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He is a known ‘Star’ in Pakistan Cricket Team. Therefore, it will help me to attract my target audience in masses.

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The tag line inspires my target segment to strive hard and never to lose hope. Giving them a driving force to move on and hope for Best!

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The pug used is to address my target audience which says the perfect lines ‘Ready for Action,’ which my target segment wishes to see. The cover line is a question kept intentionally to address the target audience.

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The black background with the feathered Pakistan Flag depicting energy is a sign for my target audience to connote Pakistan Cricket team they love to watch playing.

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The expression/attitude is perfectly sounded to appeal my target segment. A strong expression/attitude is portrayed by my protagonist. The serious look on his face seem to communicate with the professional body of fans. The over all look is so enveloping with the direct eye contact that the cricket lovers would love to buy it.

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The use of intertextuality of posture and Pakistan Cricket Team training kit creates a code for my audience.

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Q2: How does your media product represent particular social groups?

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The star uses direct mode of address to appeal to the target audience. It seems to be motivated and ready but on the other hand the shadowy part seems to be asking the question to the target segment - Are you there to support Us?

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My star represents an ideal cricketer with the use of mise-en-scene. The kit connotes the cricket gear used in Cricket. The attitude and the up right posture portrayed is just right as it signifies passion, strength (muscle of fore-arm visible), zest (energy), determination and dedication which is essential part of the game. Therefore, my target audience will be intrigued to follow him.