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Digital ethics refers to a form of applied ethics wherein organizations and professionals work with the intent to eliminate and mitigate harmful outcomes that result from their work with digital products and services.

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It is a practical application of moral considerations in the tech space. The chart outlines topic areas that contribute to moral dilemmas that are relevant for examination in the practice of digital ethics.

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Digital ethics is the branch of ethics concerning the set of rules and moral guidelines that govern interpersonal behavior between individuals and/or companies that is mediated by computer technology, either inside a company or, more broadly, in markets and society.

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Over and above what is admissible from a legal perspective and what conforms to privacy regulations, digital ethics asks whether certain actions are the right thing to do. This encompasses actions such as collecting, connecting, or selling particular data sets, treating different groups of individuals differently due to vulnerabilities linked to their sociodemographic characteristics or other factors, or leading people to engage in addictive or otherwise unwise behavior in the digital environment via technological nudges of various kinds by exploiting human weaknesses and biases.

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Trust is a concept that is key to the charity sector because without trust charities cannot exist and thrive. That means that every charity has to have its own clear ethical standards which govern what it will and will not do, who it will and will not deal with, how it will and will not treat its service users, suppliers and partners, and so on.

And, crucially, the charity has to uphold its ethical standards in order to earn the trust and support it needs to carry out its charitable activities.

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One of the key areas in which digital ethics are likely to be vitally important in the future is in the field of artificial intelligence (AI). This is an emerging technology and one that is unlikely to fulfill its potential for good unless it gains acceptance through trust.

The problem is that many people instinctively do, not trust an AI because they fear how it could be used. In particular, they fear how AI could breach privacy rights and enable organizations to know more than they are comfortable with about their habits, preferences, tastes, beliefs, and so on.

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One way to foster trust in AI is to introduce rules governing its usage – and indeed organizations such as the European Commission have put forward a series of recommendations about the use of AI aimed at ensuring that business interests do not take precedence over the well-being of the general public.

But organisation can go a long way towards engendering trust in AI by adopting a code of digital ethics in the workplace which makes it clear what they do and do not regard as acceptable uses of AI. The European Commission’s Andrus Ansip stated this emphatically: "The ethical dimension of AI is not a luxury feature or an add-on. It is only with trust that our society can fully benefit from technologies."