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https://docs.google.com/presentation/d/1CUEH1sW3J8HCNIVm0Y-puBI6asK56XEAqN_4wKLBF1I/edit?usp=sharing

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https://docs.google.com/spreadsheets/d/1BOfUL3i3Io8MGRilQ3nJ0bxGAHZ4JsjVesJndAoXLNY/edit?usp=sharing

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Research on what platforms the videos should go on
vox pop- TikTok video, Instagram reels, youtube shorts
(link to the main video on the vox pop)
main video youtube, Facebook

- mainly to evoke empathy with shocking factors and realistic conditions that most people are unaware of
- increase people's willingness to do by showing how they can really make a difference
- Use pictures to support the statement

FINAL VIDEO
- Animations
- Interviews with children and their parents
- Facebook, YouTube, Twitter

VOX POPS
- TikTok, Instagram stories

CAROUSELS
- Instagram

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Image of Ghanian toilets, provided by Elsie

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Image of Ghanian toilets, provided by Elsie

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Image of Ghanian toilets, provided by Elsie

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Image of Ghanian toilets, provided by Elsie

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Develop multi-purpose promotional content

Objective: develop visual material to support the promotion and awareness of the project across digital platforms

Client Meeting:

Each govt school in Ghana is provided with toilets, often 12 cubicles - Elsie states she hasn't ever come across one that works

Thus, open defecation becomes an issue > diseases

Current work has included rehabilitating these current structures so they work

Set up a ‘wash program’ with 3 schools, each of about 500 children

Says her website vitally needs updating

Fan of TikTok

Initial idea
We thought about looking into period poverty, lack of toilets etc. and the impacts this is having on young people, particularly young girls, in Ghana
We will have 2 main pieces of content:
1- Vox pop
2- video interview with 3-5 children and their parents

Topic 2 - Toilets for every child/school! The importance of having working toilets to promote health in new developing countries, especially in schools. A campaign on equality. Every child in the world deserve to access those services

We decided on this topic for many reasons. One of the reason is due to the fact of the volunteering experience in the same field. Despite the fact that the previous experience was based in Tanzania, the underlining principles and goals still applied as they do for the topic we have chosen.

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Elsie Owusu - British Ghanian architect

Previous work has included redesigns of Green Park Tube Station, the interiors of the Supreme Court, and public transport systems across Lagos, Nigeria, and Ghana

Principal of architecture firm EOA

Founding chair of the Society of Black Architects

Director of ArchQuestra

JustGhana

Aims to boost eduction in STEM, creative, and cultural industries for children and young people in Ghana

Conversely, creating opportunities for UK practitioners and students in arts, architecture, healthcare, and engineering to collaborate with Ghanian communities

“Students are invited to devise video content for promotional collateral and social media content to support this initiative.”

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Fill in the project plan template each week
Delegate times to meet each week
Create 3 slides for a proposal to show the client

Research Tasks: EVERYONE
- research more about the context
- research on consent forms
- research which platform this will go on
- research on how to connect emotions
- research visual mood boards

Logistics/Practical Tasks: CHARLOTTE HULL
- communicate with schools regarding the proposal
- create a questionnaire on what each child will say in progress
- Informative Sheet: and consent form

Mini Tasks:
- brainstorm plan B just in case
- create a storyboard explaining to video process
- plan how to link the idea to the client's brand
- finalise what the point
- re-watch the client's video and make notes

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https://www.youtube.com/c/UNICEF

- Similar charities include UNICEF
- TV ads/social campaigns all have quite a serious tone, simple visuals, and a serious VoiceOver - occasionally from public figures

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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world fo…

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A video of the journey building the toilets: 

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A video of the journey building the toilets: 

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Example of a project similar to the topic we are choosing for this live project:

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Example of a project similar to the topic we are choosing for this live project:

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I volunteered with a charity called Raleigh International in the summer of 2019 where I went to Tanzania for 2 months and worked in 2 villages with loads of other volunteers from all over the world.

The first village is where I worked on a project regarding the build of new school toilets for a primary school whilst teaching the kids about climate change, sustainability as well as hygiene and sanitation. The second village I worked on was focused on deforestation. We planted thousands of new trees within an area of the village whilst teaching the same things from the first village.