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Stand alone logo that could be used on items such as badges.

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We have chosen to use an aperture logo as part of our designs. Each triangle represents a course within Lincoln School of film and media.

The colours follow the university colour scheme.

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next step from the design above

Does it achieve the desired effect?

Is it still relatable to the aperture idea?

this saul bass inspired design, with black font

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Mondo design points to film- easily recognisable

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saul bass connections

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Simple vector graphic that is very eye catching. Strong use of colour to draw the viewers attention

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Made up of golf clubs, hole and ball.

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Olly Moss
Saul Bass - combines film and deisgn. More links to the School of film and media

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Camera's are used throughout the school of film and media. And aperture is a key aspect of cameras.

Fine lines might need to be thicker? simplify the design as much as possible

Is the font appropriate for the many purposes needed for this logo. eg side of building, posters, large prints

Is the background colour suitable?

Why orange? vibrant, eye catching and different from other university logos

Could perhaps try making the white segements on the logo transparent and making the text orange to stand out more. If indeed, it is getting lost in the background.

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simple design which would work big or small

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Looks nice to me. Nice simple vector of camera aperture

maybe in turquoise/teal?

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Nice use of shadow to give the appearance of depth

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A branding identity that represents both the University and LSFMs ethos and values nationally and internationally.

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letters made out of media relates icons

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good combination of colours