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We made sure to stay in quite hip and edgy locations e.g. Shoreditch to fit the genre. The audience will be able to link the artist to the locations as we repeated them as the main base tracks, this allows them to make connections between the location and artist.

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I got my inspiration of synergy from musical geniuses. I like how Paloma Faith's website has a large photo of her which I incorporated in my website, however I changed the layout from being one large image to multiple images on a collage as I wanted Layla to have her own unique website. I was immediately drawn to Iggy Azalea's album cover as she is the main central focus and the colours are bright and eye-catching to help make her stand out in comparison to other artists. I used this technique for the back of my CD cover as I wanted an eccentric, unique image to link to Layla's quirky personality.

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In my opinion my main and ancillary texts are very successful as it is easily recognisable for the audience; the colours and our the henna tattoo stand out and make it easy for the audience to recognise them as linked products. This allows my artist to become more known as she is drawn to a particular style. They would be attracted to them because it is young and hip and our target audience is the teenage female youth.

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To ensure there was synergy between my products, I used a pink background so that there could be a distinguished link between music video with my front and back cover, along with my CD cover. The colour pink was used as an effect in one of our scenes for the final music video which I continued through to my digipak. I used white, simple caps lock font throughout all my products so that the image could be the central focus.

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I also used synergy in the CD cover as I stuck to light, feminine pink tones which is also reflected in the front cover. This suits the genre as Layla is seen to be quite a young, modern pop artist, in which she is targeted at the female teenage youth, and these colours are representative of that.

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The henna tattoo on her eye was our main focus of synergy and I included it in my music video, so that the CD cover would be recognisable in regards to the music video. This creates a brand image for Layla as the henna tattoo becomes her signature look and she will be recognised for it wherever she is. This is effective because the audience will become familiar with this and immediately link the henna tattoo to Layla as an artist.

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In our blog about synergy, we chose to use a henna tattoo on Layla's eye to create a clear visual link for her as an artist and distinguish her from other artists' in the spotlight. It is a large symbol to feature on her face which is very eye-catching, as there are many close-ups in our video therefore it will be shown explicitly throughout.