# data[].attributes.body
highlighting what you're saving - red sale

# data[].attributes.body
You get the month free to try the service

# data[].attributes.body
Builds trust between customer and company

# data[].attributes.body
consistency

# data[].attributes.body
The publisher -

"Our vibrant properties, built upon 20+ years of data and expert-written content, are among the biggest, fastest-growing and most trusted brands on the internet"

Dotdash brands help people find answers, solve problems, and get inspired.

# data[].attributes.body
the TikTok trend - social proof

# data[].attributes.body
people will naturally follow action of the majority

# data[].attributes.headline
Lucy & Yak - "join the comfort movement"

# data[].attributes.subject
Lucy & Yak - "join the comfort movement"

# data[].attributes.body
sense of being pat of something - social proof & reciprocity

# data[].attributes.body
"The people also buy" stuff

# data[].attributes.body
People are focusing on what's popular with other people, sense of social proof.

# data[].attributes.body
Polish example - the people have to find out if it's actually the best book store

# data[].attributes.headline
word of mouth - super important... having a good social media page w good following will boost likelihood of sales

# data[].attributes.subject
word of mouth - super important... having a good social media page w good following will boost likelihood of sales

# data[].attributes.body
"If you love it, buy it. Before it's gone!
_ Sense of urgency - scarcity

# data[].attributes.body
when you have item on your wish list you could see they message - "only few left"

# data[].attributes.body
Posting ads on Instagram of summer clothes since Boris' announcement

# data[].attributes.body
predict and persuade consumers to but our product