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By March 31, 2002, Sega had five consecutive fiscal years of net losses.To help with Sega's debt, CSK founder Isao Okawa, before his death in 2001, gave the company a $692 million private donation, and talked to Microsoft about a sale or merger with their Xbox division, but those talks failed

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In 1982, Sega's revenues would surpass $214 million, and they introduced the industry's first three-dimensional game, SubRoc 3D.

In 2007, Sega and Nintendo teamed up using Sega's acquired Olympic Games license, to create the Mario and Sonic at the Olympic Games series, which has sold over 20 million in total. In the console and handheld business, Sega of Japan found success with the Yakuza and Hatsune Miku: Project DIVA series of games.

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RELATIONSHIPS WITH INVESTORS, SHAREHOLDERS OR OTHER STAKEHOLDERS

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RELATIONSHIPS WITH INVESTORS, SHAREHOLDERS OR OTHER STAKEHOLDERS

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In December 1994, Sega Channel, a subscription gaming service delivered by local cable companies affiliated with Time Warner Cable, was launched in the United States, through which subscribers received a special cartridge adapter that connected to the cable connection. At its peak, the Sega Channel had approximately 250,000 subscribers.

Next, Since the early 2000s Sega Toys has become a mostly separate entity from Sega with its own management structure and goals, with some occasional collaboration between the two; Sega and Sega Toys produce the UFO Catcher prize games jointly, where Sega manufactures the arcade equipment, while Sega Toys produces the prizes.

During mid-2004, Sammy bought a controlling share in Sega Corporation at a cost of $1.1 billion, creating the new company Sega Sammy Holdings, an entertainment conglomerate. Since then, Sega and Sammy became subsidiaries of the aforementioned holding company, with both companies operating independently, while the executive departments merged.

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Arcade games

Car Hunt (1980)

Deep Scan (1979)

Heavyweight Champ (1976)

Video Games
- Yakuza

-Sonic the Hedgehog

The House of The Dead

Mobile Games

Galaxy Patrol (2003)

Crazy Taxi (2012 )

Pocket Kingdom (2003)

Services Offered

In 2015, Sega, together with advertising agency Hakuhodo, established Stories LLC, in which they are tasked in creating various television shows and films based on forty video games by Sega

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COMPANY HISTORY AND CURRENT OPERATIONS

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COMPANY HISTORY AND CURRENT OPERATIONS

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In 1940, American businessmen Martin Bromley, Irving Bromberg, and James Humpert formed a company called Standard Games in Honolulu, Hawaii, to provide coin-operated amusement machines; mostly slot machines to military bases located which they saw as a potential market since due to the onset of World War II, the number of men stationed at the military bases had increased and they would have needed something to pass their spare time. In 1951, when the government of United States started outlawing slot machines, the company moved its base to Tokyo, Japan. There the company provided coin-operated slot machines to U.S. bases in Japan and changed its name again to Service Games of Japan in 1952. By 1965, Sega began the transition from importer to manufacturer, with the release of the Rosen designed submarine simulator game, Periscope. In 1969, Rosen sold Sega to American conglomerate Gulf and Western Industries, although he remained as CEO following the sale. In 1972, Gulf and Western made Sega Enterprises a subsidiary, taking the company's stock public. Sega prospered heavily from the arcade gaming boom of the late 1970s, with revenues climbing to over US$100 million by 1979.

Current Operations -

In the 2010s, Sega established operational firms for each of their businesses, in order to streamline operations.In 2012, Sega Entertainment was established for Sega's amusement facility business. Then, Sega established Sega Networks for its mobile games; and although separate at first, it merged with Sega Corporation in 2015. Sega Games was structured as a "Consumer Online Company" promoting cross-play between multiple devices, while Sega Networks focuses on developing games for mobile devices.,In 2015, Sega Interactive was established for the arcade game business.These new divisions would replace the former Sega Corporation, and the new Sega Holdings would consolidate all entertainment companies from the Sega Sammy group, which became effective April 1, 2015

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FOUNDERS / LEADERS- American businessmen Martin Bromley, Irving Bromberg, and James Humpert formed a company called Standard Games in Honolulu, Hawaii,while David Rosen is chief executive of the Sega Enterprises in 1965 ( bases in Japan ).

Key Personnel -

Haruki Satomi (President and CEO)

John Cheng (COO, Sega of America)

Jürgen Post
(COO, Sega Europe)

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GOAL-fuse resources and vision, and look to a future where the possibilities are truly endless. From location based amusement machines and consumer video game products to media content, network products, toys, merchandise and entertainment facilities.
MISSION-is to be as a comprehensive entertainment company to steadily nurture each and every one of these possibilities by combining the management resources of the Group.