# data[].attributes.body
ICONIC. A woman caressing her hair with shampoo next to her

ICONOGRAPHIC. Beautiful woman showing off her long shiny hair because she used the Palmolive naturals shampoo

TROPOLOGICAL. With the use of the natural shampoo, it can bring out your natural beauty.

TOPICAL. Filipino woman idolize Maine and trust products endorsed by her.

ENTHYMEME. Filipino woman idolize Maine because of her "natural beauty" and long shiny hair. They would have to purchase this product to be able to look or be like Maine.

# data[].attributes.body
ICONIC. Light skinned man that is rich and hanging out with rich white people.

ICONOGRAPHIC. Goodlooking and fair-skinned being able to be part of the higher status.

TROPOLOGICAL. "10% lighter, 100% more sosyal" saying that if you now have lighter skin, you are seen as a more respectable figure.

TOPICAL. You will get more respect when you are fair-skinned

ENTHYMEME. Filipinos tend to disregard the beauty of people with darker skin. So creating whitening products, like BELO, to make the skin lighter, we are basically saying that only light skinned people can have respect and privilege.

# data[].attributes.body
ICONIC. A group of people eating pizza

ICONOGRAPHIC. A group of friends smiling and eating pizza

TROPOLOGICAL. Because of the similar love for Greenwich pizza, you are able to meet and greet new friends.

TOPICAL. All Filipinos are friendly and would like to interact with one another.

ENTHYMEME. Since all filipinos are friendly and want to interact with one another, then YOU also want to interact and make friends!