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Notes:

Hard outer shell with many colourful layers

Colourful flavors

Often Have 5 colours

Gum Inside

Takes time and dedication to get to the center

Symbolism:

Protected by hard outer shell (Visual)

Represents the multiple layers/flavors someone can have (personality/traits)

Rewarded by the gummy inside which is the goal for every person that dedicates time to consume every layer (us/ our soul/ everything that we encompass)

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Notes:

The triangle is the strongest shape

It's points distributes the impact/weight

Absorbing the pressure to stabilize itself

Symbolism:

To be a personal who lives in your truth and continues to live as their true self is the strongest person there is

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Similar to the inside of a jawbreaker

often tie dye patterns represent peace and serenity

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This wave pattern will be how the coloured lines are ordered

Will have a slight fade/gradient with the palette

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The "E" letter from "Elle"

the font represents the gum

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Colours reflect each adjective

Edit: orange will be taken out

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I resonated with the feeling of being...

Unique

Misunderstood

Being on my own path

Going against the norm

Adjectives from the letter + coordinating colours:

Individuality/uniqueness - violet/purple

Strength - red

Youthful - orange/tangerine

Content - lilac/mint/blue

Creativity - yellow

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The "L" letter from "Lim"

the font represents the gum

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Diagonal lines represent the path/direction of the general public

Being interrupted/stopped by the triangle

Symbolizing the resilience to conform, yet the effort to combat

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Colours reflect each adjective

In a softer/vulnerable feeling colour palette

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I admire the layered image

Similar to the design drafts

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Font is simplistic, and forward, without searching for attention

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Logo Details:

Fav logo: #2

Wants more movement

Likes the direction of the lines on #4

least fav logo: #3

Ensure there is shadow in the triangles colour layers, creating depth going into the middle of the jawbreaker

No initials, unless 3D

(make sure it is not similar to the triangle pride flag)

Palette:

Too many primary colours (one must go)

Likes vibrant colours (purple, yellow, red)

Poster Ideas:

Likes the font

Event: convention

Mockups:

Plate

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Client envisioned their poster to advertise a convention

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Using the warrior banner, the client logo will be photoshopped onto, to make a convention centre

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Used for writing on the poster

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Using MediBang to create a cartoon style scene

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New colours include client preferences and additional colours for blending

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A2 Design Brief Prompts - Xavier Petrie 

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Logo:

No comments

Poster:

Less UW colours

use same font for title and pop-up sign "ELCON"

make the medibang image more comic like