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It was started in 2004 at Harvard university and after that expanded to different universities after that it was available to general public in 2006 and have been developed into the vastest social media platform.

Key Features:

·         creating account

·         Making friends/sending Friend requests

·         sharing data/images/videos

·         messaging/chatting

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Mark Zuckerberg's 2004 Interview: See How Far He And Facebook Have Come

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How Facebook has changed the way we interact with each other

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Stay Connected with Friends and Family:

Facebook simply removed distance barriers across our friends and family, enabling us to stay in touch with our friends and family

marketing/Sale/Purchase opportunities:
it also helps us to sale/ purchase or advertise our products or business through its wide and large range of communities and groups. It targets the range of people with same interests

making your own environment:

Facebook enables peoples who like same categories can make their own community or join groups of same fields of interests

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Privacy concerns related to Facebook's data collection and sharing practices

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Fake news/rumors:

Its drawback is it don’t check any new or post if its valid or not it causes major misconception between people due to this issue although they are now working on how to overcome this issue but still there are many challenges.

Health issues due to increased screen time:
excessive use of social media can be dangerous for example it can cause anxiety and depression even increased screen time can make your vision weaker

Privacy of data:
Facebook users has gone through critical security threats because of its data breaches all its data was compromised

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Current trends in Facebook usage and growth

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Regular Changes:
Facebook is making more changes in the rules of government on rules like privacy of data, post controls like what is posted and its authenticity and fairness.

These new may affects the working of Facebook and how it works in the coming modern and more digital era

Tech enhancements:

Facebook needs to stay up to date according to the new and modern time standards and requirements like modern programming languages should be used it should be on latest technologies also it should support latest OS(Operating System) on which it will run.

Facebook should use AI based integrated models to it also move to VR and AR Virtual Reality and Augmented Reality respectively to stay up to date according to the latest market’s requirements based on what are the needs of the people and what are their demands  and what are their necessities.

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They are improving themselves day by day.

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Facebook CEO Mark Zuckerberg On Facebook Changes: 'The Future Is Private' | NBC News

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Introduction to Facebook:

Boyd, D. (2012). Participating in the always-on lifestyle. In M. Mandiberg (Ed.), The social media reader (pp. 71-76). NYU Press.

Papacharissi, Z. (2010). A networked self: Identity, community, and culture on social network sites. Routledge.

The Benefits of Facebook:

Ellison, N. B., Steinfield, C., & Lampe, C. (2011). Connection strategies: Social capital implications of Facebook-enabled communication practices. New Media & Society, 13(6), 873-892.

Lin, L. Y., Sidani, J. E., Shensa, A., Radovic, A., Miller, E., Colditz, J. B., ... & Primack, B. A. (2016). Association between social media use and depression among US young adults. Depression and anxiety, 33(4), 323-331.

The Downsides of Facebook:

Fuchs, C. (2017). Social media: A critical introduction. Sage.

Mihailidis, P., & Viotty, S. (2017). Spreadable spectacles and social media activism: The case of Idle No More. Information, Communication & Society, 20(3), 418-431.

The Future of Facebook:

Munson, S. A., & Resnick, P. (2010). Presenting diverse political opinions: How and how much. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 1457-1466.

Reichheld, F. F. (2006). The ultimate question: Driving good profits and true growth. Harvard Business Press.