# data[].attributes.body
Titay's is a well-known pastry shop,the maker of several home-baked pastry goodies in Cebu.

# data[].attributes.attachment_link.readable_text
The Titay's Story

The year was 1907.

People far and wide came to a northern town called Liloan to look for a nameless cookie that was baked by a young woman, Margarita Frasco or Titay to those who stopped by her store for a snack. A couple of biscuits for every bottle of soda. Soon, everyone wanted to have a taste of this divine treat. With flour, eggs, shortening, and her secret recipe, Titay made golden brown biscuits shaped like rosca (ringlets). And she baked dozens and dozens in her hudnohan (clay oven). Until one day, the provincial governor, hearing about the famous biscuit, dropped by in town. But when he asked about the name of the goodie, Titay was without words. It was then the governor had a novel idea. He wore a crunchy, ringlet-shaped cookie on his finger and said, "rosquillos."

Today, more than a century later, Titay's oven has never stopped producing quality homebaked goodies using artisan methods and with Lola Titay's well-guarded recipe. Their products now include torta, penato, ensaimada, pastries, and assorted breads. In 2007, Titay's marked its 100th anniversary. Rosquillos has become the common name for the cookie favorite for pasalubong and anytime treat. But it was Mama Titay who gave the world the first rosquillos.

Mama Azon

Corazon "Azon" Frasco knew that in every piece of rosquillos, was Mama Titay's promise of quality homebaked goodness. The wife of the next generation of Frascos who managed Titay's, Mama Azon brought rosquillos closer to the Cebuanos as she began distributing their products to supermarkets and malls. Soon, Titay's Rosquillos became the byword for Cebuano delicacy. Mama Azon made Mama Titay's heritage live on and become known worldwide.

Awards

Philippine Foundation, Inc. PERLAS AWARDS 1998 Valuable Entrepreneurship and Family Home Industry

Grand Chamber Century Awards 2000 Hall of Famer, Outstanding Institution for Pioneering and Sustaining Growth of Trade and Tourism in Cebu

National Shopper's Choice Annual Award 2005 No.1 Rosquillos in Metro Cebu

International Culinary Congress 2005 Margarita "Titay" Frasco as one of the Culinary ICONS of Cebu

Philippine Marketing Excellence Award 2005 Most Outstanding Rosquillos in Metro Cebu

# data[].attributes.attachment_link.description
The year was 1907. People far and wide came to a northern town called Liloan to look for a nameless cookie that was baked by a young woman, Margarita Frasco or Titay to those who stopped by her store for a snack. A couple of biscuits for every bottle of soda.

# data[].attributes.body
The business offers a vast selection of bread, biscuits, bread-like products, and many other pastry delights.

Rosquillos

Otap

Deleche

Sinudlan

Caycay

Piaya Ube

Pinasugbo

Polvoron

Hojaldres

Pan de Leche

Binangkal

Mamon

# data[].attributes.body
Titay's has four store locations, but the business is mostly focused on the northern part of the island, specifically the Municipality of Liloan.

# data[].attributes.body
People far and wide came to a northern town called Liloan to look for a nameless cookie that was baked by a young woman, Margarita Frasco or Titay. Soon, everyone wanted to have a taste of this divine treat. With flour, eggs, shortening, and her secret recipe, Titay made golden brown biscuits shaped like rosca (ringlets). She baked dozens and dozens in her hudnohan (clay oven).

Until one day, the provincial governor, hearing about the famous biscuit, dropped by in town. But when he asked about the name of the goodie, Titay was without words. It was then the governor had a novel idea. He wore a crunchy, ringlet-shaped cookie on his finger and said, "rosquillos."

# data[].attributes.body
Titay's continually strives to achieve a sustainable competitive advantage for their products through a cost advantage strategy having the business competing on price, and has a focus advantage strategy, focusing on a specific market niche.

It also maintains its value advantage through providing a differentiated offering that is perceived to be of superior value.

Titay's is a family business, with its business management is passed down from generation to generation which keeps and guards the products' recipe preserved and well-retained.

# data[].attributes.body
- Titay's mission is to continue the legacy of Margarita Frasco through making their baked goodies with Lola Titay's recipe and artisan methods to provide original and unique quality taste to their consumers.

Titay's core competencies:

Incomparable value

Attention to detail

Consistent high quality