# data[].attributes.headline
Thinking about Morville’s honeycomb, is your school library user-centered? Would your users characterize the school library and the information and resources there as useful, usable, desirable, findable, accessible?

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Thinking about Morville’s honeycomb, is your school library user-centered? Would your users characterize the school library and the information and resources there as useful, usable, desirable, findable, accessible?

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What does your school library offer that is unique and needed or desired by your stakeholders?

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What does your school library offer that is unique and needed or desired by your stakeholders?

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What elements of your school library brand do you think have achieved stickiness with your current brand loyalist?

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What elements of your school library brand do you think have achieved stickiness with your current brand loyalist?

# data[].attributes.headline
If perception precedes reality, how do you think your administrator perceives your school library?  Your educators? Your learners?

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If perception precedes reality, how do you think your administrator perceives your school library?  Your educators? Your learners?

# data[].attributes.headline
How do you become a Level 5 leader? What if you currently see yourself as a Level 4 or even a Level 3 leader?

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How do you become a Level 5 leader? What if you currently see yourself as a Level 4 or even a Level 3 leader?

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What other thoughts do you have about chapter 1?

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What other thoughts do you have about chapter 1?

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Can you identify five types of users (not five people) in your learning community that you could develop into personas?

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Can you identify five types of users (not five people) in your learning community that you could develop into personas?

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What group of stakeholders is your first priority to personify in working to develop your school library brand?

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What group of stakeholders is your first priority to personify in working to develop your school library brand?

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What makes building these relationships so hard in a school library setting?

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What kinds of memories do your library users have about their experiences in your library?

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What kinds of memories do your library users have about their experiences in your library?

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What rules and regulations can you revisit, revise, or eliminate to make the school library more hospitable?

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What rules and regulations can you revisit, revise, or eliminate to make the school library more hospitable?

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How can you commit to the overall school library brand promoted in the AASL Standards and ensure more consistency of user experience?

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How can you commit to the overall school library brand promoted in the AASL Standards and ensure more consistency of user experience?

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How does your learning community inform your school library practices?

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How does your learning community inform your school library practices?

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Does your community have input into the policies, programs, collection, and physical space in your school library?

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Does your community have input into the policies, programs, collection, and physical space in your school library?

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Want to see the National School Library of the Year rubric?

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Want to see the National School Library of the Year rubric?

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What other thoughts do you have about chapter 2?

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What other thoughts do you have about chapter 2?

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What other thoughts do you have about chapter 3?

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What other thoughts do you have about chapter 3?

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Describe how you might develop your school library brand in relationship to your school community, it’s needs and it’s culture.

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Describe how you might develop your school library brand in relationship to your school community, it’s needs and it’s culture.

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What kinds of results would you anticipate from your work?

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What kinds of results would you anticipate from your work?

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How will you continue to adjust and improve brand experience for your community?

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How will you continue to adjust and improve brand experience for your community?

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Do you anticipate any challenges or pitfalls in relation to brand development and management? How might you work to mitigate those challenges?

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Do you anticipate any challenges or pitfalls in relation to brand development and management? How might you work to mitigate those challenges?

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What other thoughts do you have about chapter 4?

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What other thoughts do you have about chapter 4?

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What data sources do you pull from for library data?

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What data sources do you pull from for library data?

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What demographic data will best assist you in developing a profile of learning community and its needs?

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What demographic data will best assist you in developing a profile of learning community and its needs?

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How might you go about using focus groups, interviews, or surveys to find out who is not using the library and why?

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How might you go about using focus groups, interviews, or surveys to find out who is not using the library and why?

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How does data and evidence inform your professional development needs? 

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How does data and evidence inform your professional development needs? 

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How can you change your circulation and fine policies to be more supportive of student literacy?

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How can you change your circulation and fine policies to be more supportive of student literacy?

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Once unique barriers are identified, how do you market the need for change with the stakeholders identified in the AASL personas, and in your own personas, while promoting your brand?

# data[].attributes.subject
Once unique barriers are identified, how do you market the need for change with the stakeholders identified in the AASL personas, and in your own personas, while promoting your brand?

# data[].attributes.headline
Once unique barriers are identified, how do you market the need for change with the stakeholders identified in the AASL personas, and in your own personas, while promoting your brand?

# data[].attributes.subject
Once unique barriers are identified, how do you market the need for change with the stakeholders identified in the AASL personas, and in your own personas, while promoting your brand?

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In addition to observational notes, what data and evidence might you use to evaluate how users interface with the school library facility?

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In addition to observational notes, what data and evidence might you use to evaluate how users interface with the school library facility?

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What forms of two-way communication would assist you to avoid marginalization and at the same time develop improved support for funding the staffing and resource needs of the school library?

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What forms of two-way communication would assist you to avoid marginalization and at the same time develop improved support for funding the staffing and resource needs of the school library?

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What personality type do your students find when they open the door, virtually or physically? How can you give yourself and “attitude and image adjustment”?

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What personality type do your students find when they open the door, virtually or physically? How can you give yourself and “attitude and image adjustment”?

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Does your collection-development plan include improving the diversity and currency of your resources?

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Does your collection-development plan include improving the diversity and currency of your resources?

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What are some ways in which you can establish priorities for professional development/continuing education?

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What are some ways in which you can establish priorities for professional development/continuing education?

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If you do not have a library supervisor like Margot, you may need to develop an alliance with whomever your direct supervisor is. How would you approach that person for assistance?

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If you do not have a library supervisor like Margot, you may need to develop an alliance with whomever your direct supervisor is. How would you approach that person for assistance?

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How might you adapt the AASL Standards’ School Library Evaluation Checklist for your own purposes?

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How might you adapt the AASL Standards’ School Library Evaluation Checklist for your own purposes?

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How can you maximize working with other school librarians in your district to tackle brand barriers?

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How can you maximize working with other school librarians in your district to tackle brand barriers?

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Was Margot’s subterfuge fair in semi-outing the principal about his use of the library para-professional? What would you do in a similar situation?

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Was Margot’s subterfuge fair in semi-outing the principal about his use of the library para-professional? What would you do in a similar situation?

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How might you leverage your PD/CE to ensure maximum impact for your learning community?

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How might you leverage your PD/CE to ensure maximum impact for your learning community?

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If you do not have a school library supervisor, which administrator, or group of librarians, can you connect with to develop a communications plan for your school library?

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If you do not have a school library supervisor, which administrator, or group of librarians, can you connect with to develop a communications plan for your school library?

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What messaging is most important to your learning community?

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What messaging is most important to your learning community?

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Which of the traditional communication vehicles would be most effective to promote your brand?

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Which of the traditional communication vehicles would be most effective to promote your brand?

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How might you ramp up your school library social media presence to reach more stakeholders?

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How might you ramp up your school library social media presence to reach more stakeholders?