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Ben Sherman New Store Concept: Carnaby St

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We are extremely proud to announce the re-launch of our fantastic new flagship store on London's iconic Carnaby Street. For more information on the store, please see our blog at www.bensherman.com This is the new home of Ben Sherman; 50 Carnaby Street, London. Please do drop in, we look forward to seeing you.

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Ben Sherman New Store Concept: Carnaby St

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We are extremely proud to announce the re-launch of our fantastic new flagship store on London's iconic Carnaby Street. For more information on the store, please see our blog at www.bensherman.com This is the new home of Ben Sherman; 50 Carnaby Street, London. Please do drop in, we look forward to seeing you.

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Amy wine house

Also promoted music and British music each store had limited edition Gibson guitar to promote the British brand and its music links

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Retail image and customer image Ben Sherman was seen as a designer range, high quality shirts and other products.

High quality fabrics used

Button up campaign

Attention to detail

Stock changeover two seasons with fashion shows - link to fashion brands to raise profile

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Own stores

Independent fashion stores

Department

Limited where the products were sold to increase demand for the brand

Interiors of each store

Music, antique furniture and the Union Jack flag

Reinforce the image

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Premium pricing reinforce the brand and higher prices charged for the Ben Sherman range of products

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Shirt bar packaging focus on classy image to reinforce quality of the brand

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Retail image - advertising

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Ben Sherman: The Original Button Up Since 1963 / PART 1 - PREPARATION

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Ben Sherman and Fresh Britain have joined forces to create a trilogy of films documenting the notions of preparation, ritual and respect; three disciplines that every man needs in his life. #buttonup Visit http://www.bensherman.com/

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Product range

smart tailored range

Button up shirts

High quality fabrics

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Promotion

British special forces and Ben Sherman - image, preparation, right attitude this used the special forces to enhance the Ben Sherman image and promote wearing one of the shirts means you have the right look and mentality

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Iconic British brand

High pricing

Linked to celebrities - jam

Button up shirts

High quality image