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SONO has at least three smoke shops. This relies on a little contextual info but, they’ve popped up in the past year or two.

Our conversation was about there is a real mishmash of buildings in SONO. A church, a bodega w beers at the door, an elderly home, a bong shop, money wiring,  shop, new shiny and expensive apartments, older more run down multi-family homes… Connecting back to the image - this is evidence of rapid change that has occurred. This is a realization we arrived at bc we benefitted from historical context from Tonia and Dave.

One of our questions beforehand was, we asked ourselves if we felt the trip was “walkable.” This leads to a discussion about how to define walkability (distance, access, comfort, safety)

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How do the local shops outside the mall differ from those within the mall What might this suggest about the differences in likely consumers of these establishments? 

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How do the local shops outside the mall differ from those within the mall What might this suggest about the differences in likely consumers of these establishments? 

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The local shops cater to the local neighborhood: the food, languages, etc. There are foods to buy that are certainly not available in the mall. The multiple signs advertising foods and meals are posted in Spanish and English also reflective of the culture of local residents.

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I noticed several restaurants that offered South and Central American cuisine that were not hole in the wall type. None were open so not sure if they are in business. I wonder if these appealed to customers who were from these regions. If so, perhaps these are an indication of changing affluence in those communities.

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This picture addresses our question: "What basic essential needs do the shops and stores in the neighborhood serve?" 

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Most businesses are locally/family owned (not many chains or corporate businesses)

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This was one of the only moments I saw of what SoNo might have looked like 200 years ago: the muddy banks for oystering (do oysters live in muddy banks?). I see this and understand why civilization was attracted to this particular spot.

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This picture captures the gentrification in progress...old multi-family homes next to new condos and in the far background, Sono Collection & new high-end lofts