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From researching and analysing both of these digipaks I have gained an understanding of what is common amongst the Electric Dance Music genre. One thing I noticed was that neither artist has an actual picture of themselves on the digipak which will be something I take into consideration when producing my own.

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Jack Ü is also an artist of the same genre as our artist, SENSES, however he and Daft Punk have gone for different themes in their digipaks. Where Daft Punk's is quite minimalistic - simple but effective- Jack Ü went for a more clustered and graphic theme. On top of this graphic design, there is a very large 'Ü' in the centre which is the symbol that is associated with this artist. The symbol is bold and bright yellow which makes it effectively stand out against the graphic background. This colour is used for the writing of the tracks on the back and for the labels on the album cover, suggesting that it a significant colour in relation to the album. Similar to Daft Punk's, the main theme and style is demonstrate throughout the digipak, tying in a clear visual link.

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On Daft Punk's album he has the title, 'Random Access Memories', presented prominently on the front cover in white italics. This exact font is used for the list of tracks and additional writing found. Instead of having a picture of the artist themselves, there is distinctive helmet which links to a futuristic, sci fi theme. The same colour and shade is used on the inside of packaging which shows an image of a what seems to be robot's head. This again reinforces the retro, robotic style that is being displayed on the digipak.

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Below I have analysed two digipaks from similar genres to our artist.

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- The packaging appeals more to the modern generation
- It's a way to make an artists album stand out/show their personality
- Allows more information on the artist and record label to be included

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What should usually be included on a digipak?

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What should usually be included on a digipak?

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On the outside:
- The artists name (prominently)
- The album title (in smaller font)
- List of the artists songs that will be found on the CD
- Production Information on the back panel e.g. barcode, record label, website, year of production and producer
On the inside:
- Images of the artist
- Additional track information including the length
Everything on the digipak should relate to the genre of the artist and tie themes together.

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Below is a google definition for a digipak. In relation to music artists. a digipak is the packaging that their album comes in.

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In this padlet I will be explaining what a digipak is, its importance and analysing two different digipaks from artists of similar genres.