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4 to 8 weeks
Research and Design

3 to 6 weeks
Fabric Sourcing

1 week
Pattern Construction

1 week
Prototype

3 to 4 weeks
Sample Collection

1 to 2 weeks
Review and Finalise Collection

2 to 4 weeks
Raw Materials Order for Production

6 to 8 weeks
Production

2 to 4 weeks
Shipping to Warehouse

26th March 2023
Collection Launch

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https://pixabay.com/photos/pinwheel-wind-sky-colorful-1716620/

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6 Sets-

Add a detachable tail??

6 t-shirts
9 pairs of sleeves
6 Hoods

Panda
Unicorn
Cat
Rabbit
Duck
Elephant
Dinosaur

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For SS 2023-

16 to 20th September 2022
The collection will be displayed at London Fashion Week

26th March 2023
SS 23 collection will be launched on the website

9th April 2023
Easter Sunday

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Animals

Other themes-
Colours
Princess
Superheroes

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The USP of this product is its detachable elements. It allows the customer to mix and match different pieces to create unlimited looks without being too expensive.

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In 2006, TOMS founder Blake Mycoskie pioneered the One for One® model—giving away one pair of shoes for every pair sold, supporting larger health, education, and community development programs through strategic partnerships.

The inspiration for Toms came when Mycoskie was touring around Argentina in early 2006, following a day spent volunteering at a local non-profit organization in Buenos Aires. Working from a traditional Argentinean slip-on shoe, Mycoskie built a prototype and set an initial goal to donate shoes to 250 children by selling stock in small local boutiques and stores in Los Angeles.

A pioneer of social entrepreneurship, Mycoskie’s philanthropy and business model earned him the 2009 Award of Corporate Excellence by then US Secretary of State, Hillary Clinton.

A serial entrepreneur, Mycoskie established his first business in the mid '90s with EZ Laundry, a door-to-door campus laundry service for students, as a freshman at Southern Methodist University. Following his graduation, Mycoskie relocated to Nashville in 1999 where, inspired by the booming billboard industry, he set up his own outdoor media company, Mycoskie Media, securing prominent billboards around the city.

Actively engaged with NGOs and a frequent guest at global conferences on philanthropy, Mycoskie also plays a pivotal role in promoting social entrepreneurship start-ups. Along with providing one book for each purchased copy of his first book, Start Something That Matters, Mycoskie also offered 50 percent of royalties to provide grants for up-and-coming businesses, increasing the donation to 100 percent in 2012.

https://www.businessoffashion.com/community/people/blake-mycoskie

https://www.toms.com/uk/about-toms-emea.html

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A crop top with detachable elements such as a hood, sleeves and additional length.

The idea is to mix and match a set number of pieces to create multiple looks.

"Buy less but have more"

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Aim-

To validate the need for this product in the market

Questions-

How often do you buy new clothes for your child?
- Once a week
- Once a month
- Every 2 months
- Twice a year
- Once a year

What is the main reason behind buying new clothes for your child?
- Keeping up with current trends
- Replacing damaged items
- Because they have grown

What is the most important thing to you when buying clothes for your children?

How much do you typically spend on a hoodie?
(insert a scale)
5 to 30 pounds

How many basic hoodies and t-shirts does your child own on average?
(insert a scale)
5 to 50

Letting kids pick their own clothes is a task that promotes independence and enhances decision-making skills. Knowing this, would you encourage your child to pick out their own clothes?
- Yes
- No
- Maybe

Additionally, would you be interested in buying a product that makes the process more exciting for your child so that they engage in it?
- Yes
- No
- Maybe

Would you be willing to pay a 10 to 20% premium for the said product?
- Yes
- No
- Maybe

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Please keep uploading your work to the padlet page, i would like to see how you have progressed your project over the holidays. there is no evidence of the project proposal.

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https://www-wgsn-com.arts.idm.oclc.org/fashion/article/91666

69% of teenagers globally believe climate change is an emergency. This eco-anxious cohort of activists want brands to show they are interested in protecting their future by shifting to proactive environmental strategies, but they also follow trends and crave newness.

Leftover fabrics is a big thing

https://www-wgsn-com.arts.idm.oclc.org/fashion/article/89918

the urgent need for inclusive and regenerative change will drive demand for proactive products and business practices that actively improve the world

Embracing Frugality: long-lasting, reusable and circular products will gain importance as consumers look to save costs and reduce waste.

To appeal to this mindset, it will be imperative to develop products that can be made and used efficiently, and that enable self-sufficiency, aligning with your core consumers’ values and interests

https://www-wgsn-com.arts.idm.oclc.org/insight/article/90651#page3

affordability and accessibility to sustainable propositions will be fundamental for consumers.

https://www-wgsn-com.arts.idm.oclc.org/fashion/article/93290

Print studios are gearing up for a maximalist season with commercial florals and fresh approaches to update music with animals, surreal nautical themes and tropical desert patterns

Other links-

https://www-wgsn-com.arts.idm.oclc.org/fashion/article/91559#page2

Womenswear forecast

https://www-wgsn-com.arts.idm.oclc.org/fashion/article/92646

Sustainability and Innovation

https://www-wgsn-com.arts.idm.oclc.org/fashion/article/92857#page7

Kidswear Forecast Creative Reset

https://www-wgsn-com.arts.idm.oclc.org/fashion/article/91561

Kidswear Forecast Design Wise

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Make it kids wear?

Because children dirty and ruin their clothes more often and so instead of having to buy a whole new outfit, parents can get the separate elements to replace only the damaged part.

It will make it more fun for the kids to be able to pick and choose what they want to wear.
Like a game

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Strengths-
I have innovative ideas for new products or services that don't already exist in the industry
I have completed certified courses on Adobe softwares (Illustrator, Photoshop and Indesign)
I pay attention to detail
I am fluent in the English language
I have good communication skills

Weaknesses-
I procrastinate
I get overwhelmed easily
I have low self-confidence
I am not disciplined
I am not good at conducting research to support my ideas

Opportunities-
I give importance to sustainable practices and they are the future
I want to make a difference in the world
I do not shy away from challenges
I am a curious person

Threats-
I lack motivation at times
I don't know a lot of people who are already working in the industry
I need to keep up with current trends and know what is going on in the industry
There are new softwares that are now being used that I don't know how to operate on

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Aims-
Stay up-to-date with my coursework

Improve my mental health

Improve my drawing skills

Learn more about the Industry

Learn Italian

Objective-

I will finish every SDS within 2 days of it being assigned and dedicate at least 2 hours to my course work till the submission.

I will meditate every day starting with 5 minutes and gradually increase it to 20 minutes over the next month.

I will make at least 1 CAD drawing everyday for the next month.

I will dedicate half an hour every day to research and read about the current trends and new ideas coming up in the fashion industry for the next month.

I will dedicate 15 minutes everyday to practice and improve my Italian using Duolingo till I leave for my undergraduate studies.

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good primary research questions emerging.
good secondary research into the market place and from good sources
some good emerging thought about the business idea and connection to the products
please update project proposal if you wish to receive more feedback.
PPD can be uploaded to the blog, please make sure you are adding sufficient reflection based on the key words and questions provided. the post here feels more descriptive about what you did in class and focuses less on what your skills and abilities in it were.

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This Ukraine-based brand calls itself a “clothing constructor”. They aim to end over consumption by allowing its customers to create new clothes by zipping different elements. They have a wide option of elements including “sleeves, pockets, hoods, skirts and pants.” However, their products are not doing too well. Their website is very basic and does not look to appealing and thus not help acquire new customers online. Additionally, I believe that they are ahead of their time because the concept of deconstructive clothing is not quite widely accepted yet and if they were trying to penetrate the marketspace, their prices should have been more budget friendly rather than being on the expensive side because when people spend so much money on something they want unique items rather than having to only be able to replace certain elements on the same garment.

Website Link- https://ncyzip.com/en-gb/collections/ready-looks

ZipIt has taken a different approach with this concept and created a collection for children rather than adults because then we can market it as a “game” that helps develop decision making skills in a child. Apart from this, the prices will not be on the expensive side because this is a new concept and people need to be persuaded to try it out. The entire branding will be fun and colourful creating a dynamic and bold brand image which will then be associated with the entire process of creating different looks.

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Boden is a brand that has similar aesthetics in their kids wear section as of the proposed product. Their hoodies have fun prints in vibrant colours suitable for children. The average retail price for a cotton zip up hoodie is about 30 pounds which is a competitive price for a unique hoodie. Their website is very attractive and gives a good feel of what the brand is all about. They have a number of sustainable initiatives such as sourcing organic cotton and recycled polyester, and supporting charities working to make the world a better place. They are also open about their supply chain and provide information about their factories showing that their workers are employed in an ethical manner.

Website link- https://www.boden.co.uk/en-gb/fun-zip-up-hoodie-college-navy-shark/sty-b1817-nav?cat=C1_S14_G297

This brand comes the closest to being an aspirational brand for ZipIt.

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Hoodie

Brands-
H and M
M and S
Ralph Lauren Polo
GAP

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Segment-
Adults shopping for children between the age of 4 to 12 years who want to buy sustainable products from an ethical brand. They want to create a positive impact on the world through their purchase. They want to promote independence in the child and encourage them to pick their own clothes. They know how to have fun and like bold clothes that are a little quirky, reflecting the child's personality. Starting with the United Kingdom and then expanding to other regions such as America and Canada.

Target-
The market is large enough in the UK itself with over 6 million children between the age of 4 to 12 years out of which about 3 million children belong to families that have sufficient funds to purchase the product and become repeating customers. People with children tend to discuss their choices with other individuals who have children, because of which word of mouth would be an efficient way to acquire customers.

Population-
The brand's position is mostly functional as it deals with the problem of unsustainability in the fashion industry. However, it has the opportunity to become symbolic in a few years after its launch with the help of appropriate marketing.

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Research
Concept
Product Development
Sourcing
Manufacturing
Shipping
Warehousing
Distribution
Retail
Carrier Bag

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Fabric- Cotton, conventional and organic

https://www.commonobjective.co/article/3-free-tools-to-help-you-source-sustainable-cotton

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Creating a fun and sustainable future for children around the world

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Aims-

To promote sustainable practices on the manufacturing end

To promote sustainable practices on the consumer end

To educate people about the need for sustainability

To have a positive impact on the community

To grow exponentially and become a well known brand

Objectives-

Use only sustainable fabrics in the production of the product and become carbon neutral over the span of 3 years.

Attach a care label to every product that goes beyond washing and talks about the life cycle of a garment telling the customer about how to prolong the use of the product and appropriate disposal options.

Reach 50k followers on Instagram within a year from the launch by posting content every day educating the masses about the need for sustainability.

Follow the TOMS one for one model and give away a t-shirt to an underprivileged child in India for every set sold for a year from the launch.

Sell enough products to be able to break even within 2 years of launch.

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Strengths-
The product is unique and does not already exist in the market.

The use of sustainable materials and practices align with the direction the fashion industry is headed towards.

The brand has a proven developmental benefit associated with its products.

The brand can easily build an interactive social media presence and create a community of its own.

Weaknesses-
Trying to compete with the existing market prices will make it difficult to have large margins on the products.

The brand will only offer products within UK to start with.

There are no retail stores that could potentially attract foot traffic.

Opportunities-
The USP of the product can be applied to womenswear and menswear to expand the customer population.

The brand can offer customized products to create an even more interactive experience for the children.

The brand could potentially expand to other countries such as USA once the concept is widely accepted.

The brand can open retail stores and create a space where people feel comfortable shopping with children.

Threats-
Competitors can easily copy the product.

It might be difficult to convince the masses to adopt the concept of reusing clothing to create a different look.

Customers might find the process of zipping pieces together tedious.

Making claims about developmental benefits opens the brand up to potential lawsuits.

The concept could potentially go viral but also become a thing of the past just as quickly.

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- Take drawings that children make and print or embroider them onto the sleeves or t-shirt and create personalised clothing.

- Create a build your own kind of section where they can choose the colour or print (from available options) of the different pieces.

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Shorts that zip into pants on the bottom and overalls on the top

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The fashion industry has interested me from a young age. I have always looked at it for its glamor, but as I grew up I learnt about its unsustainable practices. My curiosity led me to conduct research into understanding how the fashion industry has become the second most polluting industry in the world. There are a number of problems with the way things are currently done- the manufacturing process uses too much resources and people buy too many clothes only to wear them once. Not only this, but improper care and washing techniques also adds microfibers to the water. The waste from these sectors ends up polluting the environment which makes the process unsustainable.

The product that I am proposing, deals with how people treat their clothes and their shopping habits while also minimizing wastage in the manufacturing process. The aim is to reduce the amount of textile waste that reaches the landfills. It is a t-shirt for kids with some detachable elements such as sleeves and a hood. Kids tend to dirty and damage their clothes quite frequently. This product will allow mothers to replace the damaged parts rather than having to discard the entire outfit. Additionally, the sleeves and hood will be made separately and since they require less fabric, the fabric left over after cutting out the t-shirt can be used. Both these things will reduce the amount of textile waste that reaches landfills.

A survey will be conducted in order to understand how parents, relatives or friends shop for children, what are the things that they look for in a garment before making a purchase. Looking at secondary sources will validated the need for this product. People are becoming more and more aware about environmental conditions and demanding brands for more sustainable options. Consumers are looking for budget friendly options that are long lasting and reduce waste. Additionally, it has been seen that letting children pick their own clothes strengthens decision making and promotes independence. The product itself will create an engaging activity for kids and make dressing up more enjoyable because they will get to pick out and create fun and quirky looks for themselves.

My future goal is to take my sustainable ideas and create them into a brand, something that does more good than harm, if at all, for the environment without asking its customers to compromise on quality or choice. In order to be able to do this, I believe I need to have a complete understanding of how a brand operates. Which is why I want to do a course that covers all aspects of fashion business and gives me sufficient knowledge to be able to run my own brand. This project will allow me to start developing my idea further and consider different aspects that are required before it can turn into a functioning business. It will help me identify my strengths and weaknesses so that I can work on them and better myself for the future.

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Where should I include the marketing mix? For my own brand (do not have a lot of information) or for competitors?

Product lifecycle timeline (Garment Production Dates)

Can I create a website landing page mock-up instead of VM store display ??

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can you open up the comments section of your padlet page so i can leave feedback under each post... its much more logical and easier for you to follow.
Great work to see preparation in advance for your tutorial.

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marketing mix for your own brand can be included where it feels logical in the layout and flow of your project.
We can discuss garment production dates if you are unsure during the tutorial
Yes creating a website landing page is fine if appropriate to the business outline.

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all good ideas

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good could you show the cycle for the alternative season? perhaps add in a different colour?

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i am excited to see your product development. your business idea is really starting to take shape - well done

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there are lots of good thoughts and connections appearing in your project.  The range appears commercial and  the marketing activities appropriate.
Keep up the good work.. i am excited to read the final version

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ZipIt

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https://www.istockphoto.com/photos/kid-in-dinosaur-costume

https://www.istockphoto.com/photos/baby-in-animal-costume

https://www.123rf.com/photo_69099966_set-of-drawing-doodle-of-cute-animal-in-black-line-on-a-white-background.html

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https://catastic.pet/product/clothing/hoodies/cute-cat-hoodie-with-ears/

https://dublin-toy-emporium.shoplightspeed.com/blue-elephant-3d-hoodie-2t.html

https://www.livemaster.com/item/36036350-sweater-jackets-sweaters-pony-unicorn-white-hoodie-for-girls-

https://www.etsy.com/au/listing/862920114/panda-hoodie-for-kids-bear-hooded-jacket

https://www.emmiol.com/dinosaur-color-block-long-sleeve-product33542.html?currency=GBP&gclid=CjwKCAjw7IeUBhBbEiwADhiEMXKrhgQSbnHfoV-9Bq-ZSSediNKusAWMXcKvoBUuZeALJWwCgR7BahoC4jAQAvD_BwE

https://kirakiraworld.com/products/kawaii-yellow-duck-hooded-sweatshirt

Boden-
https://www.boden.co.uk/en-gb/towelling-zip-through-hoodie-college-navy-stripe/sty-b1809-stp

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The colours have been chosen to show that it is for both boys and girls

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https://www.childrensalon.com/designer/stella-mccartney-kids/coats-jackets

https://www.istockphoto.com/video/childrens-colorful-drawings-on-refrigerator-door-in-family-house-kitchen-gm993673500-269149475

https://in.pinterest.com/pin/117023290290435463/

https://in.pinterest.com/pin/117023290290269384/

https://www.onesiebuy.com/toddler-unicorn-onesie-costume-for-baby.html

https://brunetteonamission.com/lifestyle/kids-family-photoshoot-ideas-tips/

https://www.shutterstock.com/image-vector/vector-logo-design-template-emblem-simple-1517817236

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If they love exploring the great outdoors, they’re sure to love Stella! Layer them up in our Stella McCartney Kids coats and let them enjoy Mother Nature come rain, snow or shine! Shop colourful raincoats and cosy fleece jackets made from recycled materials alongside a choice of outerwear designs for every season.

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Stella Mccartney Kids Coats and Jackets - Shop Stella Mccartney Kids | Childrensalon

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Discover our stylish collection of Stella Mccartney Kids Coats. Choose from an array of windbreakers, ski jackets, denim coats and more. Explore the collection.

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NCY Zip-
https://ncyzip.com/en-gb/products/jkt-cnstr-1021

Boden-
https://www.boden.co.uk/en-gb/printed-sweatshirt-multi-bonkers-jungle/sty-b1791-col?cat=C1_S14_G297

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https://www.boden.co.uk/en-gb/boys-clothing