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This ad upholds the standard that men are expected to keep their facial hair groomed in order to be attractive or even professional. While facial hair is a very natural thing, a man who doesn't take proper care of it will not be deemed as attractive or proper by the media.

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Men are expected to play sports in order to be masculine. This ad is telling its audience that this pain relief cream is necessary for them because it will relieve the sore-ness that comes with fulfilling one's manly duties.

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This pistachio ad, a long with the several protein supplement ads, show that men are expected to eat a high protein diet. Protein helps keep a person full while aiding in muscle building. Since big muscles are such an essential part of being a man, so is protein! I relate this expectation in diet to the expectation for women to eat low-fat.

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This ad shows the importance that exercise and fitness should have in a man's life. It implies that working out should be a really important part of a man's life in order for him to be happy with himself and have the body that the media believes is ideal.

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While this may simply be an ad for RV insurance, I believe that this upholds the gender expectation that men enjoy owning big, manly vehicles. It implies that having such vehicle would make one "macho." In addition to this, I believe that it also holds the indirect message that men should be the head of the family and hold these responsibilities.

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There are two pictures for this ad because it took up two pages. In the photos, the women are wearing these shirts that are supposed to uplift natural beauty. However, all four women in this photo are thin and their skin is obviously still photoshopped. Being skinny is part of what society believes makes a perfect woman. Women are expected to have a certain body type in order to be attractive.

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Throughout the magazine, there were very little advertisements for food. Of course, when it finally showed up, it was a low-fat snack. In order to meet the expectation of a perfect body, women must eat clean. While eating clean is a good thing to promote for health purposes, it is evident with all the other ads. that it is a gender standard. Men must eat muscle building protein while women must eat food to prevent fat gain.

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This is an ad for a skincare brand called Vichy. The photo representing the product/brand is a white woman with absolutely flawless skin. This is a very unrealistic standard that women feel the need to meet. Most, if not all, photos in magazines are edited to take out any imperfection on a person's entire body. This demonstrates the fact that the in media, women are expected to use products that will give them youthful, pore-free skin.

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This ad is for a Maybelline New York Foundation. There were several makeup ads in the magazines that I viewed. Women are expected to use makeup to enhance their beauty. This emphasizes the importance of having clear, perfect skin in order to be pretty under the standards of society. The phrase, "Maybe she's born with it. Maybe it's Maybelline," also demonstrates the fact that makeup should look natural, as if it were already your skin.

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This is an ad for deodorant. I believe that this, along with other advertisements, tells women that proper hygiene is expected from them. Not only being clean, but having a pleasant smell is an important part of being a woman and keeping oneself maintained.