# data[].attributes.body
Taylor Swift Digipak

# data[].attributes.body
E.g. of Miley Cyrus advertising in her music video

# data[].attributes.body
Taylor Swift's music video 'Love Story'

# data[].attributes.body
We learnt narrative terminology such as

- Linear

- Non-Linear

- Singular

- Circular

- Closed

These gave us more understanding of the different narratives.

>We also learnt about the history of music videos including how MTV impacted the way they were shown and how they developed over time, meaning we could see where modern artists gathered their inspiration from.

>We researched Music posters from different genres to learn the conventions and how music is publicised.

>We researched the purpose of music videos and we discovered that they release their music video to gain publicity. It also showcases the artists other talents such as acting or dancing. The videos also give visual aid to the lyrics and meaning of the song.

>Looking at the conventions of music videos we saw how they were divided into three different sections. These were: camera work, mise-en-scene and editing.

>We learnt about the styles of music videos these included Andrew Goodwin's theory and also performance, narrative and concept.

>We learnt about intertextuality. This is where one media text references another. For example Taylor Swift's music video 'Love Story' this references to Romeo and Juliet with costume and setting.

>We also analysed a Digipak from an artist or band to give us a more thorough understanding of the conventions of magazine adverts.

# data[].attributes.body
To begin with we learnt about Todorov, Andrew Goodwin and Laura Mulvey. Theses theories helped us have a deeper understand of the conventions of music videos. For example, Laura Mulvey's theory 'The Male Gaze' where women are gazed upon from a males perspective. Also Andrew Goodwin's theory where music videos are dividing into two different categories, one being 'Illustration' where the visuals follow the lyrics of the song. Another one being 'Amplification' this is where a concept of the lyrics is enhanced and the video follows this. The last one is 'Disjuncture' this is where the music video has no relevance to the lyrics of the song. Todorov's theory is about the narrative in a music video and how there is a disruption and how it is restored.