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This week for Unit 12 we were shown a variety of different music videos. In task 2 for Unit 12 we looked at the history of the 60s, 70s ,80s and 90s and what was popular and the style in that time. We took notes and had a discussion on why music videos had changed overtime. We then were set the task for homework to describe and explain one controversial music video in the 60s-90s era and one popular music video in the 60s-90s era. I have already chosen my two music videos I am going to use so now I just need to compare them and explain why they are successful music videos.

For task 4 I had to find music videos that displayed techniques such as: Live footage, Interpretative, Narrative, Impressionist, Surrealist, Parody and Influence of commercials. I defined the techniques and then explained why the music video is successful. I think this went well as it gives me ideas for what techniques I might want to use for my music video and prepare me for my pitch.

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Task 3: Understand Styles of Music Videos : Unit 12 (2.1 and 2.2) DM

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Task 3: Understand Styles of Music Videos : Unit 12 (2.1 and 2.2) DM

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Rae Sremmurd - Black Beatles ft. Gucci Mane

Rae Sremmurd and Gucci Mane use live footage and concert in their music video this is where they show pre recorded clips of the artists performing. They use this technique to attract viewers as it shows people an insight on what it would be like going to one of their live concerts and how much fun it is. This helps to grow their fan base and make more people want to listen and watch them perform.

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Rae Sremmurd - Black Beatles ft. Gucci Mane (Official Video)

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Rihanna - Disturbia

Rihanna uses Interpretation in her music video by having a bunch of different meanings in her music video. The main message I got from this music video was that she has gone crazy and wants to control people as mentioned in her lyrics and her actions in the video. Another meaning I got from this is her trying to escape from her craziness problem as in parts of the music video it seems like she is trapped in by a prison cell and by Rihanna holding her head showing that she is trapped.

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Ed Sheeran - Give Me Love

Ed Sheeran uses narrative in this music video as he creates a story with the use of characters and the powerful meaning. The storyline of this music video is that this girl is struggling to find love but can make people fall in love by shooting arrows into people like the fictional character cupid. Every time she is surrounded by people in love she gets upset and can't seem to find someone that will love her and decides to shoot herself to see if a lover will come to her.

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Ed Sheeran - Give Me Love (Official Music Video)

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Adele - Rolling in the deep

In Adele's music video the main technique used is impressionist. Impressionist means focusing on small details and conveying the mood to the audience. In the music video the whole atmosphere comes across as anger as at the end you see objects being destroyed and a model off a possible city being burnt down. This shows Adele's mood and how she might feel about certain things and displays her anger really well.

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Adele - Rolling in the Deep (Official Music Video)

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Arctic Monkeys - Do I wanna know?

The Arctic Monkeys use Surrealism in this music video as they use animation creating characters and other images. The Arctic Monkeys use surrealism in their music video because it shows off their creativity and how it is different to most rock bands music videos as they mostly have live concert or live footage so making an animated video makes them stand out.

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Arctic Monkeys - Do I Wanna Know? (Official Video)

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Eminem - We Made You

Eminem uses parody in this music video as he is making fun of a variety artists such Amy Winehouse. The reason why he uses this technique is because it creates a lot of humour for the viewers watching and the video will become popular as people will share it around with their friends showing how Eminem is laughing at lots of artists.

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Eminem - We Made You (Official Music Video)

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Fergie - Glamorous

In this music video Fergie uses branding and commercials in her music video. She does this to attract more viewers to watch the video as the audience wants to see some of the branded clothing and other merchandise she shows in the video. This technique will attract audiences to copy Fergie's style of clothes she is wearing in the music video which will make people shop at more rich and high street shops.

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Task 4: Techniques: Unit 12 (2.1 and 2.2) DM

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Task 4: Techniques: Unit 12 (2.1 and 2.2) DM

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The Weeknd - Starboy (ft. Daft Punk)

The Weeknd cuts to the beat when he is smashing things up in the music video. Using this technique makes the beat sound more significant as it creates a mood as in this video its anger as he is smashing things in the video. The beat matches the anger as it is loud and angry.

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The Weeknd - Starboy ft. Daft Punk (Official Video) ft. Daft Punk

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James Arthur - Say you won't let go

James uses this technique because it makes the lyrics feel more powerful and meaningful because it seems like they are projecting their words. It also makes you want to sing along with them and connects you to the song.

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Eminem - Without Me

Eminem uses Multi-image in his music video when he is on his phone at the start of the music video. He uses this technique to show more things that are going on in the scene. It also shows off the creativity of the music video and catches peoples eyes because its a technique which isn't used a lot in music videos.

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Eminem - Without Me (Official Music Video)

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OutKast - Ms. Jackson

OutKast uses camera movement and a wide range of angles in his music video because it shows the characters movement and different emotions. He uses a wide range of angles including close ups, low angles, crane shot and pov shots. Using different shots attract the audience as it makes them feel like they are following a story by the range of camera angles and movement.

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Outkast - Ms. Jackson (Official HD Video)

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Red Hot Chilli Peppers - Californication

Red Hot Chilli Peppers used chroma key as they wanted the music video to be unrealistic and make things seem real which aren't possible. It also allows them to record the music video cheaper/easier as filming in certain areas will be hard to do and a green screen just simplifies it.

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Red Hot Chili Peppers - Californication (Official Music Video) [HD UPGRADE]

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Junior Senior - Move Your Feet

Junior Senior uses animation in their music video because it is very creative and draws the eye to a lot of viewers because it is unusual to see a whole music video animated. Animation also creates a storyline in an unusual way which captures the viewers attention.

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Junior Senior - Move Your Feet (Official music video, HD)