessons%20for%20effective%20next%20steps.

https://www.canva.com/colors/color-palettes

https://padlet.com/ginnyevanspollard1/essentials-of-effective-social-media-content-7dlowznlb0t5oft4

Thanks,

Ginny