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Carhart Workwear has a much more labour focussed marketing technique, whereas the Carhartt WIP has more of an urban style marketing technique

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Carhart Workwear has a much more labour focussed marketing technique, whereas the Carhartt WIP has more of an urban style marketing technique

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Guinness x Carhartt | Make Your Own Parade - YouTube

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Guinness x Carhartt | Make Your Own Parade

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25% off NHS discount

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There's access to more accessories on the WIP website rather than just workwear (online)

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Their shops are very casual and cosy

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simplistic promotion within the store to mimic the brand identity

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Youtube showing the conditions for workers in USA

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Youtube showing the conditions for workers in USA

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https://youtu.be/JiLkfttHcfY

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you can subscribe to a newsletter

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Carhartts instore presence is cool, skater esc, as well as youthful and exciting with neutral colours hiughlighting the induvidual items

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Carhartts instore presence is cool, skater esc, as well as youthful and exciting with neutral colours hiughlighting the induvidual items

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There are many nuted tones in their collections. The cause behind this trend is the rising popularity of skater culture and hip-hop culture within these two generational groups.

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pop of colour with their beanie wall that is laid out in a very aesthetic manner 

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Carhartt products are made in Mexico and America 

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Carhartt products are made in Mexico and America 

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minimal packaging to reduce waste - sustainability

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Carhartt WIP has a much more lookbook approach than Carhartt (workwear) so there's more imagery and artistic value rather than just displaying the products as easily accessible items

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Storefront looks very much like a warehouse

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they have a Facebook page where they post other peoples photos, brings a sense of community

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Carhartt WIP store promotion in Copenhagen 

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Carhartt WIP store promotion in Copenhagen 

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Selfridges stock Carhartt online and in store

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Selfridges stock Carhartt online and in store

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Website visits

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Website engagement

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How carhartt increase store foot traffic 

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How carhartt increase store foot traffic 

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https://www.shopcrossgates.com/wp-content/uploads/sites/18/2019/05/2019-03-26-Carhartt-Case-Study.pdf

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Website traffic statistics

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T-shirt comes in screen printed box design with Carhartt/ Montana spray can & Carhartt stencil.

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The aesthetics of the stores include neutral and subdued tones. The whole structure seems quite linear with long straight frames showcasing the clothing.

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Giving the customer a more customised and tailored experience, compared to mass market shops such as Primark that push all their stock onto the store floor, there is few of each product, so then feels like more of an exclusive experience.

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John Lewis stocking Carthartt online their online site

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John Lewis stocking Carthartt online their online site

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Carhartt work in progress website promotion 

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Carhartt work in progress website promotion 

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the aesthetic is very street style with cool tones. Brown, blacks and beige as their main tone

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SevenWolves also stock Carhartt products

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SevenWolves also stock Carhartt products

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Carhartt products can also be bought in retailers like DOGFISH

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Carhartt products can also be bought in retailers like DOGFISH

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history about carhartt and how its came about 

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history about carhartt and how its came about 

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Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.

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Flagship store in Detroit

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Carhartt is sold on asos which offers student discount meaning student buyers can get items for a cheaper price 

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Carhartt Mother's Day 2021 | The Shift That Never Ends | :60