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awareness, knowledge, behaviour

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- Media Team (Southend-on-sea council)
- Peabody
- people reinforcing the message through physical visits
- National Landlords Association

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- broad initial campaign
- targeted media campaigns
- bus stops based adverts
- vox pops, vid clips, interactive media
- use case studies of real examples and play these out with actors etc
- meme going
- a central webpage where all the information is held, measure people that access it and the access the other sites that they require

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- on social media platforms
- radio (jingle based outputs)
- supermarkets
- toilet doors

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- Citizens Advice much more digital, phone support vs. Peabody which is usually out and able to support people directly this way
- through local supermarkets (to achieve a community embedded approach)

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Target and re-target people who may be falling through the net using social media.

If they have engaged with the broad, initial advert, the platform can keep targeting them with different more refined messages.

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Landlords and tenants don't know what support exists

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don't know about the Peabody floating support

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when people do ask for help they can't respond very quickly

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data linkage from HSS and peabody

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If you want to influence behaviour then it has to be timely

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Increasing the traffic towards Housing Solutions

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media campaign

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measure the journey from media campaign awareness to the service access

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require the media team input to this matter

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promoting the existence of the floating support services, mainly peabody

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improve the landlords awareness of the service being offered by Peabody

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a coordinated approach with peabody, citizens advice and the client

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- design campaign
- get a baseline for engagment
- measure the after

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- experiment with the social media option
- test different messages to test for the different results

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a broad comparison between the engagement before and after the campaign is implemented

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consider if a digital first approach is exclusionary. Will limit it to people with internet and device access.

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- level of access to the support
- does increasing the promotion of the support increase the access to the service

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- what is the most relevant indicator of the engagement : awareness, views on the website, knowledge

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- unique hits on a website (with multiple pages based on different services)
- unique URLS that people can access
- a caveat on this is that it is difficult to get an accurate representation of service usage based on this. Could skew the data towards

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through the national landlord + SHAN = Southend homeless action network association + SEAL = Southe East alliance of landlords & tenants

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- calculate the costing based on the input with the media department

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further meeting between the team on (Friday 18th or Monday 21st September)

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Part of the council website, it would be its own webpage URL which would have all 3 organisations logos on the top and take away 'council' branding to try and make it more inclusive and informative - this would also help to raise awareness for private rentals who associate council services with council houses - might be something we would need to have approved by media though