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MY OWN SUMMARIZATION/REFLECTION ABOUT THE EVENT 

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MY OWN SUMMARIZATION/REFLECTION ABOUT THE EVENT 

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In my reflection about ITB Berlin is there many opportunities and benefits for, visitors, companies, and others:

Direct sales

They can sell their product and services direct to the general public. Find out what kind of customers are attending ITB Weekend, so they can adjust their stand and offer to them.

Find employees

Also, they can get employees because lots of students and young professionals are coming to find information about study programs, internships, and job offers in the travel industry. They can reach them at the ITB Career Center

Education at the ITB Convention

At the Convention, they also can attend lectures, discussions, and workshops and find the latest news in the tourism industry. Then they can use it for future strategic decisions.

Contact with media representatives

Companies that participated can give information about their product to the media representatives. ITB gathers more than 6 thousand media representatives. Their info and press releases get published in the ITB Media Center so journalists could find and contact them more easily.

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To bring together the global travel, tourism, and hospitality community – even in challenging times. They do this by implementing successful live events on a global level as well as forward-looking, comprehensive digital or hybrid spaces.

Also to provide every attendee and participant with an enriching experience through personal interactions with people from all over the world.

To keeps the world of the travel business and shows under one hat and gather the travel and tourism industry’s most prominent leaders to share the same common goal: to promote and sell their in-destination services to the general public.

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In 2019 a total of 10,000 exhibitors from 181 countries displayed their products and services to 160,000 visitors, including 113,500 trade visitors. As part of the virtual ITB Berlin the ITB Berlin Convention, the largest travel industry event of its kind, will also take place as a virtual event.

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The ITB Berlin or Internationale Tourismus-Börse Berlin is the world's largest tourism trade fair. The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines, and car rental companies.

ITB Berlin has been running since 1966 and now has managed to establish satellite events in China, India, and Singapore

The ITB Berlin takes place annually in March at the Messe Berlin. The fair always has an official partner country, from 12 March until 11 March 2018 represented by the German state of Mecklenburg-Vorpommern.

ITB Berlin 2021 and 2022 took place entirely as virtual events. The next physical ITB Berlin 2023 will be taking place from Wednesday, 8 March to Sunday, 12 March 2023.

ITB Berlin is a unique opportunity to explore cultures, destinations, and professional practices within a few days. It is the best business platform to visit if you are looking to network with specialists from all over the world. You will learn the latest travel industry trends, establish important business contacts, or even plan your next big trip.

ITB is also a catalyst for business within the travel and tourism ecosystem. Since over half a century, they stand with their brand for constantly driving inspiration for growth in travel and tourism. No matter if their brand events take place physically, in a hybrid format, or fully digital: they are a canvas for experience and experts, the place to be for possibly everyone professionally passionate about travel and tourism, worldwide.

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ITB BERLIN: THE WORLD’S LEADING TRAVEL TRADE SHOW

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ITB BERLIN: THE WORLD’S LEADING TRAVEL TRADE SHOW