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The social app YikYak, with complete user anonymity and its ability to be seen by anyone in a 1.5 mile radius created the perfect platform for school children to engage in widespread cyberbullying.

The situation worsened to the point that the FBI had to intervene and 130,000 school campuses had to be blocked from the app to prevent bullying.

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Raising awareness on why people bully rather than simply punishing bullies can promote a deeper understanding of the situation and deal with the matter at the core, on a less superficial level.

By understanding the negative affects that bullying has on both the victims and perpetrators we can create a more empathetic approach to dealing with cyber-bullying on all levels.

Mental health matters. Mental health is often regarded as a taboo and swept under the rug. By breaking the stereotypes surrounding what it is to be suicidal or mentally ill we can empower both bully's and victims to speak up about their issues and seek the help they need.

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What can we do about it?
With traditional bullying, research continues to show that the most effective strategies empower young people to be part of the solution.
The possible solutions for cyber bullying involves students being a key determinant in improving the school climate, by encouraging them to be part of the solution. It suggests that children should:

engage their empathy and, instead of jumping on the bandwagon of cyber bullying or remaining passive bystanders, they can intervene and support each other;

refuse to participate in the spreading of hateful messages, and stand up for the victims of cyber bullying by offering support and by reporting the harassment to someone;

learn of good security practises when using social media sites that can protect and manage their devices.

However...
The responsibility is often on parents to keep their children safe, but the increase of new social sites and changing technology can often make it difficult to effectively monitor what they see and do online.
These forms of solutions, where the child is recruited as the possible solution does not necessarily work; the underlying problems rooted in bullying need to be addressed before enlisting the same individuals to try and improve the situation.
There is a lack of emphasis on why bullies are prompted to bully initially, a consideration which, if addressed, could aid in the understanding and consequent

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More than 80% of teens regularly use cell phones; a common medium for cyber bullying

39% reported being the victim of cyber-bullying compared to 22% of teens who don't engage in social media activities;

55% of all teens that use social media have witnessed outright bullying online, with 12% saying cyber-bullying is a 'frequent' occurrence.

95% of teens that witnessed bullying on social media report that others, like them, have ignored the behaviour.

Only one out of every six parents of adolescents and teens are even aware of the scope and intensity of cyber bullying today.

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Anonymity - Cyberbullying allows bullies to avoid facing their victims, so it requires less courage and provides the illusion that bullies won’t get caught.
Ignorance of the consequences - The National Council on Crime Prevention reports that in a survey of teenagers, 81% said they believe others cyberbully because they think it’s funny. Because they don’t see their victims’ reactions in person, cyberbullies may not realise how much damage they are doing.
Social pressure - Some cyberbullies may think their behaviour is normal and socially acceptable, especially when friends egg them on.

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Cyber bullying is the targeting of one individual (tormenting, threatening, harassment, humiliation) by another individual through the use of interactive and digital technologies such as the internet/social media. With the widespread proliferation of social media and mobile phones, another platform has opened up with which bullies can target their victims: cyberspace. Cyberspace has opened up an entirely new scenario where the bullying is not limited to the confines of a school playground or other restricting spaces. Cyber bullying can happen 24/7, and can reach a child when he or she is alone; even at home which would otherwise be deemed a ‘safe space’. Cyber bullying's elusive nature subsequently makes identification, prevention and intervention more difficult than is the case with face-to-face bullying.

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Why Do People Cyberbully? (Continued..) 

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Why Do People Cyberbully? (Continued..) 

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According to research, bullying is concerned with either power or affiliation. Affiliation refers to wanting to establish good relationships with other perpetrators or people who 'respect' being mean to others. If power is the concern then it is a matter of wanting control over others. When it comes to gender, girls are more likely to be motivated to cyber-bully due to affiliation and boys for power.
-  Li, Qing, Donna Cross, and Peter K Smith in Cyberbullying In The Global Playground

Furthermore, according to psychologists bullies are often people who have been either abused or neglected themselves. This means they usually bully to feel control because they can't gain that in other aspects of their life. The power that comes with bullying may give perpetrators a feeling of respect that they haven't gained from either peers or family members.
- The Psychology of Bullying, theravive.com