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Purpose: To show people that Ikea is about putting your own furniture and things like that together, and to use humor to draw you in.

Audience: People looking to buy furniture for wherever they need it and for people who are willing to put it together themselves

Context: Ikea is a large warehouse store that sells furniture and is known for it's big size along with take home and put together business idea.

Typography: Re-making logo to be funny and catch attention, Bold yellow text

Claim: When shopping at Ikea you get to assemble your furniture for yourself so you can add some personality to it knowing you did it

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Purpose: To persuade the audience that Viceroy cigarettes are good for your teeth and you should smoke these cigarettes instead.
Audience: People that smoke cigarettes, consumers
Context: This is an ad from 1950s- when many people smoked.  This dentist suggested this specific brand of cigarette to keep from your teeth yellowing.
Typography: Using big, bold letters and a quote from a friendly looking dentist
Visual Claim: The dentist claims this cigarette is better for your teeth, and that the cigarette filters the smoke from hitting your teeth.

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Purpose: to promote this product to make your house clean and shiny with just a sponge.
Context: Mr. clean is supposed to cleam surfaces with a sponge, easily
Audience: person who owns a household or someone that cleans
Visual claim/Persuasion:
Typography: bold red letters that stand out
Claim/Persuasion: shows how shiny it could make something with with the reflection on their faces

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Purpose: To promote Covergirl's newest beauty products during the holiday season.
Audience: Individuals who wear makeup.
Context: Covergirl released a new set of limited edition cosmetics for buyers to use.
Typography: Covergirl's classic logo is in bold letters, while the description of the product is in cursive. Gives an elegant touch to the ad.
Visual Claim: Their products are perfect for Christmas presents and to use during the holiday season.

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Purpose:To promote the new line of cars and colors to the market. The advert shows all three specs in a row. They are trying to put an emphasis on the differences between the three best trim models.
Context: The M brand is supposed to bring more buyers into the bmw brand. They use the M devision to show their best work.

Audience: The audience for this advertisement has to be any car buyers from this era. The majority of the buyers were probably on the wealthy.

Typogaphy: Three words in a row for a fast, drawing hook.

Visual Claim: The visual aspect to this ad is appealing to car enthusiasts. They are able to get a good depiction of the true size comparison between the three different models.

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Purpose: To sell Revlon Lipstick
Audience: Women
Context: This ad released during WWII, so likely they were trying to show off that they still had pigments and were appealing to working women
Typography: Bright red color to attract eyes, fancy font for the company name to show elegance
Claim: Women who are smart use revlon

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Purpose: Promotes Hershey's chocolate bars and their cocoa.
Context: Hershey's has one of the largest chocolate factories.
Audience: Children
Typography: Shows an image of kids gorging themselves in the chocolate covered cake.
Claim/Persuasion: They have the world's largest chocolate factories.

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Purpose: to represent the diversity and universal love for McDonalds products. All in an effort to attract the widest customer base as possible.
Context: The acceptance of diversity especially in this day and age, is a very important thing to many people. Whenever companies embrace diversity, it leads directly to a higher customer basis.
Audience: Americans of all kinds
Typography: It's a great ad because it is able to say so much without there even being a single word in the ad. Because of the colors though, you can tell it's a McDonalds ad without them even having to put their name on it.
Visual Claim/Persuasion: It has vibrant colors that are synonymous with McDonalds and therefore may make you hungry, especially with the addition of the two hands reaching for french fries

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Purpose: persuade the audience to buy the shoe
Context: Nike is an athletic company that makes many expensive, and popular shoes and other athletic gear. Owned and worn by celebrities.
Audience: Consumers in malls, and athletic or shoe stores.
Typography: Uses big appealing letters
Claim: If you buy/wear these shoes you will be the man, because the "the sneakers will make you the man."

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Purpose: to promote the act of getting braces through Smile at the World orthodontics.
Audience: people who need or want braces, or know someone who does
Context: Smile at the World orthodontics is using COVID-19 as a reason to get braces. Masks cover up the braces, and some people believe braces are not very visually appealing.
Typography: Very large blue bubble letters, easy to see on a large billboard.
Visual claim: there is an image of a girl with braces, and she looks happy. There is a mask on her face, because she is following COVID-19 protocol and nobody can see her braces, which is also the explanation of this ad.

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purpose: is to promote that shell gas is good for your car.
context: shell is good for your car and it wants shells gas
audience: younger audience of drivers
typography: in bold yellow text and a large logo on the poster
Visual claim/persuasion: the car is very happy to see the shell logo

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Purpose: Tempting the audience to have Doritos next time they watch a movie.
Audience: Movie watchers
Context: Doritos is a good snack for movies. It is using a movie and replacing it with a chip because movies are better with snacks.
Typography: Iconic Dorito chip instead of a shark. The blue background makes it look like the Cool Ranch Doritos. The slogan makes it tempting to have one.
Claim: Buy Doritos next time you want a snack or are going to watch a movie.

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Purpose: Promote the safety and technology of this "new" razor. The company is trying to show through ironic humor that the blade is this safe.

Audience: Those who need to shave, parents who want to be able to teach their kids to shave, people who are looking for a newer and safer razor.

Context: Razors are very dangerous and sharp blades that are used quite often and could be very dangerous, but with this new kind, the danger is no more.

Typography: Big letters to show off the company name

Claim/Persuasion: This new kind of razor is so safe and easy to use that even young kids can use it. It uses a picture of a child to ironically bring their claim to light.

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Appeals by stating it is the Playoffs
Audience- Adults who like sports
Christmas colors and bold letters to grab the attention
Claim: Use draftings and make money watching sports.

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Purpose: To promote how good their fries are and how you will eat your order.
Audience: anyone in need of good food.
Context: Mcdonald's fries are tasty and will satisfy any hunger you previously had.
Typography: clearly depicts the logo three times and shows off iconic red and yellow color scheme.
Claim Persuasion: to get consumers to go to McDonalds and quickly buy French fries.

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Purpose: Promote the product as safe to consume. That healthcare workers approve of this product to continue working and be efficient.
Audience: Working-class people. Adults
Context: Coca cola is a sugary drink. People have it for energy, in breaks. In their meals.
Typography: Red colored coca cola logo, capital letters in blue under the main logo.
Claim/Persuasion: Coca cola is  safe drink for any person/worker to be more efficient. If nurses, who are healthcare workers, trust it, its a safe drink.