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Dating, or "going steady" (which was a term that was used in the 40's and 50's) has been around for centuries. Dating is the stage of a romantic or sexual relationship where two or more people share feelings with each other, often going out on dates (not to be confused with the fruit). When you really break dating down, it can end in two ways. You break up, or you stay together for the rest of your lives.

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Like incentives/disincentives, prices are pretty much everywhere in our lives, including our relationships. Dates can be expensive, or cheap, sometimes they can be free! It depends on what you want to do on that day.  It can be going to a fancy restaurant or just staying in and watching a movie. One is very pricey, and one is pretty cheap almost free. It all does come with a price though.

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Externalities is the effect of your actions on other people. When you're in a relationship there is at least one other person included. Obviously, the things you do in said relationship will affect that person because they're in it with you. These actions can be positive or negative. Say you buy flowers for your partner, that will be a positive externality. But let's say you buy flowers for someone else, that will be a negative externality, because they will be sad.

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Whether they work or not, incentives and disincentives are pretty much every where in our lives. Even in relationships, you have them. Incentives are designed to get you to do something, almost like a bribe. Disincentives are designed to prevent you from doing something. With your partner there will be things you don't want to do, but because you love them so much (or because they give you a greater incentive than love) you do it anyway. There will even be disincentives, something your partner doesn't want you to do so they warn or threaten you with a punishment if you do it.

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With scarcity comes tradeoffs. A tradeoff is when you give up something (a relationship) in order to have something else (the crushing feeling of being single). Joking, kind of. There are pros and cons to being single and pros and cons to dating someone. For these examples, I'll use opportunity costs.
Opportunity cost is the single next best thing to our top choice.
You can be single, which is the opportunity cost to wanting a relationship, which also has pros and cons. Some pros being: you have more alone time, you don't have to worry about another person, etc. Obviously, you still want your number one choice which is having a relationship, but you cant have it.

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There are currently around 7 billion people in the world. When it comes to dating, there is more scarcity than most people think. even though there are so many people to choose from, or "so many fish in the sea".  But when you really break it down, there aren't as many people as you think. Obviously, who you're attracted to, who's in your age range, the standards you have of dating, the distance between you, and most importantly if they're attracted to you as well. Once you do break everything down, there is not a lot to pick from. Scarcity is about the condition of unlimited wants vs limited resources. The perfect partner fits in this category.