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Mr DIY

Differentiation: Affordable and diverse home improvement products.

Segmentation: Geographic and Demographic.

Target Market: Middle-class families and budget-conscious individuals.

1 Marketing Strategy: Launch a loyalty program offering discounts and exclusive deals.

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Differentiation-divided into high-end room types，ordinary room types such as family rooms

Segmentation-Demographic segmentation

Target market-Luxury travelers,leisure travelers and budget-Conscious travelers

Marketing Strategy-Digital Marketing：social media and digital advertising

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Product differentiation

Focusing on grilled options rather than fried options such as KFC or McDonalds.

Emphasise on peri peri flavours that are rare in malaysia market

Demographic segmentation

Nando's target market primarily consists of young adults, particularly individuals between the ages of 18 and 34 years old, who are seeking a casual dining experience with unique flavors and a vibrant atmosphere

Strategy

Make promotions on product selling price to attract young consumers and people who seek for casual meal

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1. Differentiation: Focuses on personalised education and provide more intern opportunities.

2. Segmentation (demographic): Teenagers that recently completed high school or pre-u classes. Family that lives wealthy.

3. Marketing strategy: Giving speeches to colleges and offer more scholarships

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First, market segmentation: population segmentation
1. Consumer income level
High net worth population
2. Consumer psychology and values
3.Fashion followers
2. Target market
1. High Net Worth individuals:
2. Middle and high income professionals
3. Millennials and Gen Z
lv's marketing strategy focuses on consumer psychology

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Differentiation: With variety and lower-price product (food, accessory, household goods)

Segmentation: Demographics ( all age group)

Target Market: from infant to elderly

Marketing Strategy: Different Promotion on different product, such as buy three free one (Convenient for large families with high demand for product quantities)