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1.- It is a faster way to shop.
2.- We do not have to travel, hence it saves time and indirectly decreases air pollution because of no usage of vehicles.
3.- We can shop while sitting in our home .

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Even after huge promotions by retail stores like offering discounts on first purchase and added bonus points to redeem later, this has not resulted in a steady use of their apps. Dejectedly, most customers do use these promotional offers but end up at their regular local markets the very next day due to the fact that they have been shopping there for many years and their loyalty and trust lies with their regular vendors. Though a larger section of the consumer base is tech savvy, they favor their well-known and trusted local grocers than their smartphones.

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Even after huge promotions by retail stores like offering discounts on first purchase and added bonus points to redeem later, this has not resulted in a steady use of their apps. Dejectedly, most customers do use these promotional offers but end up at their regular local markets the very next day due to the fact that they have been shopping there for many years and their loyalty and trust lies with their regular vendors. Though a larger section of the consumer base is tech savvy, they favor their well-known and trusted local grocers than their smartphones.

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Promoting a business of any sort is an expensive affair and startups have gone ahead and splurged on it; be it, discounts on first purchase, loyalty discounts and free products to bring in attention. Roping in, actors and celebrities to endorse brands further increase the cost of marketing. These investments have disastrously failed at giving sufficient returns, nailing the coffin for many start-ups.

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Online grocery shopping was imagined to be the next huge thing for the startup ecosystem. Few years ago, online grocery stores took a major step in the Indian e-commerce industry by going the sophisticated way and boasted about the potential of giving old local markets a run for their money and sustenance.  Unfortunately, the results haven’t quite shown the same. This has led to a slow retraction of startups due to many reasons that have forced them to call it quits on their online businesses.Indians have been highly open to ‘jugaad’ or hacks. In a market packed with online grocery apps, people happen to download apps only to get their maximum discount on their first purchase by using vouchers and then uninstalling the app. This habit of the Indian consumer has added to this and startups haven’t been able to get by, compelling them to surrender their great dream of the new and happening  – e-grocery.

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Online grocery shopping was imagined to be the next huge thing for the startup ecosystem. Few years ago, online grocery stores took a major step in the Indian e-commerce industry by going the sophisticated way and boasted about the potential of giving old local markets a run for their money and sustenance.  Unfortunately, the results haven’t quite shown the same. This has led to a slow retraction of startups due to many reasons that have forced them to call it quits on their online businesses.Indians have been highly open to ‘jugaad’ or hacks. In a market packed with online grocery apps, people happen to download apps only to get their maximum discount on their first purchase by using vouchers and then uninstalling the app. This habit of the Indian consumer has added to this and startups haven’t been able to get by, compelling them to surrender their great dream of the new and happening  – e-grocery.

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Is Online shopping costlier than retail shopping?

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Is Online shopping costlier than retail shopping?

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Startup Success Stories India - News & Updates for Indian Entrepreneurs

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E-commerce is one of the online evolutions that India witnessed in the past 7-8 years & this evolution has changed the way India functions. Everything happens online and the availability of services and service providers on the internet contributed the most in this difference. Comfort is not a luxury anymore, but a mere handset with an internet connection.

This is evident as the fashion online retail, electronic online retail, and other categories boomed rapidly in the past few years and have found their customer base but the emerging online grocery retail is still growing and looking for its grip in India. Though there are many who have shifted to this medium, there is still some hesitation in buying groceries online which is why it is important to bring out its benefits over the traditional way of buying groceries in the right manner:

1. Huge Variety
Clearly, the variety available at the local stores is lesser because of space constraints but when it comes to online business, variety and the no. of products supersede in comparison to that of the traditional shopping experience.

2. Home Delivery
The best part about buying stuff online is that it is delivered at the doorstep of the house. The effort of carrying heavy bags from the store is definitely not a part of this smart shopping choice. With the young, old are also becoming used to the technology and therefore, without worrying about anything, they too can shop from the comfort of their couch.

3. Better Prices
The local retail shop owners don't keep enough margins to sell the products at discounts and that is when the online e-commerce players come into the picture. Their survival technique is 'retail quantity at wholesale prices' and every rational consumer would buy from a place with the least price and these online-only businesses excel at providing huge discounts and offers to its customers. There are invisible Indirect Savings as well when one shops online like saving petrol cost to supermarkets, parking ticket cost, carry bags cost, the food you eat at the Mall etc. These are the indirect costs which people tend to ignore but this amounts to huge savings.

4. Time Saving
This procedure not only vouches on saving money but also time. Instead of wasting time stuck in traffic, in long billing queues in the supermarket, parking headaches etc., one can choose to stay at home and opt for an easy checkout saving a whole lot of time for something productive. No matter the weather or traffic conditions outside, online grocery shopping can be done irrespective of that.

5. 24X7 Shopping
Anyone can place an order at any time. Odd hours, Sundays etc. don't matter because here, one has an easy access to the whole supermarket day and night. One click and the supermarket would appear on the screen. This benefit allows shopping when one is free and therefore does not have to rush to the store before it closes.

6. Clean Shopping
Shopping carts in the supermarkets for sure carries germs and infections because of it being driven by numerous hands from time to time. But the cart one would stuff while shopping online is germ-free which nullifies the risk of diseases and welcomes healthy lifestyle.

7. Easier to find
Though virtual supermarkets claim to have a higher variety of products, it is still easier to find products by searching it on the app or website and check their availability instead of roaming around in the aisles of huge shops looking for the product eventually tiring oneself.

8. No impulse buys
When in a supermarket, one tends to indulge in impulse buying leading to a shakedown in the budget which is often regretted. Whereas while shopping online, such issues don't arise because one is simply supposed to search for the required products and add them to cart. Small Kids with their ever-growing demands is one of the other headache people have to face but here, no such problem occurs.

9. Not tiring or boring
In a survey, it was concluded that men get bored of grocery shopping within 26 minutes. The process is not just boring but also tiresome for many women as well, resulting in frustration and irritation. But the virtual grocery shopping experience is quick and not at all tiring leaving plenty of energy to put in something better & productive.

10. Easy Returns and Replacement
Imagine you purchased a bag of rice from the mall's supermarket & you found bugs in it - How would you get it replaced? Will you be willing to go back to the mall and fight for its replacement? No, right! But with online grocery, it's just one tap away. It is their customer support and after-sales services which drive people towards this medium.

11. Reordering
One generally buys the same set of products for daily requirements like 20 kg atta, 5-litre oil, 2 packets of salt etc. but buying them, again and again, every fortnight is a boring and a tiring task and supermarkets also do not provide the option of repeating order. But reordering with online grocery shopping is very easy - one tap and it's done. All the products of the previous order will automatically get in the cart on the buyer's command, a few changes can also be made easily and the monthly shopping is done in less than 5 minutes.

Conclusion
Overall online grocery shopping experience is not just convenient but also encourages savings. Everyone is busy nowadays with their work and responsibilities and this sure helps in solving a big-time problem.

Reliance revolutionized the mobile services in India way back in the 90s and did the exact same thing by bringing 4G in every household at affordable prices. Jio has fuelled an increase in mobile internet penetration by making cost-effective options available to the common man of India.

According to a report by the Telecom Regulatory Authority of India, India has around 300 million active internet subscribers out of which Mukesh Ambani's Jio has over a 100 million active users roped in just 170 days. The IRL chief claimed that Indians have adopted internet services faster than any other country in the world.

With more and more people going online in India, e-grocery is the present and very soon will see rapid growth in the future as 'Time is Money' and this smart choice helps in saving both.

Shrenuj Jalan is a Professional CA,CEO-Founder of www.BazaarCart.com, Started this Website at the age of 19 & Also Act as a Business & Management Consultant for Various Schools & Coaching Institutes in Delhi-NCR.

He loves to Write about social reforms,Politics,Business,Technology & Sports-Loves Adventure Sports.

Social media profiles:

Twitter
https://twitter.com/Shrenujjalan

Facebook
https://www.facebook.com/shrenujjalan

Linkedin
https://www.linkedin.com/in/shrenujjalan/

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11 Reasons Why Online Grocery Shopping is Better Than the Traditional Shopping

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E-commerce is one of the online evolutions that India witnessed in the past 7-8 years & this evolution has changed the way India functions. Everything happens online and the availability of services and service providers on the internet contributed the most in this difference. Comfort is not a luxury anymore, but a mere handset with [...]

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Take a look at this article on Online Shopping Vs Retail Shopping

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Take a look at this article on Online Shopping Vs Retail Shopping

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Comparison between online and offline shopping will continue to gain attention in 2018. In fact, as early as now news about shutting down of some physical stores across the country abound the Internet. Does this mean more people are now favoring online shopping than commuting to brick-and-mortar stores?

There is no denying that smartphones and tablets are making it easy for shoppers today to research business, survey products, read customer reviews, and even purchase goods. But there are still people who like to see an item in person and touch it before deciding to buy. That said, while physical stores are unlikely to go extinct soon, mobile devices will play a crucial role in people's overall shopping experience.

Mobile Shopping

Mobile devices (i.e., smartphones and tablets) are expected to be critical players in the future of the retail industry. According to the latest statistics:

Mobile devices account for more than half of online searches.

91 percent of "Daily Active" Facebook users relied on mobile.

Mobile devices generated 80 cents of every dollar of Facebook advertising revenue.

Approximately 53 percent of online shoppers prefer to use smartphones for searches.

Mobile Searches
For shoppers going to various places, mobile devices can take shoppers to stores within their area of location. The delivery of promotions is a factor in online vs. offline marketing. Approximately 60 percent of American consumers want real-time promotions on their smartphones.

However, the obvious downside of tablets and smartphones is that they cannot display as many products at a time. Unlike laptops or desktops users, mobile users must continuously scroll to locate other products or the checkout feature.
Offline consumers and In-Store Experiences
The prevalence and convenience of online shopping will not necessarily spell the doom of brick-and-mortar stores. While e-commerce experiences a faster growth rate, the majority of retail sales still happen offline.

In response to online versus offline shopping trends, retailers in 2018 may find ways to integrate technology with showrooms and shelves. For example, store-provided tablets or other mobile devices can allow shoppers to obtain price and product features by scanning a barcode. Certain fashion retailers mix food, beverages, books, and salon services with the apparel. Interactive dressing rooms allow the store to track customer needs or interests in sizes, colors, and styles of clothing.

The physical retail store affords practical benefits. Unlike customers who shop online, offline consumers can inspect and examine merchandise, and even ask questions to sales staff. Furthermore, the 2018 retail trends will include "click and collect" shopping, as customers browse, select and pay online, and retrieve their merchandise at the store. With this approach, customers can reduce the risk of not receiving items on-time. According to LanderApp, in 2014, UPS ground packages enjoyed a 97 percent on-time delivery rate during the holiday season.

Branding

The importance of brands to consumers' choices will continue as one of the retail trends in 2018. MarTech reports from a survey of consumers' branding choices:

Almost six out of ten shoppers prefer to select new merchandise from brands familiar to them.

21 percent of customers bought new items because they liked the brand that produced it.

38 percent of moms purchased items from brands "liked" by Facebook users.

38 percent of social media users recommended brands they "liked" or "followed."

64 percent of users open an email because they trust the brand.

Building brand loyalty involves more than better products and prices. By using content marketing, retailers can offer news, events, and tips. Online marketing has a more significant edge for the simple reason that retailers can relay their stories and visions to a broader reach.

Social Consciousness

Being a socially responsible retailer carries weight with customers in 2018. For example, approximately 35 percent of grocery shoppers choose socially responsible brands. In 2016, 40 percent of shoppers boycotted brands due to perceived irresponsible behavior.

Customers seek to know, not only product features and price but aspects of the manufacturing operations such as:

The conditions of the plant or facility

The amount of energy used or waste produced in the process

Whether the goods are made domestically or in foreign countries

The company's environmental practices and record

Employing social media to highlight social responsibility will figure into marketing approaches. We'll see an increase in retailers operating social media channels such as Facebook and Instagram to post photographs of employees, manufacturing processes, "green" or sustainable facilities and product ingredients.

Mobile Payments

Cash is no longer the "king" when it comes to customers' preferences for payment methods:

The average person carries less than $20 at a single time

Approximately one in 10 do not carry any cash

Less than a quarter of in-store purchases will involve cash.

Convenience will lead shoppers to mobile payments. Vend University reports that seven out of ten consumers in the United States will pay using a mobile device by 2018. These shoppers will make an estimated $60 billion in mobile payments.

Buyer Experience

We tend to think of online and offline shopping as two different animals, but they might be more similar than we think. Smile.io found that there are more similarities than differences in both shopping experiences, with five key factors to consider. Location, convenience, knowledgeability, an inviting experience and price reflecting value; this is where retail's focus should be.

Location is essential in physical stores, but it's also important in online shopping. Customers in remote places can tilt towards a particular website due to shipping costs, always leaning towards the better alternative

We can argue that online shopping is inherently more convenient, but layout and branding are critical to work that potential. It is vital that products are easy to find

Being an industry expert makes users trust you. In brick-and-mortar stores, this can mean having a knowledgeable staff; online, blog entries and live chats can do the trick

A unique store or a website that's easy on the eyes can do wonders for user experience. You want your business to be inviting online and offline

You don't need to have the lowest prices to be competitive. Brands may cater to audiences willing to pay the extra buck, but customers need to feel there's an inherent value to spending a little more

Combining these factors online and offline can lead to a far more satisfying purchase experience overall.

Online and Offline

We're heading towards a world where online and offline shopping experiences are melding. Major and smaller brick-and-mortar retailers have an online presence, while "traditional" Internet-based companies are dipping their toe offline.

Online retail king Amazon bought supermarket chain Whole Foods last year and opened its first brick-and-mortar store earlier this summer

All major stores are online, providing an alternative experience for their customers

Retailers need to stop seeing online shopping and offline shopping as an "either/or" scenario. Users expect both experiences to be equally pleasant, and companies need to cater to both worlds. Online and offline shopping are both here to stay.

Contact us today to learn how Bright Vessel can help your business mold an effective marketing strategy for 2018.

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Online Shopping Vs. Offline Shopping. Trends and Future Development Predictions

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Comparison between online and offline shopping will continue to gain attention in 2018. In fact, as early as now news about shutting down of some physical stores across the country abound the Internet. Does this mean more people are now favoring online shopping than commuting to brick-and-mortar stores?

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1.-Delivery may delay and we may not end up with the product on the day we really need it.
2.-The product may not be the same as shown in the online shopping website
3.-Products can be found broken
4.-Some sites do not refund or return the products.

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Is retail shopping better than online shopping? 

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Is retail shopping better than online shopping? 

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This comparison is something you will want to see!

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As the largest generation in 2019, millennials set the trends, including where and how to shop. About 60% of millennials make purchases online, which is a 13% increase from 2017. Online shopping has been gradually increasing in popularity over time.

While online shopping is a convenient way to snag some of the best deals, old-fashioned shopping trips to brick and mortar stores aren't completely out of the equation just yet. Both of these shopping methods have their pros and cons, so it's important to understand what online shopping and brick and mortar stores have to offer shoppers as well as what can be lost in the process.

The Changing Face of Retail

Technological innovations have drastically changed the retail industry. Online shopping for clothes, goods, products, and services provides extensive information at consumers' fingertips. By simply browsing a search engine or two, consumers can look over thousands of customer reviews to learn more about products. They can make purchases with the click of a button and engage with brands through social media platforms and live chat features. With the fast fashion industry and the instant information the internet provides, consumers have gotten used to infinite choices and prompt responses from brands.

Online vs. In-Store Shopping

Consumers can experience unique benefits from both in-store and online shopping, which can make it hard to choose their preferred retail method.

The Benefits of Online Shopping

Less time and effort: Hopping online and doing a bit of research is all that's required to find products and complete an online order to make a purchase. E-commerce retailers employ sales order management software to expedite fulfillment and get the right orders to consumers as quickly as possible - often within two days or less.

Price comparisons: Consumers can use search functions to compare prices on the same products through multiple retailers. Mobile shopping support from retailers means consumers can research, make selections, and even complete purchases on the go through their smartphones.

Recurring purchases: Online brands make it easy to schedule recurring purchases, so consumers don't even need to place orders once they've signed up for these programs.

Fewer interactions: Many consumers feel hassled or annoyed by interactions with retail associates, so these can be avoided through online shopping.

More choices: With so many online brands, companies, and products, online shoppers have access to many product choices that aren't limited by location.

The Benefits of In-Store Shopping

Enjoying the shopping experience: Many consumers enjoy the act of shopping and make it into a social event, which can be missed through online shopping.

Getting the product immediately: With brick and mortar shopping, consumers don't have to wait for the product to be shipped and can take it home right away.

Not paying shipping costs: Without shipments, consumers don't have to pay costs for shipping and handling like they usually do with online shopping.

Trying before buying: In-store shopping allows consumers to touch, examine, and try on/try out products before they decide to buy them.

Secure purchases: Online data breaches are on the rise and there were more than 3,800 data breaches in 2019. In-person store purchases may be more appealing to consumers because it's less likely they'll be the victims of data breaches.

How Brick-and-Mortar Stores Are Adapting

Brick and mortar stores aren't blind to the draws of online shopping. To stay alive, they've adapted many practices to entice consumers to continue shopping in-person. Many retailers allow consumers to shop for their products online, but ship them to local stores. In many cases, the products are available in the store on the same day the customer requests it online. This way, online shoppers can choose what they want but still visit the store to get the product.

Many retailers have also started to offer price-match guarantees for their products. Consumers can do their online shopping research to find the best prices for products but still visit brick and mortar stores to ultimately make the purchase. This allows buyers to know they got the best prices on these products but still encourages them to shop in person. Not only do consumers benefit from online savings, but they also get to touch the product and enjoy the in-person shopping experience before they buy it.

Both online retailers and physical stores are integrating their inventory tracking and sales management software with every stage of the supply chain, so they can adjust orders and update stocks to better keep up with consumer demand, fashion trends, and other marketplace variables.

How to Compare Product Prices

Whether you're looking to purchase a product online or in a store, you probably want to get the best price possible. Consider implementing both retail methods so you can be sure you get the best price for your goods. To compare product prices thoroughly and accurately, you should:

Make a list of competing products: When comparing prices, make a list of every alternative brand that's comparable so you can find the lowest price available, either online or in stores. There are several online price comparison sites you can use, such as Google shopping, to make this process easier.

Compare product alternatives: Compare different product types in addition to brands if your ideal product is too expensive. You may be able to find affordable alternatives, as long as you thoroughly compare the features and benefits to assess the value of your options first.

Use deal and price trackers: Price trackers such as SlickDeals can inform you about potential deals without you doing the research yourself. These price trackers alert you when a product or brand you're interested in is on sale or had a price drop. If you're willing to be patient, these price trackers can save you money on your purchases, both online and offline.

When you're shopping for a product, both the online and brick and mortar retail options have their pros and cons. By using both resources to find the best price, company, and value, you can ensure you choose the best outlet to obtain your goods.

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Comparing Online and In-Store Shopping | ApparelMagic

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Online shopping is trending because it's easy and convenient. However, brick and mortar stores are updating the way they do business to keep up with the changing times. Using both shopping methods can ensure you get the best deal for your products.

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People in today's world are used to go online in order to shop for the products that they need. They don't need to go through a lot of frustration in order to shop online. They can easily access online stores through their personal computers or mobile devise and order what they want. The ordered products would be delivered to the doorstep as well. Here is a list of 7 reasons that prove why online shopping is way better when compared to offline shopping.

You don't need to drive to the stores to purchase what you want. You can simply log into the website of a retail store from your computer or mobile to start shopping. You can even shop from multiple stores at one time. Since online shopping can assist people to save their precious time, it has received much attention throughout the past.

Online shopping is not associated with any transportation expenses. You simply order what you want from home. All the products you order would be delivered to your doorstep as well. Therefore, you will get the opportunity to avoid transportation expenses.

Most of the stores are open only during the daytime. However, you will not have enough time during the day to go out and shop because of other commitments. In such a situation, online shopping would come to your rescue. The online shopping stores are open throughout 24 hours of the day. Therefore, you can think about shopping for what you want from these stores at any convenient time.

Products available in online stores generally tend to be cheaper when compared to the physical stores. On the other hand, you are provided with some exciting opportunities to save money as well. For example, you can benefit from the Black Friday Deals and save a considerable amount of money on what you purchase. You will never be able to get such amazing discounts from physical stores.

You would never like to spend your precious time while standing on queues. Unfortunately, it would not be possible for you to avoid queues while you are shopping for what you want in offline stores. But when you go online, you will get the opportunity to avoid queues. You just need to add what you want to buy into the cart and directly proceed towards the checkout.

Crowded stores never create a pleasant experience for the people who shop. Therefore, you must be looking to avoid crowded stores as much as possible. That's where the online shopping stores can assist you with. When you are shopping online, you would never have to deal with the frustration in crowded stores. Therefore, shopping would become a smoother experience to you.

Last but not least, you should keep in mind that you can easily search for the items that you want to shop in the online stores. Plenty of filters are also available for your convenience. Therefore, you can quickly shop for what you want.

Yoins is a leading one-stop online shop for today's most daring, exciting and edgy fashion apparels and offering the latest fashion at preferential prices.

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7 Reasons Why Online Shopping is Better Than Offline

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People in today's world are used to go online in order to shop for the products that they need. They don't need to go through a lot of frustration in order to shop online. They can easily access...