# data[].attributes.body
As we are operating as en E-Commerce store, (not brick and mortar), we need to ensure we have a strong branding strategy in place to increase awareness of our brand as we enter the market.

This will include, but not limited to:
- Maintaining a strong eye on competitors
- Maintaining a strong social presence across multiple social media platforms
- Optimising our website interface/UX through Shopify
- Ensuring our customer orders are posted promptly to them - Beholding a strong customer service team across our socials and on the backend of our website to answer customer enquiries through Zendesk (connects to Shopify to streamline the sale/customer comms process)
- Optimising eDM services through Mailchimp. This includes distributing new campaigns drops (e.g. seasonal lines), sale promotions and staying "relevant" during peak sale periods like Black Friday Sales, AfterPay Day, Mothers Day/Fathers Day
- Reaching out to influencers who can promote our products on Instagram and TikTok
- Potential to optimise Drop Shipping for international customers pending on our reach

# data[].attributes.body
We will manufacture cotton in a textile manufacturing factory.

We have opted for a cotton  range as opposed to wool, because sheep require grass/clover and emit CO2 via their digestive system. Plus, their pastures may sometimes be fertilised which further increases emissions.

During the manufacturing process we will implement logos across the entire range.

Not going off-shore will reduce global emissions.

# data[].attributes.body
The sleepwear range, including cotton pyjamas, socks, eye masks and pillow cases, will be distributed to our warehouse directly from the manufacturer.

The main stakeholders in the warehouse will be the dispatchers and operation managers. It will be their responsibility to coordinate the distribution of our range to customers via couriers.

The warehouse will be located in Brisbane to reduce costs.

# data[].attributes.body
Our cotton range will be grown in a regional Australian community to ensure we align with one of our key values "Australian Made".

Sourcing cotton from a regional Australian cotton farm will ensure we can exercise quality control and ethical practise.

The stakeholder we will be interacting with in this phase is the cotton farmer and distributor.