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We want to leverage Colorado Candy Company’s mascot to create a memorable holiday campaign that increases brand recognition and seasonal sales. We want to bring in our target audiences with family-friendly holiday activities and treats as well as a fun mascot for kids to want to engage with!

Some key elements in our campaign are:

Bringing the Cinnamon reindeer to life: This is done on social media with festive posts, reels, and giveaways like “Spot the Reindeer” scavenger hunts at local landmarks.

Seasonal Product Launch: exclusive holiday candies, like peppermint brittle or cinnamon-ribbon candy, marketed as “Reindeer-Approved Treats.”

Community Outreach: Partner with local schools or charities for a “Candy Cane Drive,” where a portion of sales from candy canes supports local families during the holidays.

Pop-Up Events: Create a holiday-themed candy-making workshop for families to make personalized gifts.

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Colorado Candy Company Spreads Holiday Magic with Cinnamon the Reindeer

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Colorado Candy Company Spreads Holiday Magic with Cinnamon the Reindeer

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FOR IMMEDIATE RELEASE

Colorado Candy Company Spreads Holiday Magic with Cinnamon the Reindeer

Experience the Joy of the Holidays with Colorado Candy Company’s Sweet Traditions, Heartwarming Community Giving, and Festive Treats with Beloved Cinnamon the Reindeer.

Fort Collins, Colo., Dec. 12, 2024 – Colorado Candy Company and Cinnamon the Reindeer are bringing magic, nostalgia, and sweetness to your holiday celebrations. The beloved mascot, Cinnamon the Reindeer, has arrived from the North Pole just in time to unite families, spread holiday cheer, and celebrate timeless traditions—creating new memories this holiday season.

Cinnamon the Reindeer is spreading holiday cheer. Families with children of all ages can follow Cinnamon’s festive adventures on social media through joyful posts, reels, and giveaways. The beloved reindeer will also be part of the Spot the Reindeer scavenger hunts at local landmarks, turning Fort Collins into a winter wonderland. We are also introducing Reindeer-Approved Treats—seasonal treats like peppermint brittle and cinnamon-ribbon candy—perfect for stocking stuffers, gifts, or indulgent treats for yourself.

Bring your family and friends to CCC’s pop-up holiday-themed candy-making workshops. These interactive events allow attendees to create personalized gifts and relive the nostalgia of CCC’s candy-making traditions. For generations, CCC has been a part of Fort Collins’ sweetest memories. This year, Holiday Magic with the Cinnamon Reindeer invites you to reconnect with those cherished moments and create new ones. Celebrate with Cinnamon Through the Years—a nostalgic journey through CCC’s history—and pass the magic down to the next generation.

This season of giving, CCC is proud to partner with local schools and charities for a Candy Cane Drive. For every candy cane sold, a portion of the proceeds will help support local families, spreading the sweetness of the season where it’s needed most. “Giving back to the community is an important value at Colorado Candy Company, and we want to help spread holiday cheer to everyone!” Said founder John Buoniconti. Follow Cinnamon’s journey and discover more about CCC’s holiday events and products via the website and Instagram.

About Colorado Candy Company: Since 1986, Colorado Candy Company has been a cornerstone of Fort Collins’ community, crafting handmade, vintage-inspired candies that spark joy and bring families together. With a commitment to quality, tradition, and innovation, CCC is proud to be part of your sweetest holiday moments.

Charlotte Favre

PR Inc.

VP of Communications
720-376-4243
chfa5876@colorado.edu

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Post to be made on instagram at the start of the "Holiday Magic with the Cinnamon Reindeer" campaign. This photo can be used and we additionally have other options as well.

Caption: Say hello to the star of the season… the Cinnamon Reindeer! 🦌He’s here to sprinkle a little magic, joy, and sweetness into your holidays! From helping us launch our exclusive Reindeer-Approved Treats to spreading cheer around town, you’ll be seeing a lot of this festive friend! 🍬❤️

Stay tuned for fun activities like:
“Spot the Reindeer” scavenger hunts
Holiday giveaways
And so much more!

Let’s make this holiday season magical together with the Cinnamon Reindeer!

#CinnamonReindeer #HolidayMagic #ColoradoCandyCompany #ReindeerApprovedTreats

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Colorado Candy Company Spreads Holiday Magic with Cinnamon the Reindeer - Experience the Joy of the Holidays with Colorado Candy Company’s Sweet Traditions, Heartwarming Community Giving, and Festive Treats with Beloved Cinnamon the Reindeer.

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Colorado Candy Company Spreads Holiday Magic with Cinnamon the Reindeer - Experience the Joy of the Holidays with Colorado Candy Company’s Sweet Traditions, Heartwarming Community Giving, and Festive Treats with Beloved Cinnamon the Reindeer.

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FOR IMMEDIATE RELEASE

Colorado Candy Company Spreads Holiday Magic with Cinnamon the Reindeer

Experience the Joy of the Holidays with Colorado Candy Company’s Sweet Traditions, Heartwarming Community Giving, and Festive Treats with Beloved Cinnamon the Reindeer.

Fort Collins, Colo., Dec. 12, 2024 – Colorado Candy Company and Cinnamon the Reindeer are bringing magic, nostalgia, and sweetness to your holiday celebrations. The beloved mascot, Cinnamon the Reindeer, has arrived from the North Pole just in time to unite families, spread holiday cheer, and celebrate timeless traditions—creating new memories this holiday season.

Cinnamon the Reindeer, is spreading holiday cheer. Families with children of all ages can follow Cinnamon’s festive adventures on social media through joyful posts, reels, and giveaways. The beloved reindeer will also be part of the Spot the Reindeer scavenger hunts at local landmarks, turning Fort Collins into a winter wonderland. We are also introducing Reindeer-Approved Treats - seasonal treats like peppermint brittle and cinnamon-ribbon candy—perfect for stocking stuffers, gifts, or indulgent treats for yourself.

Bring your family and friends to CCC’s pop-up holiday-themed candy-making workshops. These interactive events allow attendees to create personalized gifts and relive the nostalgia of CCC’s candy-making traditions. For generations, CCC has been a part of Fort Collins’ sweetest memories. This year, Holiday Magic with the Cinnamon Reindeer invites you to reconnect with those cherished moments and create new ones. Celebrate with Cinnamon Through the Years—a nostalgic journey through CCC’s history—and pass the magic down to the next generation.

This season of giving, CCC is proud to partner with local schools and charities for a Candy Cane Drive. For every candy cane sold, a portion of the proceeds will help support local families, spreading the sweetness of the season where it’s needed most. “Giving back to the community is value we at Colorado Candy Comapny want to spread this holiday season.” Said owner John Buoniconti. Follow Cinnamon’s journey and discover more about CCC’s holiday events and products via the website and Instagram.

About Colorado Candy Company: Since 1986, Colorado Candy Company has been a cornerstone of Fort Collins’ community, crafting handmade, vintage-inspired candies that spark joy and bring families together. With a commitment to quality, tradition, and innovation, CCC is proud to be part of your sweetest holiday moments.

Charlotte Favre

VP of Communicaions
720-376-4243
chfa5876@colorado.edu

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Spot the Reindeer Challenge Post for Instagram

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Spot the Reindeer Challenge Post for Instagram

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The post will have clues for a scavenger hunt with the Cinnamon Reindeer at local landmarks, featuring close-up teasers of the different locations it is hidden at. An example of a post would be to have one slide featuring a close-up of the Cinnamon Reindeer’s candy cane antlers peeking out from behind a recognizable local landmark, a teaser of the reindeer’s cinnamon-colored coat in a different place, and “Reindeer-Approved Treats” box sitting on a park bench with a hint of the landmark in the background etc.

Caption: "The Cinnamon Reindeer is on the move! 🎄✨ Today, it’s hiding somewhere magical in Fort Collins!
Here’s how to play:
1️⃣ Check out the teaser slides here for clues for the 5 different places Cinnamon is hidden at.
2️⃣ Spot the reindeer at its secret location.
3️⃣ Snap a pic and tag us @coloradocandycompany  with #SpotCinnamonTheReindeer

🎁 First 10 to post will win a sweet surprise from our ‘Reindeer-Approved Treats’ collection!
Let the hunt begin! 🦌🍬 #HolidayMagicCCC #CandyCaneChallenge"

The end of the “Spot the Reindeer Challenge”: Curate a post once the challenge has ended showing all the locations the reindeer was found during the holiday season paired with photo reveals of the first 10 customers who found Cinnamon in a slideshow.

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Instagram Post/Story: Pop-Up Event Tease

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Instagram Post/Story: Pop-Up Event Tease

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Caption: "Ever been to a Holiday Candy-Making Workshop?  Bring the family, make personalized treats, and take home your own magical creations. Stay tuned for dates and details! We’ll see you soon. #ColoradoCandyCompany #Holiday Magic #candymaking

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Instagram Reel/ Tiktok: Behind-the-Scenes Sneak Peek 

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Instagram Reel/ Tiktok: Behind-the-Scenes Sneak Peek 

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“Watch the magic happen as we go behind the scenes to create reindeer-approved treats, just in time for the holidays.  🎄✨ #HolidayMagic #ColoradoCandyCompany #CandyMaking"

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Kyle Clark’s Bio- Kyle Clark is an Emmy-winning journalist and anchor of Next with Kyle Clark on Denver’s 9NEWS, known for his sharp wit, investigative reporting, and community advocacy. With numerous awards, including Edward R. Murrow honors, Kyle has become a trusted voice in Colorado journalism, blending hard-hitting stories with moments of levity to connect with audiences on TV and social media.

Subject: Bringing Holiday Cheer to Colorado: A Sweet Story for Next with Kyle Clark

Hi Kyle,

I hope this email finds you well!

As someone who celebrates the magic of Colorado’s communities through engaging and heartfelt stories, I thought you might be interested in an exciting initiative we’re launching this holiday season: “Holiday Magic with the Cinnamon Reindeer.”

This campaign is more than just about sweet treats—it’s about fostering community connections, supporting local families, and spreading holiday cheer. Here’s what we’re doing:

1. Mascot Engagement: Our beloved Cinnamon Reindeer is coming to life through a series of social media-driven scavenger hunts and appearances at local landmarks, creating a fun and interactive experience for families.

2. Seasonal Products: We’re launching exclusive holiday candies like peppermint brittle and cinnamon-ribbon candy, branded as “Reindeer-Approved Treats,” perfect for holiday gifting.

3. Community Outreach: Through our Candy Cane Drive, a portion of all candy cane sales will support local families in need, ensuring every purchase has a positive impact.

4. Pop-Up Events: We’re hosting Holiday Candy-Making Workshops for families, where participants can create personalized treats in a festive atmosphere.

This initiative perfectly captures the joy and generosity of the season while celebrating Colorado’s vibrant community spirit. It’s a feel-good story with elements of local engagement, holiday tradition, and philanthropy—something we think your audience would love to hear about.

We’d be thrilled to work with you to spotlight this campaign and the difference it’s making for Colorado families. Would you be open to a conversation about how we can bring the story of the Cinnamon Reindeer and this initiative to Next with Kyle Clark?

Looking forward to hearing from you!

Warm regards,
Hannah Magee
Digital Intern
Pr Inc.
Hama9696@colorado.edu

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Samantha Jarpe: Samantha is a digital reporter for FOX31 News and Channel 2. She previously reported on Holiday events in Colorado, such as where to find Christmas lights. She is also from Colorado Springs.

Hi Samantha,

I hope you’re doing well! My name is Sidney Lentz, and I’m reaching out from PR Inc. to share an exciting seasonal story about Colorado Candy Company and its beloved mascot, the Cinnamon Reindeer. As someone passionate about engaging communities during the holidays, I thought you’d find this campaign particularly inspiring.

Colorado Candy Companies' “Holiday Magic with the Cinnamon Reindeer” campaign brings festive cheer to families and candy lovers alike while strengthening ties with the local community. Here’s how:

Spot the Reindeer: Engage your readers with a citywide “Spot the Reindeer” scavenger hunt at iconic local landmarks, offering delightful prizes and creating shareable moments on social media.

Reindeer-Approved Treats: Holiday shoppers can indulge in exclusive seasonal treats, like peppermint brittle and cinnamon-ribbon candy, perfect for gifting or savoring during cozy winter nights.

Candy Cane Drive for Families: The Colorado Candy Company is partnering with local schools and charities, donating a portion of candy cane sales to support local families in need, and spreading joy and goodwill beyond the store.

Holiday Workshops: Families can make personalized candy gifts at Colorado Candy Companies holiday-themed candy-making pop-ups, creating sweet memories and traditions to last a lifetime.

With its perfect blend of festive fun and community support, the Colorado Candy Companies campaign has something for everyone—from content creators sharing seasonal inspiration to parents looking for family-friendly holiday activities.

If you’d like to learn more about Colorado Candy Companies holiday efforts, feature the Cinnamon Reindeer in your holiday roundups, or attend a pop-up event, I’d be happy to connect you with Colorado Candy Companies team. Feel free to reach me at slentz@princ.com.

Thank you for your time. I look forward to sharing some holiday magic with you!

Cheers,

Sidney Lentz

Digital Intern

PR Inc.

slentz@princ.com

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Eden Lane: Eden is with CPR News and covers all arts and culture events. She previously wrote about all holiday events taking place in Colorado, specifically the larger Denver metro area.

Subject: Spread Joy with Colorado Candy Companies “Holiday Magic with the Cinnamon Reindeer”

Hi Eden,

I hope this email finds you well! My name is Sidney Lentz, and I’m reaching out to share an enchanting holiday story that’s perfect for your arts and culture audience. Colorado Candy Company’s “Holiday Magic with the Cinnamon Reindeer” campaign combines festive fun, local engagement, and community spirit into an unforgettable seasonal experience.

Here’s why this campaign stands out:

Bringing Cinnamon Reindeer to Life: Colorado Candy Company’s beloved mascot is taking center stage this holiday season with festive social media reels, interactive posts, and a citywide “Spot the Reindeer” scavenger hunt at iconic local landmarks.

Exclusive Holiday Treats: Seasonal offerings like peppermint brittle and cinnamon-ribbon candy are as delightful as they are “Reindeer Approved,” making them ideal gifts for artful holiday celebrations.

Giving Back to the Community: Through its “Candy Cane Drive,” Colorado Candy Company is donating a portion of candy cane sales to support local families, ensuring that holiday magic reaches those who need it most.

Creative Family Workshops: Holiday-themed candy-making pop-ups offer families the chance to create personalized candy gifts, fostering meaningful traditions and connections through the arts of candy-making.

This campaign is perfect for families, community supporters, and holiday shoppers while also offering rich content opportunities for those who love capturing the magic of the season.

I’d love to provide more details, connect you with Colorado Candy Company’s team, or invite you to experience a candy-making pop-up event in person. If you’re interested, please feel free to reach out to me at slentz@princ.com.

Thank you for your time, Eden. I believe this story will add a delightful touch of holiday magic to your coverage!

Best regards,

Sidney Lentz

Digital Intern

PR Inc.

slentz@princ.com

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🎄✨ The Holiday Magic is Here! ✨🎄

Get ready to make this season unforgettable with Colorado Candy Companies Holiday Magic with Cinnamon the Reindeer! 🦌🍭

🎁 What’s Happening:

🎄 Spot the Reindeer: Join our scavenger hunt at iconic local landmarks for a chance to win festive prizes!

🎄 Reindeer-Approved Treats: Indulge in our exclusive holiday candies like peppermint brittle and cinnamon-ribbon candy—perfect for gifting or enjoying yourself.

🎄 Candy Cane Drive: A portion of every candy cane sold supports local families in need. Let’s spread the joy together!

🎄 Candy-Making Workshops: Bring the family for a sweet experience creating personalized candy gifts.

📍 Celebrate the holidays with us and create magical memories that will last a lifetime! Stay tuned for updates, event details, and special surprises from the one and only Cinnamon Reindeer!

#HolidayMagic #CinnamonReindeer #SweetSeason #FamilyFun #ShopLocal #CandyCaneDrive

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Rachel Bio - Dishing on Denver is a Denver-based blog and social media platform that highlights Denver's vibrant food, beverage, and experiences. Rachel - the creator behind the account curates content featuring local restaurants, events, and food trends, catering to food enthusiasts eager to explore Denver's unique offerings. With a focus on supporting local businesses and celebrating community connections, Dishing on Denver inspires followers to explore Colorado differently. Dishing on Denver also creates a holiday guide that showcases all the fun holiday celebrations for its audience. This is perfect for CCC to get new media attention from a Denver audience.

Subject: Let’s Create Holiday Magic Together with Colorado Candy Company!

Hello Rachel,

I hope this message finds you well! I’m reaching out because I have seen your holiday content all over my social media feed! Your content captures the true essence of the holidays perfectly while also paying tribute to local business which aligns perfectly with Colorado Candy Company’s upcoming holiday celebration - Holiday Magic with the Cinnamon Reindeer.

As you know, the holiday season is about bringing people together and creating lasting memories, which is exactly what CCC is all about. This year, they are bringing back their beloved mascot, Cinnamon the Reindeer, to spread festive cheer through community events, exclusive holiday treats, and a nostalgic experience for all ages.

Here’s why Dishing on Denver would make the perfect match to spread the magic:

Spot the Reindeer Scavenger Hunt: Your followers could be the first to track Cinnamon around Fort. Collins landmarks for sweet prizes, with your page as the go-to source for hints and updates.

Holiday Treat Launch: Share sneak peeks and taste tests of our new “Reindeer-Approved Treats,” like peppermint brittle and cinnamon-ribbon candy, with exclusive discounts for you and your audience.

Candy Cane Drive: Help us give back! A portion of candy cane sales will support local families through partnerships with schools and charities.

Nostalgic Connection: Highlight how CCC brings generations together with handcrafted, vintage-inspired candies that evoke cherished childhood memories.

Colorado Candy would love to collaborate with you to create vibrant, engaging content that brings this campaign to life. Let me know if you are interested in this opportunity—I’d be happy to share more details and connect you with Colorado Candy Company to bring this vision to life.

Looking forward to hearing your thoughts and hopefully working together to make this holiday season extra sweet! I will follow up again with you next week.

Warm regards,
Charlotte Favre
VP of Communications
PR Inc.
chfa5876@colorado.edu

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Mile High Mamas Bio- this blog write about writes about activities for families to do in Colorado and has a big audience of parents. They have a large following, which is a perfect opportunity to gain attention from parents who trust and rely on Mile High Mamas' suggestions.

Subject Line: Sweeten the Holidays with Colorado Candy Company

Dear Mile High Mamas Team,

I hope this message finds you during a joyful holiday season! The recent blog post about fun activities for families this holiday season caught my attention, and I had to reach out! As families across Colorado plan their festive outings and activities, Colorado Candy Company would love to add sweetness to their family celebrations.

Colorado Candy Company prides itself on its handcrafted, locally made candies that are perfect for holiday moments—whether it's indulging in life's guilty pleasures, stuffing stockings for the kiddos, or reuniting with nostalgic flavors like signature peppermint bark and buttery toffee.

Colorado Candy would be thrilled to collaborate with Mile High Mamas to showcase how to enhance the holiday magic for families in Fort Collins and beyond. Here are some of the holiday magic to look forward to:

Spot the Reindeer Scavenger Hunt: Your followers could be the first to track Cinnamon around Fort. Collins landmarks for sweet prizes, with your page as the go-to source for hints and updates.

Holiday Treat Launch: Share sneak peeks and taste tests of our new “Reindeer-Approved Treats,” like peppermint brittle and cinnamon-ribbon candy, with exclusive discounts for you and your audience.

Candy Cane Drive: Help us give back! A portion of candy cane sales will support local families through partnerships with schools and charities.

Nostalgic Connection: Highlight how CCC brings generations together with handcrafted, vintage-inspired candies that evoke cherished childhood memories.

This collaboration would resonate with your audience, many of whom are likely seeking special ways to make the holidays memorable for their families.

Would you be open to discussing this further? I’d be happy to connect you with Colorado Candy.

Warm holiday wishes,
Charlotte Favre
PR Coordinator
PR Inc.
chfa5876@colorado.edu

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Samantha Jarpe: Samantha is a digital reporter for FOX31 News and Channel 2. She previously reported on Holiday events in Colorado, such as where to find Christmas lights. She is also from Colorado Springs.

Eden Lane - Eden is with CPR News and covers all arts and culture events. She previously wrote about all holiday events taking place in Colorado, specifically the larger Denver metro area.

Rachel Bio - Dishing on Denver is a Denver-based blog and social media platform that highlights Denver's vibrant food, beverage, and experiences. Rachel - the creator behind the account curates content featuring local restaurants, events, and food trends, catering to food enthusiasts eager to explore Denver's unique offerings. With a focus on supporting local businesses and celebrating community connections, Dishing on Denver inspires followers to explore Colorado differently. Dishing on Denver also creates a holiday guide that showcases all the fun holiday celebrations for its audience. This is perfect for CCC to get new media attention from a Denver audience.

Kyle Clark’s Bio- Kyle Clark is an Emmy-winning journalist and anchor of Next with Kyle Clark on Denver’s 9NEWS, known for his sharp wit, investigative reporting, and community advocacy. With numerous awards, including Edward R. Murrow honors, Kyle has become a trusted voice in Colorado journalism, blending hard-hitting stories with moments of levity to connect with audiences on TV and social media.

Mile High Mamas Bio- this blog write about writes about activities for families to do in Colorado and has a big audience of parents. This would be the perfect opportunity to gain attention from parents who trust and rely on Mile High Mamas suggestions.

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Campaign Target Audience:

Target Audience: Families with Children: Parents with childhood memories with CCC want to share their experiences with their children and make new family memories/traditions. We will offer family-friendly holiday activities and treats to bring in the demographic of young children who enjoy engaging with mascots and holiday magic.

Local Community Members: Residents near CCC’s locations who value supporting local businesses and participating in community-oriented events.

Holiday Shoppers: consumers looking for unique, seasonal gifts and treats, such as personalized candies or exclusive holiday-themed products.

Holiday Content Creators: Content creators who are holiday experts and target content toward a younger audience for fun ideas for the holiday season.

Children of all ages: Curated festivities for children of all ages celebrating the holiday season and bringing the holiday spirit alive, making childhood memories that will last a lifetime.

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This short video introduces who we are and what we do, along with a sneak peek at our campaign for the Colorado Candy Company. Sit back, relax, and enjoy!