# data[].attributes.body
Small business marketing is the action of getting goods and services in front of potential customers through different marketing strategies. The end goal of small business marketing is to enhance market share and generate business revenues along with the development of a recognized and reputed business image. The company usually markets the products over the Company website and offline mediums including printed media. Both marketing strategies help the company in reaching a local audience base and maintain business sales and revenues. However, the company needs to enhance and improve its marketing strategy to reach a wider audience base as well as to understand their needs related to the products and services. The current marketing strategies of the company are not much effective and its affected  the popularity and progress of Davison Canners Ltd in the UK marketplace (Rezvani and Fathollahzadeh, 2020). At present, the company is limited in the UK region and presence in the international market. The company is planning to promote its goods and services with new tools and techniques and achievement of the motive will boost the market presence of the company in the local as well as international marketplace

# data[].attributes.body
Davison Canners Ltd is a private limited company, Alan Davison is the owner of the business and most of the decisions related to the business were taken by him. There are various gaps and growth potential identified associated with the business ownership criteria. Independence and work flexibility are some major benefits of business ownership to Davison Canners Ltd. All the profit,  and success are owned by the company and the company has the power to work flexible.

# data[].attributes.body
Most of the decisions related to the business operations, team hiring, and organizational related practices were taken by the Owner of the business that reflects both positive as well as negative situations. Davison Canners Ltd works with around 17 employees and to achieve the business motive, it is essential for the individuals to work as a team.  Effective leadership and teamwork play a vital role in the achievement of goals in an appropriate manner. Consideration of the leadership style results in high employee engagement and maintaining of company culture along with encouragement to teamwork Slow decision-making and work complexity are some factors that affect business functioning. Also, it is not possible for the director to value or apply the ideas of every individual which sometimes results in demotivation among the workforce (Miao and Cao, 2019). Also, the democratic leadership style is not ideal for immediate or quick actions and thus affects the business functioning of Davison Canners Ltd. The business also needs to work on team building and teamwork factor.

# data[].attributes.body
Selling unique and quality products at affordable pricing is the growth strategy of the company that plays a major role maintaining customer satisfaction with the products and services.
A growth strategy is a set of activities and plans that contribute to a company expanding its market size than before. Continuous growth and progress are important for every business in order to achieve the specified goals and maintain a storing brand image (Hassel et al., 2020). Lack of branding is one of the key weaknesses of Davison Canners Ltd that somehow impacts the overall business growth and success.

Based on the overall analysis and examination, it is clear that the current strategies and practices maintain a strong positioning of Davison Canners Ltd in the UK marketplace but do not offer any growth opportunities. The company needs to work with new ideas, approaches and growth strategies to enhance brand value, recognition and presence in the local and global marketplace (Gotteland et al., 2020).