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At the end of this session, you will understand:

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At the end of this session, you will understand:

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•Your EPA timeline

•The three components of the Project Report

•The criteria related to the Project Report

•How to structure your Project Report

•How to create a presentation that amplifies your Project Report

•How to structure your answers in the questioning

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Prepare an answer to ONE of the following questions...Can answer them generally here but when it comes to your project the answers will be specific to your project.

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Prepare an answer to ONE of the following questions...Can answer them generally here but when it comes to your project the answers will be specific to your project.

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Prepare an answer to ONE of the following questions...Can answer them generally here but when it comes to your project the answers will be specific to your project.

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Prepare an answer to ONE of the following questions...Can answer them generally here but when it comes to your project the answers will be specific to your project.

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Prepare an answer to ONE of the following questions...Can answer them generally here but when it comes to your project the answers will be specific to your project.

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Prepare an answer to ONE of the following questions...Can answer them generally here but when it comes to your project the answers will be specific to your project.

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Prepare an answer to ONE of the following questions...Can answer them generally here but when it comes to your project the answers will be specific to your project.

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Prepare an answer to ONE of the following questions...Can answer them generally here but when it comes to your project the answers will be specific to your project.

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Evaluates the strengths and weaknesses of different approaches used for campaign management and how the data that comes from the campaign management process can be used to informs the recommendations (K18, K19, S3, S16)

•Can you explain how you assessed the strengths and weaknesses of different campaign management approaches?

•How did you use campaign data to refine your recommendations for future campaigns?

•What tools or software did you use to monitor and evaluate campaign performance?

•Can you provide an example of a campaign where your analysis led to an improvement in performance?

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Justifies their plan for the choice of marketing activities and resources used to retain and or acquire customer segments (K17, S2).

•Can you justify why you selected specific marketing activities and resources for acquiring and retaining customer segments?

•How did you determine which marketing channels were most effective for different customer segments? Can you provide evidence of this decision?

•How did you tailor your approach to different customer personas within your target audience?

•If given more budget or resources, how would you refine your marketing strategy to improve customer retention?

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Evaluates the benefits and limitations of the proposed project recommendations to their organisation (K2).

•What benefits and limitations did you identify when implementing your proposed project recommendations?

•How did you measure the impact of your recommendations, and what data supported your evaluation?

•If a key stakeholder disagreed with your recommendations, how did you handle their concerns and justify your approach?

•Can you provide an example of a limitation you faced and how you adapted your recommendations to address it?

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Justifies the communication methods used to present their findings and why others were not suitable (K14). Evaluates the suitability of different copywriting techniques for different marketing communications, making valid and evidence based recommendation (S5).

•How did you decide which communication methods to use for presenting your findings?

•Can you justify why you did not use certain other communication methods?

•How did you adapt your communication style to different audiences within your organisation?

•What feedback did you receive on your presentation, and how did you incorporate it into future communications?

•How did you evaluate the suitability of different copywriting techniques for your marketing communications?

•Can you provide an example of where you adapted your copywriting approach to better engage a specific audience?

•How did you ensure your recommendations on copywriting techniques were evidence-based?

•What role did A/B testing or customer feedback play in shaping your copywriting recommendations?

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Evaluates the strengths and weaknesses of different approaches used for campaign management and how the data that comes from the campaign management process can be used to informs the recommendations (K18, K19, S3, S16)

•Can you explain how you assessed the strengths and weaknesses of different campaign management approaches?

•How did you use campaign data to refine your recommendations for future campaigns?

•What tools or software did you use to monitor and evaluate campaign performance?

•Can you provide an example of a campaign where your analysis led to an improvement in performance?

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Justifies the communication methods used to present their findings and why others were not suitable (K14). Evaluates the suitability of different copywriting techniques for different marketing communications, making valid and evidence based recommendation (S5).

•How did you decide which communication methods to use for presenting your findings?

•Can you justify why you did not use certain other communication methods?

•How did you adapt your communication style to different audiences within your organisation?

•What feedback did you receive on your presentation, and how did you incorporate it into future communications?

•How did you evaluate the suitability of different copywriting techniques for your marketing communications?

•Can you provide an example of where you adapted your copywriting approach to better engage a specific audience?

•How did you ensure your recommendations on copywriting techniques were evidence-based?

•What role did A/B testing or customer feedback play in shaping your copywriting recommendations?

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Evaluates the benefits and limitations of the proposed project recommendations to their organisation (K2).

•What benefits and limitations did you identify when implementing your proposed project recommendations?

•How did you measure the impact of your recommendations, and what data supported your evaluation?

•If a key stakeholder disagreed with your recommendations, how did you handle their concerns and justify your approach?

•Can you provide an example of a limitation you faced and how you adapted your recommendations to address it?

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Q: How did you adapt your communication style to different audiences within your organisation?

A: I adapted my communication using different copywriting frameworks. I used the AIDA framework for management to present results, CTA for generating leads and storytelling for blogs