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The choice of clothing was similar to the rest of the theme - dark. I wore a black long sleeved turtle neck top and black jeans, again this choice of simplistic colouring and textures allowed for the focus to be on the artist and the lyrics she's saying rather than her clothing or any other distractions.

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The framing of the majority of the lip syncing clips had the singer in the centre - showing the main focal point as pop genres tend to focus solely on the artist themselves.

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The backdrop for all of the lip syncing clips is black (a black bed sheet hung up), this creates consistency within the clips and as well as this it allowed to create the dark atmosphere we desired instead of a white black drop or other.

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During the video we needed crying from the singer - as I am not an actor I dipped black eye shadow in water on a brush to create a smeared make up look for crying and dropped water droplets onto my cheeks. This created the overall atmosphere of the video. This also links to the lyrics of the song.

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As a pop genre, there's often emphasis on jewellery and other expensive goods so we chose to put a lot of rings on the singer, as she also talks about this in the lyrics. As well as jewellery, we opted for the 'dark look' and painted the singers nails black.

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We chose to opt for curled hair over straight, as a pop genre the focal point is generally the artist - we thought curled hair looked more "done up" for the music video.

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The make up for the singer we chose to opt for dark make up, to go with the type of song as the song has a dark mellow tone to it - despite being a pop song. I used dark browns, blacks and purples on my eyes and then a dark red/purple for my lips - adding small amount of colour but all the colours are deep.