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VINCENT,J. HILL,J.S. LEE , J.W (2009) 'THE MULTIPLE BRAND PERSONALITIES OF DAVID BECKHAM: A CASE STUDY OF THE BECKHAM BRAND' 

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VINCENT,J. HILL,J.S. LEE , J.W (2009) 'THE MULTIPLE BRAND PERSONALITIES OF DAVID BECKHAM: A CASE STUDY OF THE BECKHAM BRAND' 

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In this scholarly work, the writer quotes Cashmore and Parker:  "For a decade, from 1995 debut for Manchester United, his career went from strength to strength, his off-field brilliance matched only by his soaring marketing appeal in a sport that massively commercialised in the 1990s (Cashmore and Parker, 2003)

This writing somewhat foreshadows just how crucial Beckhams marketing appeal became. His looks and celebrity status brought more than just football fans, but an entire audience of people who want to consume the Beckham brand.

In response to Beckhams transfer to L.A Galaxy, The writer goes onto say: "The combination of Beckhams persona, English, tall, lean, good looking, with glittering athletic skills, and a celebrity wife, Victoria "posh" spice Beckham, was tailor made for Hollywood... ply his looks and commercial skills in the worlds most lucrative market place - Hollywood" The writer infers Beckham was destined for the glamourous, Hollywood lifestyle, further implying his transfer L.A Galaxy was made out of his search for stardom, not nessesarilly football related. This piece of work expands on this.

The transfer came off the back, as the writer puts it, 'Beckhams fall from grace' at Real Madrid where he  consequently 'eroded his commercial appeal' and 'lost  several lucrative endorsement contracts'.  This further demonstrates Beckhams search for stardom, especially at a time where he he seemed forgotten

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The Multiple Brand Personalities of David Beckham: A Case Study of the Beckham Brand

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Explore millions of resources from scholarly journals, books, newspapers, videos and more, on the ProQuest Platform.

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Fowler, C. (2006) 'Spending time with (a) celebrity: Sam Taylor-Wood's video portrait of David Beckham'

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Fowler, C. (2006) 'Spending time with (a) celebrity: Sam Taylor-Wood's video portrait of David Beckham'

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Written by Catherine Fowler, the chapter contributes nicely to how David Beckham came to stardom and what influenced his rise.

She says: "Beckham's  emergence  as  a  talented  footballer  only  slightly  super-seded his relationship with Victoria  'Posh Spice'  Adams.  Consequently, his rising celebrity star became both 'deserved'  (because of his proven 'natural' talent) and 'constructed'  (because of the media hype around his  relationship  and subsequent marriage).

This highlights that from the beginning, Victoria has always been prevalent in his star image, 'constructing' an image the media and audiences would appeal too. Her studies show this, as she reports that his talent was nearly as influential as their relationship in making up his star image

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From the late 1990s almost every David Beckham has done, Victorias been by his side. Especially in regards to business, they have build a formidable partnership which portrays them to the world as a power couple. Together they have build and expanded a united Beckham star image, separate to their own. Their growth as a couple has led to vast amounts of media interest, with people wanting to know more and more about the glamorous marriage.

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'DAVID BECKHAM APPOINTED AMBASSADOR OF BRITISH FASHION, THEGUARDIAN.COM' (2018)

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'DAVID BECKHAM APPOINTED AMBASSADOR OF BRITISH FASHION, THEGUARDIAN.COM' (2018)

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In 2018, David Beckham was named the British fashion ambassador. Whether it being his different styled haircut, new tattoo or his designer brand endorsement deals, Beckhams image is always prevelant in the fashion industry.

As his wife Victoria is a famously renown fashion designer, both of them can be seen as a power couple in the industry. Few of many. As a couple they strengthen the Beckham star image in this respect, expanding their influence with that they wear and how they look, but also how they manage themselves as a couple.

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David Beckham is to take on a leadership role in the fashion industry, a move that consolidates the standing of Beckham and his wife, Victoria, who is a designer, as the first couple of British fashion.

As newly appointed ambassadorial president, Beckham will on Friday visit educational fashion projects and clothing manufacturers in Manchester. The post, which Beckham described in a statement as "the chance to get under the skin of an industry I love", will comprise two parts.

The British Fashion Council hopes to leverage Beckham's fame to attract a new generation of domestic creative and business talent into the industry by encouraging young people to view fashion as a potential career. Meanwhile at a global level, the draw of the Beckham name is expected to bring international investors to the table and secure financial backing for talented young designers.

"I'm really excited about promoting fashion as an opportunity to all kids across the country, regardless of their background or their gender," Beckham told the Guardian, adding: "That means creating more awareness for boys to get involved with fashion ... helping them understand that creative opportunities are available to them too."

Beckham appears to have form in encouraging young men to pursue careers in the industry: his eldest son, Brooklyn, is studying photography at the New York fashion school Parsons.

Stephanie Phair, the newly appointed chair of the British Fashion Council, described Beckham's role as that of a "global figurehead". Beckham will host an event at menswear shows in London in June Trips to China and the US are in the pipeline.

But he will take a backseat during September's London Fashion Week in order to give Victoria, who is bringing her catwalk show home from New York to celebrate her 10th anniversary in fashion, her turn in the spotlight.

The role is another step in a striking evolution from brashly dressed footballer to a front row regular who already has a place at fashion's top table as the majority owner of the Savile Row label Kent & Curwen.

The British Fashion Council hopes that the power of the Beckham brand - which has proved hugely valuable to the designer names he has promoted and the magazines he has appeared in, and has spawned trends from tattoos to flat caps - will prove lucrative on the global stage for British fashion, an industry Beckham described on Thursday as "one of our best performing exports".

Beckham, keen to restore his public reputation after a furore last yea r around leaked emails in which he appeared to bemoan not having been given a knighthood, said he wanted "to support an industry that's been so good to me".

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David Beckham appointed ​ambassador of British fashion

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David Beckham is to take on a leadership role in the fashion industry, a move that consolidates the standing of Beckham and his wife, Victoria, who is a designer, as the first couple of British fashion. As newly appointed ambassadorial president, Beckham will on Friday visit educational fashion projects and clothing manufacturers in Manchester.

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View this post on Instagram

A post shared by David Beckham (@davidbeckham)

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ARTICLE ON DAVID BECKHAM ACADEMY, STANDARD.CO.UK (2012)

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ARTICLE ON DAVID BECKHAM ACADEMY, STANDARD.CO.UK (2012)

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Inspired by his time at the Bobby Charlton soccer school, In 2005 David Beckham opened up his academy in Greenwich, London. By 2009 the academy also operated in Los Angeles, USA. This again shows Beckhams philantopist side, offering out an academic and sporting education to kids from either side of the globe.  By setting this up at 30 years old, whilst travelling the world and playing for Real Madrid,  it shows how his star image has grown dramatically from much more then a flashy footballer. He's shown his desire to give back to soicety in a way that he knows he can be influencial. This futer boosted his star status as he became more renoun for his persona off the field.

By the end of 2009, David Beckham had pulled out. Futher contributing to his star image, David was seen as once more the villian as he faced "backlash from hundreds of parents".

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David Beckham shuts down football academy... and even his sister is

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David Beckham was today facing a backlash from hundreds of parents angered at the sudden closure of his famous London football academy.

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 ADVERT FOR ELTON JOHN AIDS FOUNDATION, YOUTUBE (2002)

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 ADVERT FOR ELTON JOHN AIDS FOUNDATION, YOUTUBE (2002)

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The advert depicts Elton John and David Beckham promoting the use of condoms to prevent the spread of AIDS.  This contributes to David Beckhams supportive star image as he seems to support the causes of the gay community and show no prejudice. He says "style is what you wear". This shows how Beckham has used his fashionable star image in corporation with spreading awareness about social issues, such as the acceptance of homosexuality

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Elton John & David Beckham 2002 TV advert

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This article strengthens David Beckhams image, as again he seems to present himself as an advocate for acceptance and a non-judgmental figure. The article was released in response to footballer, Jake Daniels, coming out as gay. Beckham supports the young Blackpool midfielder, saying: It should not be a 'strange thing' to openly express your sexuality.

Despite this, his later 'business deal' somewhat contradicted his views, as later in the year he became the 'be the face' of the Qatar world cup. Qatar have notoriously controversial human rights laws.

By saying it 'shouldn't be strange to come out' and then becoming the face of a nation which treats homosexuality by the death penalty , Beckham can be seen as a hypocrite. A trait unfavourable, which negatively affects his star image.

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David Beckham says it's a shame that someone coming out in 2022 is considered a "strange thing"

The former Manchester United player, who now owns a football team in the United States, was commenting on the state of the sport after 17-year-old Jake Daniels became the first British pro to come out since the late Justin Fashanu.

At the time Daniels, who plays for Blackpool FC, said he thought he'd have to be retired before he came out.
"I saw a lot of racism and homophobia"
Speaking to the Evening Standard, Beckham says "I played for 22 years, I saw a lot of racism and homophobia and do think it has changed. But there's still a lot of work to be done."

Commenting on Daniels' coming out he adds, "It's a shame that when someone does come out that it's such a strange thing. I've always felt that way about when someone does come out... it shouldn't be.

"At the end of the day there will be a huge amount of gay people in sports and why should they be any different from anyone else."

Beckham's comments about the state of homophobia come as the footballer works with Qatar ahead of this year's World Cup.

According to reports, part of the deal he signed with the Middle-Eastern government is that he will promote culture and tourism. The reported £150 million deal has been widely criticised with people calling on Beckham to back out of it.

In April, a Qatari security official warned fans planning to travel out for the World Cup that rainbow flags could be confiscated. Fans had previously been told this wouldn't be the case.

As a result, Chris Paouros, from the English Football Association's inclusion advisory board and a trustee with the anti-discrimination group, Kick It Out said such inconsistency "is concerning to say the least."

In March, 16 LGBTQ groups signed a letter warning of safety risks and concerns for fans travelling for the World Cup.

The World Cup takes place in Qatar from 21 November to 18 December 2022.
The Attitude May/June issue is out now.

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David Beckham says someone coming out shouldn't be a 'strange thing' anymore

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David Beckham says it's a shame that someone coming out in 2022 is considered a "strange thing" The former Manchester United player, who now owns a football team in the United States, was commenting on the state of the sport after 17-year-old Jake Daniels became the first British pro to come out since the late Justin Fashanu.

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Despite his achievements as a footballer, he also faced a lot of criticism for some of his decisions on and off the pitch. Whether it being his antics on or off the field, David Beckhams image was partially damaged as he faced criticism for some of the choices he made.

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'BECKHAM'S FURIOUS EMAILS SLAMMING QUEENS'S HONOURS LUST UNEARTHED AMID FRESH SNUB' , MIRROE.CO.UK (2017)

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'BECKHAM'S FURIOUS EMAILS SLAMMING QUEENS'S HONOURS LUST UNEARTHED AMID FRESH SNUB' , MIRROE.CO.UK (2017)

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This article in another example of how David Beckhams star image was damaged. This particular article unpicks the salient details of a the story headlining: 'Beckham's furious emails slamming Queen's Honours list unearthed amid fresh snub'

After failing to make it onto the honours list, he was alleged to have called the honours committee 'unappreciative c**ts' in an email sent. It sparked backlash towards Beckham, and negatively marked his star image. Considering he was awarded an OBE by the Queen in 2003 and openly admired the royal family ever since,  Beckham was insincere and hypocritical

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Ex-England captain and Manchester United star David Beckham had some choice words back in 2017 over his omission from the Queen's Honours list as he still waits for a knighthood

David Beckham has again been left off the Queen's Jubilee Birthday Honours list - just months after he was snubbed from the New Year's equivalent.

Beckham has long been touted for a knighthood given his services not only to sport but also to charity, yet his wait for the esteemed title is set to continue with this latest disappointment. The 47-year-old enjoyed an incredibly illustrious football career and won the game's biggest accolades while donning the shirts of some of the biggest clubs in Europe, including Manchester United and Real Madrid.

His phenomenal success led to him becoming one of the most recognisable individuals in sport. Beckham recently agreed a deal to become one of the faces for the upcoming Qatar World Cup set to take place later this year.

Beckham already boasts one title in the form of an OBE, but it is thought that he has previously been ineligible for a knighthood due to his participation in a tax relief scheme that HM Revenue and Customs argued was a form of tax avoidance.

His chances took a further blow in 2017, when some damning leaked emails clearly showed that Beckham was furious with the decision to omit his name from the honours list. He was alleged to have branded the honours committee "unappreciative c***s" and insisted he didn't "care about being knighted".

The Champions League winner is also alleged to have written: "I expected nothing less. It's a disgrace to be honest and if I was American I would of [sic] got something like this 10 years ago."
HAVE YOUR SAY! Does Beckham deserve a knighthood? Comment below!
Another message appeared to take aim at singer Katherine Jenkins for her OBE. "For what?" Beckham is alleged to have asked. "Singing at the rugby and going to see the troops..." Though Beckham has told friends he did write some of the emails, he has also claimed some of the messages had been "doctored".

A close friend of Beckham exclusively told The Mirror in 2017: "He is very calm at the moment because he knows the great work that he has done for UNICEF. But he is just saddened that people would question all of that work.

"Genuinely, he wasn't as vitriolic as that, but you do say some things in private and in the heat of the moment. To be honest, he does feel that he has given so much to his country. And sometimes you say things in private that anyone would say and you don't really mean it.

"While he was frustrated in those emails, he was over it the moment he sent them. Getting the knighthood is not what his work is about. He doesn't care if he gets a knighthood or not."

Though Beckham has not made it onto this edition of the list, plenty of other notable figures and familiar faces have - including ones from the world of sport. Welsh international and current Real Madrid star Gareth Bale has received an MBE for his services to football and to charity.

Liverpool veteran James Milner has also picked up the same gong thanks to all of the charitable work his foundation conducts, while Rio Ferdinand has also been recognised. Presenter Claire Balding OBE has been made a Commander of the Order of the British Empire for her services to sport and to charity.

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Beckham's furious emails slamming Queen's Honours list unearthed amid fresh snub

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Ex-England captain and Manchester United star David Beckham had some choice words back in 2017 over his omission from the Queen's Honours list as he still waits for a knighthood David Beckham has again been left off the Queen's Jubilee Birthday Honours list - just months after he was snubbed from the New Year's equivalent.

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Throughout his career,  David Beckham was decorated with tremendous individual and team accolades. He won 6 leauge titles, 5 domestic cup competitions and 1 champions league over  a 20 year career. As well as the other individual awards he received, Beckham was awarded an OBE for his contribution to football in 2003.

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David Beckham has been the goodwill ambassador for UNICEF from 2005. The '7' fund embodies how his legendary football star status has developed outside the game and can be recognised in globally. His influence in the footballing world has expanded into charitable causes. The incentive to take up such an important role, demonstrates how he can use his star image to encourage others to donate.

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Football legend David Beckham OBE became a UNICEF Goodwill Ambassador in 2005, having previously supported UNICEF's work for children while playing at Manchester United Football Club.
In February 2015, UNICEF and David launched 7: The David Beckham UNICEF Fund to mark David's tenth year as a UNICEF Goodwill Ambassador.

The 7 Fund is a unique partnership with the goal of helping children around the world - especially girls - break down barriers that too often steal dreams away: violence, bullying, child marriage and missed education.

I created my fund with UNICEF because I want a world where children grow up safe: safe from violence, war, poverty, hunger and preventable disease. A world in which every child has the opportunity to reach their full potential. Together we need to imagine a better future for every child and make sure that together we achieve it.

On 10 January 2005, the former England captain was appointed UNICEF Goodwill Ambassador with a special focus on UNICEF's Sports for Development programme. Within days of his appointment David launched a global fundraising appeal for children affected by the devastating 2004 Indian Ocean tsunami, and travelled to UNICEF's Supply Division in Copenhagen to see the crucial work being done to help.

During his time as a Goodwill Ambassador, David has travelled extensively to see UNICEF's work. He has raised awareness and vital funds for urgent - and often hidden - issues affecting children, including malnutrition, emergencies, violence against children and AIDS.

David has continually spoken out on behalf of the world's most vulnerable children and, in 2012, he met the UK Prime Minister David Cameron at Downing Street to call for more action to help children affected by malnutrition around the world.

David's support for UNICEF's emergency work has included a visit to the Philippines in 2014, where he met children and families affected by Typhoon Haiyan. He launched UNICEF's emergency appeal to help the 1.7 million children who were displaced by the disaster.

Following his retirement from a glittering 20-year career in football, he marked his tenth year as Goodwill Ambassador by launching 7: The David Beckham UNICEF Fund in February 2015. With the launch of the 7 Fund, David has committed to using his powerful global voice, influence and connections to raise vital funds and encourage world leaders to create lasting positive change for children.

Discover more about 7: The David Beckham Unicef Fund

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David and UNICEF - 7: The David Beckham UNICEF fund

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Football legend David Beckham OBE became a UNICEF Goodwill Ambassador in 2005, having previously supported UNICEF's work for children while playing at Manchester United Football Club. In February 2015, UNICEF and David launched 7: The David Beckham UNICEF Fund to mark David's tenth year as a UNICEF Goodwill Ambassador.

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David Beckham acts of goodwill depict him as a selfless star who is willing to promote the welfare for the less fortunate in society. This widely makes him popular to audiences outside football.

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After his lustrous career,  David Beckham invested a lot of money back into the footballing industry. In the past Beckham has set up into his own academy, and is now currently the joint owner of Salford FC, as well as being the primary owner of Miami FC. His star image has expanded tremendously from being a pawn piece on the footballing chessborad, to a king, thus being able to exert more authority, power and influence.

Whether it being in business or in humanitarian work, Beckham takes up positions of leadership and responsibility. A quality people recognised on the football pitch when he was captain, and it's something that has consistently been an apart of his star image ever since.

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In 1999 Manchester United achieved one of the most iconic and presitgious footballing accomplishments. . By winning the Premier League, FA cup and Champions league all in one season, they had completed the famous 'treble' . No team since has achieved this, making that Manchester United team one of the most formidable sides in footballing history. In respect to Beckhams star image, this success firmly lifted his star status from a hero, to more of a global star. This is something that develops and grows with Beckhams image, espesially with his off field advancments as a business man and as a philantropist.

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Davids Beckhams career, marriage,  charming good looks and now legendary celebrity status meant he was hot property for endorsement deals. Over his lifespan, Beckham has partnered with some of the biggest brands worldwide. His popularity has grown out of the confines of football, as the world now recognises him a him as a global superstar. By using Beckhams star image as a way to sell their product or brand, it reflects how his star image has expanded from a footballer, to weapon of consumerism.

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'DAVID BECKHAM HAILED  FOR QUEUING FOR 13 HOURS AS OTHER CELEBRITIES SKIP QUEUE', INDEPENDENT (2022)

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'DAVID BECKHAM HAILED  FOR QUEUING FOR 13 HOURS AS OTHER CELEBRITIES SKIP QUEUE', INDEPENDENT (2022)

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On the 16th of September, following the  recent death of the Queen, David Beckham joined thousands of non-celebrities and queued for 13 hours to see her majesties coffin. This sheds a positive light on Beckhams image as he has not only redeemed himself in the eyes of royalists, but has also came across as humble to the wider audience. By queueing in the same ordinary fashion as everyone else and by getting no special treatment unlike other other celebrties, he is seen a 'man of the people'.

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This video depicts a 26 year old David Beckham at the hight of his game, taking a last minute free kick against Greece to secure a place at the 2002 world cup finals in Korea/Japan. This highlights one of David Beckhams most characteristic star image traits, his confidence to take risks and be the national hero once again. In this moment, he fullfilled the medias promise of his excellence and silenced the criticism which had been fuelling since his controversial red card in 1998.

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David Beckham v Greece 2001 | From The Archive

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In 2003, David Beckham was presented an OBE by the Queen for his contribution to football. In an official manner, Beckhams contribution was recognised beyond the footballing world and celebrated in the political sphere. This placed him beyond the recognition of just a footballing star, to a national star who's achivements are celebrated widely, instead of in the confines of football.

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Maserati and David Beckham: two of a kind

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'DAVID BECKHAM TO NET £150M AS FACE OF 2022 FIFA WORLD CUP IN QATAR', SKYSPORTS.COM (2021)

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'DAVID BECKHAM TO NET £150M AS FACE OF 2022 FIFA WORLD CUP IN QATAR', SKYSPORTS.COM (2021)

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David Beckhams decision to agree on a £150 million deal and become the 'Face of Qatar' has caused backlash and tarnished his star image. Beckham has always campaigned and advocated for gay rights. By being the face of a nation with very controversial human rights, he can now be seeing as hypocritical to his earlier views. This fractured a big part of his image.

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All the top stories and transfer rumours from Sunday's national newspapers...
THE SUN ON SUNDAY
David Beckham will be unveiled as the face of the Qatar World Cup next month - netting £150m.

Cristiano Ronaldo gave his stunned Manchester United team-mates the hairdryer treatment after they went 2-0 down against Atalanta.

Steve Bruce turned to his old boss Sir Alex Ferguson for advice on his future at Newcastle.

A Premier League star was attacked by masked thugs with machetes in his own home, then tied up along with his terrified partner.

Newcastle have put Wolves skipper and England star Conor Coady on their wanted list for their Premier League rescue mission.

Chelsea want to grab Charlton's England youth keeper James Beadle to groom him as a future No 1.
SUNDAY MIRROR
Liverpool have sent members of their in-house security team to Manchester City to gather information after stepping up their investigation into allegations that an Anfield fan spat at Pep Guardiola's backroom staff.

Marc Overmars has opened talks with Newcastle about becoming the Toon's director of football.

Liverpool manager Jurgen Klopp has confessed his appreciation for Manchester United stars Jadon Sancho and Mason Greenwood.

MAIL ON SUNDAY
Manchester United legend Patrice Evra has opened up for the first time on his harrowing experience of being sexually abused by his teacher at the age of 13.

Security will be ramped up around the hotels and team buses used by Manchester United and Liverpool for Sunday's clash at Old Trafford following the trouble that caused the same fixture to be called off last season.

Brendan Rodgers has denied reports that star midfielder Youri Tielemans has rejected a new contract at Leicester.
SUNDAY TELEGRAPH
Cristiano Ronaldo has added his support to Ole Gunnar Solskjaer by insisting Manchester United players should take responsibility for their recent poor results.

Raphinha could not disguise his views on the tackle that saw him leave Elland Road on crutches, taking aim at referee Robert Jones not long after the final whistle of Leeds United's draw.

THE OBSERVER
The Rugby Football Union's bid to host the women's World Cup in 2025 could hinge on whether the government provides financial backing of up to £30m.
DAILY STAR SUNDAY
Manchester City are set to reward Ferran Torres with a bumper new contract at the Etihad following a run of goalscoring form - despite the injury he suffered on international duty.
SUNDAY MAIL
Rangers will look to strike a deal with Nigeria that ensures Leon Balogun, Joe Aribo and Calvin Bassey can play against Celtic on January 2.

Graeme Mathie was spotted in the Directors Box during Celtic's win over St Johnstone - sparking speculation he could be lined up for a role at Parkhead.
SCOTTISH SUN ON SUNDAY
Dundee United could land a £3m windfall after Stoke City put a £20m price tag on defender Harry Souttar.

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David Beckham to net £150m as face of 2022 FIFA World Cup in Qatar - Paper Talk

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All the top stories and transfer rumours from Sunday's national newspapers... THE SUN ON SUNDAY David Beckham will be unveiled as the face of the Qatar World Cup next month - netting £150m. Cristiano Ronaldo gave his stunned Manchester United team-mates the hairdryer treatment after they went 2-0 down against Atalanta.

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A reoccurring theme in both David and Victoria instagram is photos of them as a couple or as family.  This particular post is of them on their wedding day. It depicts the extravagance, wealth and strength they have as a duo, emphasising the stability of their star image as well as a married couple. Their iconic dress sense and matching outfits make them seem inseperable and increases their public appeal. It stresses Victorias role in the development of the broader Beckham image.

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View this post on Instagram

A post shared by Victoria Beckham (@victoriabeckham)

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In UNICEFS #ENDviolence promotional video,  David Beckham raises awareness through not necessarily  his choice of words, but through his appearance, specifically his tattoos.

The physical image of David Beckham and particularly his infamous tattoos are more prevalent than his words in this instance. This demonstrates the extent of his influence. His physical appearance plays a major role in philanthropy as well as well as his ventures in fashion etc.

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David Beckham: Violence can mark children forever | #ENDviolence

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Prepare to revise your classics! David Beckham Classic Eau de Toilette opens with a burst of effervescent freshness: a fizzy...

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In this particular endorsement campaign with Sainsbury's, David Beckham utilises his heroic image to in an inspiring commercial for the Paralympics. His appearance has no influence yet his personality and goodwill does. This is something developing throughout Beckhams life so far, as he continues to use his fame for good purposes and help the less unfortunate.

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David Beckham Plays Blind Football | Paralympics | Sainsbury's

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It's against the law in the UK to hold a phone while driving, although hands-free devices are allowed. It's punishable by six penalty points on your licence and a £200 fine - but, depending on the seriousness of the offence, you can also be taken court to face more severe penalties.

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David Beckham banned from driving for using mobile phone

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It's against the law in the UK to hold a phone while driving, although hands-free devices are allowed. It's punishable by six penalty points on your licence and a £200 fine - but, depending on the seriousness of the offence, you can also be taken court to face more severe penalties.

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'THAT' RED CARD AGAINST ARGENTINA, BBC.CO.UK (1998)

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'THAT' RED CARD AGAINST ARGENTINA, BBC.CO.UK (1998)

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At 23 years old whilst playing in the 1998 France world cup,  David Beckham recieved a red card in the round of 16 knock out competition. At such a young age, this impacted Beckhams star image dramatically. As England went on to loose the game and were kick out the world cup,  blame was firmly shifted towards Beckham. At this point, his star image was fractured and unstable, going from Englands 'golden boy' to a disgrace.

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Beckham’s infamous red against Argentina

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Relive the moment David Beckham was sent off for violent conduct against Argentina at the 1998 World Cup.

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David Beckham has become a shareholder in Salford City, taking a 10% stake and so joining Gary and Phil Neville, Ryan Giggs, Nicky Butt and Paul Scholes as Class of 92 owners.

Beckham's acquisition of his stake from Peter Lim makes the Class of 92 majority shareholders, the Singapore businessman retaining 40%.

Beckham said: "It's a proud moment for me to join Peter Lim and the Class of 92 lads as an owner of Salford City. My early years in Manchester were spent in Salford - I grew up there in many ways - so to be able to finally join the lads today is a great feeling. Salford City has achieved so much success in a short space of time, the fans are incredible and I'm really excited to be spending more time in Salford again."

The Class of 92 said: "From the very beginning we wanted David to be involved and be with us on this incredible journey; however circumstances and commitments didn't allow that. Now the time is right and its another exciting chapter in Salford City's history. It is important to emphasise that nothing will change in the day-to-day operations but to have us all together was always the vision."

The Class of 92 bought the club in 2014 with Salford in the Northern Premier League Division One North. The club became full-time in 2017 and play in the National League following three promotions. They are one point off top spot, with the division's winners earning automatic promotion to League Two.

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David Beckham buys Salford City stake and makes Class of 92 majority owners

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David Beckham has become a 10% shareholder in Salford City, joining Gary and Phil Neville, Ryan Giggs, Nicky Butt and Paul Scholes as Class of 92 owners

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The website, 'davidbeckham.com', is a online representation of just how much he has achieved as a footballer, philanthropist and businessman. David Beckham is no longer just a name that you might have seen on the Manchester United team sheet in the 90s, he is a brand. This illustrates the growth he has had as star. He's more than just a footballer, he's the pair of glasses you wear and the bottle of fragrance you put on.

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Welcome to the official David Beckham website where you can sign up for David Beckham news

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'WHY I FEEL HONOURED TO BE AN GAY ICON' - DAVID BECKHAM, DAILYMAIL.COM (2007)

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'WHY I FEEL HONOURED TO BE AN GAY ICON' - DAVID BECKHAM, DAILYMAIL.COM (2007)

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In this article, David Beckham expresses his admiration for his personal label: 'gay icon'. This exhibits his acceptance of the LGBT community, which can also be inferred through his appearance such as  his fashion and hairstyles. David, along with the help of Victoria, presents themselves as a somewhat extravogant. The glamourous clothing and choice of hairstyle suggests they're free to make any choice and they want, no matter how it may look. This characteristic is widely admired by the LGBT community and ultimately expands his star image to a more diverse audience. In this Daily Mail article, he's quoted saying: "I'm very honoured to have the tag of gay icon".

By admitting Victorias involvement, it once again shows how important her role his in constructing Beckhams image.

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By TAHIRA YAQOOB

Last updated at 22:47 25 December 2007

If the thongs and sarongs weren't enough of a giveaway, then David Beckham's latest confession certainly is.

The footballer admitted yesterday that his wife Victoria likes to dress him - while he loves being a gay icon.

The 32-year-old former England captain said: "Without a doubt Victoria has a huge part in the way I look these days.
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"I think most couples agree you have to listen to your partner and you have confidence in your partner to tell you whether you look good or whether you don't and to help you out with your fashion and dress sense.

"In America I am just in shorts, tee shirts and flip flops - although if Victoria is listening, she'll probably turn round and say the truth, that I actually get my outfit ready the night before.

"I'm very organised and controlled and need to go to bed at night knowing what I'm going to wear the next morning.

"I'm very honoured to have the tag of gay icon.
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"Maybe it's things like (the fact) I like to look after myself, I like to look smart and presentable most of the time."

Beckham, who has just won a lucrative contract to model Armani underwear, has long had men and women cringing at his fashion faux pas.

He once wore a sarong on a night out with Spice Girl Victoria.

And she heaped further humiliation on him when she confessed on TV that he liked to borrow her underwear.

But answering questions from listeners on Radio 2 yesterday, Beckham hinted he had metrosexual tastes long before the singer came into his life.

He said: "I always liked to look good, even when I was a little kid. I was given the option when I was a page boy once of either wearing a suit or wearing knickerbockers and long socks and ballet shoes - and I chose the ballet shoes and knickerbockers.
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"It was a little bit strange at the time and my dad gave me a bit of stick - but I was happy."

The footballer also gave an insight into Christmas chez Beckham. Although he, his wife and three children - Brooklyn, Romeo and Cruz - have moved to Los Angeles, they returned to spend the festive season in the UK while the Spice Girls take a week-long break from their tour.

Beckham said: "We spend Christmas just like most families around the world. We get up early.

"The boys woke up about 6.30am, which wasn't too bad. They open their presents. Me and Victoria always leave our presents to the end because we want to watch the boys open theirs.

"It's all about the kids until in the evening, when you're just sat in the lounge watching Only Fools and Horses and eating all the leftovers.

"And that's the way it should be. It's very traditional in our house. We love it."

Beckham added that his sons were already showing signs of following in his footsteps, with eight-year-old Brooklyn able to do 64 keepy-uppies at a time.

He said the family was pining for home despite his multi-million pound move to LA Galaxy.

"One day we'll be back here of course. We miss London and England."

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Why I feel honoured to be a gay icon, by David Beckham, as he admits he lets Posh choose his clothes

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By TAHIRA YAQOOB Last updated at 22:47 25 December 2007 If the thongs and sarongs weren't enough of a giveaway, then David Beckham's latest confession certainly is. The footballer admitted yesterday that his wife Victoria likes to dress him - while he loves being a gay icon.