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The poster is only able to show Oliver Tate's isolation through an image whereas the trailer those this as well as incorporating dialogue to formulate the storyline creating more of an insight fir the viewer.

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Editing is used to create an old film camera effect. Instead of cuts, slides are used to go between clips creating a 70s slide show effect. This vintage theme is carried out through the use of colouring which uses a blue undertone however letting brighter colours shine through giving it a classic independent artistic feel.

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The typewriting then bleeds into the next frame with states "introduce Protagonist" as though the main character is writing it himself almost creating a self awareness of his story being told. Throughout the trailer, slides are interjecting to break up the storyline giving a title to each individual event creating chapters giving it a book like narrative. This is also seen throughout the movie as the story progresses.

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We are instantly shown the opposite of drama trailer conventions when it says "Ben Stiller and The Weinstein Company proudly present the story of Oliver Tate..." as it doesn't outright say the movie title 'Submarine' but instead already creates Oliver Tate as a real person rather than a fictional character. A type writer sound can be heard as the letters appear on the screen. This sound then carries on when Oliver Tate is at home writing himself.

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The cinematography within the trailer creates lots of parallels in Oliver's life. We also begin to see connections between the poster and the trailer. Both the trailer and poster portray the main character as someone who is isolated and almost outcast in society. He is shown to be beneath people, not in the sense of intelligence or class but through his differences and need to find somewhere he belongs. He's represented beneath the surface of the mass of teens in his own submarine of individuality.

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A constant voice over is used throughout the trailer representing the thoughts of Oliver Tate. We are shown a unique style of dialogue when a conversation is carried out between two characters. Oliver's half of the conversation is his thoughts as though he is looking back on their encounter whereas the girl's are in the present and spoken aloud.