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2010 Melissa Butler launched The Lip Bar.

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2010 Melissa Butler launched The Lip Bar.

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Melissa Butler was frustrated from the lack of diversity in the makeup industry. She wanted lipstick colors that would complement black women better than your standard lipstick.

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2012 Started producing lipsticks from her home.

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2012 Started producing lipsticks from her home.

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She began to produce and sell her lipsticks as a side hustle to her job as a Wall Street analyst.

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Melissa appeared on Shark Tank with her partner Rosco Spears. She was almost immediately turned down by the sharks.

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Two Women Get Called CockRoaches on Shark Tank

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2016 The Lip Bar is available online from Target.

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2016 The Lip Bar is available online from Target.

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Despite her unsuccessful Shark Tank appearance, Melissa was determined to get her product out there. In 2016, Target accepted her pitch and started selling her product online.

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2016 Amazon starts selling The Lip Bar products online.

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2016 Amazon starts selling The Lip Bar products online.

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Now her vibrant lipsticks are available online from Amazon and Target.

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In February of 2018, Target introduced The Lip Bar to the shelves. Her product is now available in hundred of Targets.

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July 2018 Unilever's New Voices Fund invests in The Lip Bar. 

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July 2018 Unilever's New Voices Fund invests in The Lip Bar. 

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Unilever's New Voices Fund is a company that invests in ventures owned or managed by women of color. They invested an undisclosed amount into the Lip Bar.