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E-Commerce refers to any form of business transaction conducted online

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1 Amazon
2 eBay
3 Walmart
4 Shopify
5  Alibaba
6 Best Buy
7 Target
8 Home Depot
9  Etsy
10 Macy’s

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Faster buying/selling procedure, as well as easy to find products

Buying/selling 24/7.

More reach to customers, there is no theoretical geographic limitations.

Low operational costs and better quality of services.

No need of physical company set-ups.

Easy to start and manage a business.

Customers can easily select products from different providers without moving around physically.

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Any one, good or bad, can easily start a business. And there are many bad sites which eat up customers’ money.

There is no guarantee of product quality.

Mechanical failures can cause unpredictable effects on the total processes.

As there is minimum chance of direct customer to company interactions, customer loyalty is always on a check.

There are many hackers who look for opportunities, and thus an ecommerce site, service, payment gateways, all are always prone to attack.

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1.Ubiquity

2.Global Reach

3.Universal Standards

4.Richness

5.Interactivity

6.Information Density

7.Personalization

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Business to Business

Business to Consumer

Consumer to Consumer

Consumer to Business

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Digital Marketing is subset of E-commerce. In E-Com only focus on selling but in Digital marketing we try to get potential traffic into product website

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There are 3 types of basic marketing strategies that all businesses follow they are

Online (Digital Marketing)

Offline Marketing

Relationship Marketing

Digital marketing is a marketing product or service using Electronic devices.

Digital marketing is advertising delivered through digital channels. Such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Types of Digital Marketing

There are 9 types of Digital Marketing Strategies

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Marketing

Content Marketing

Affiliate Marketing

Influence Marketing

Email Marketing

Viral Marketing

Mobile Phone Advertising

Search Engine Optimization (SEO)

Optimize web site to get organic traffic from search engines. SEO help Website to visible on the first page of google search result. Google Search result page often referred to as SERP. SERP filled with advertising and Organic results. When you search something on a search engine it outputs both paid results and unpaid results (organic results).

Different search engines use different algorithms and formulas to order search results. Most of the time it affects the number of words on content and number of websites link to your site (Backlinks). Search engines' ultimate duty is the visible best result for the user to do that search engines use more information about the website like how popular web site is, what are the other websites are talking about your web site.

When you're writing content for the website you should consider keywords. To do that you should run keyword research before writing content. But make sure you should add relevant keywords properly. If you add more times same keyword your content is going to unreadable. You have to think first your content for humans not to search engines

Search Engine Marketing (SEM)

Make visible web Site in SERP by purchasing an ad on search engines. Most of Local businesses use SEM as their Digital Marketing strategy. They have to pay for a user visits. Your ad appears when your potential customers search-relevant keywords or phrases to your business. If they don't click your link you don't have to pay for it. That's why search engine marketing is called as pay - per -click digital marketing.

In search engine marketing only targeting peoples who are already interesting in your product or service. They are really interesting to see your product or get your service because they actively search for it. Unlike other offline marketing strategies, this digital marketing is not a broadcasting message to every people.

The most valuable thing in search engine marketing you can put your ad on specific keywords. To present your ad in relevant search result you have to bid for it. The winner appears top of the search result page runner up lower to that. To win in auction your bid and relevance of your ad is very important

Social Media Marketing

Use social media to promote products or services. Create business profiles and engage a large number of peoples to show marketing items to them. By this Digital Marketing strategy help business to build a connection with their customers. When you choosing this Digital Marketing strategy first you have to choose which social media platform best for you because of some platforms for sharing content, some for building relationships some platforms like LinkedIn suitable for professional works.

You have to spend some time on these social media sites to see how your customers engage with social media. You can engage with them by re-share posts and commenting on other people's contents that match to your business niche. In social media marketing, you have to speak to different audiences on different social networks. To do that has to be professional when you are on social media like LinkedIn, You have to friendlier and less formal when you are in a personal network like Facebook. However, you should always think about attracting more customers to your business. Many social media networks offer paid features take a look at those features if you are willing to pay for promoting your business page.

Content Marketing

Creating online materials like blog posts, videos to promote business. Using content marketing business can build trust among customers. Also, it helps to build a brand name for the business. When writing content for a company product or service writers have to be specific to their target customers. More your content based about on customers passion increase chances to attract them to business product.

Here some pro tips in Content Marketing Strategy

Try to get to know more about the audience by looking at their details on social media

Write different contents and see which attract more audience

Make unique content and new content

Promoting content help you to reach more audience. You can use owned, paid, and earned methods to promote your content. Before that Divide audience who may like your products and service and targeting them to promote content, it helps to save money and time for you.

Email Marketing

Broadcast commercially intend messages to a potential group of customers. Email Marketing is referred to as an old way of a digital marketing strategy but it's still effective. Email marketing can be used as an additional digital marketing strategy for your digital marketing campaign.

To start email marketing you have to create a list of emails which belongs to peoples who are interesting in your business. To finds people's email address you can do several strategies. If you have a website you can build form and tell peoples to enter their emails. By sending emails to your customers helps to build a good relationship with them. When you send an email to your target audience they will first see business name in the form field and subject line of your email. You have to get a good first impression in there otherwise they will move your mail to trash. You have to ensure the business name and email address clearly indicates your business. Also, the subject of the email should be under 10 words. Open rates and click-through rates help you the measure success of email campaigns

"The best marketing doesn't feel like marketing." - Tom Fishburne, Founder of Marketoonist

How Digital Marketing Work

Using one or more digital marketing strategies and encourage people to visit your website, online, or offline store to buy your product or use your service. Today most people search online when they need products or services. Then they visit the website and get to know about products by reading content. Peoples can inquiry about products by visiting the social media page. If they want to buy your products they can buy from the website.

Future of Digital Marketing

Next few years digital marketers will be the most valuable person in every company. Digital marketing opens more doors to companies to bring their products to customers. As more people engaged more with online platforms significance of digital marketing is increased. Using Digital marketing now companies can connect with their consumers. Companies have to change their marketing strategies to digital marketing strategies also digital marketing specialist is predicted over 75% of the marketing budget of companies will go-to digital marketing. It clearly shows professionals in digital marketing will have high demand.

A career in Digital marketing

To become a digital marketer you should have marketing skills and technological skills. When you advertise in digital media you need to know about graphic design and web development. No college degree necessary to be a good digital marketer but you should have a passion for learning new things because these days' digital media are changing continuously.

Digital Marketing Skills

Digital marketer need to understand about sales funnel

marketers need to have good analytical skills to understand whether their digital marketing campaigns work well or not

To write content they require good writing skills

SEO skills

Basic understanding of social media ads and display ads

Web developments skills

Web design skills (UX/UI designs)

Digital marketing tools

I'm an undergraduate of Software Systems Technology in University of Kelaniya, SriLanka. Further i'm Interesting in Web Developing and Web Designing.

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Digital Marketing is the process promoting or selling products using digital platforms. Digital Marketing is the common term to all online strategies that business use to build, and target an audience in the hopes of turning them into customers .

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There Are More Than 286 Million Active PayPal Accounts in The World (Statista)

In 2019, E-Commerce Sales Accounted for 14.1 Percent of All Retail Sales Worldwide (Statista)

Men Spend 68 Percent More Online Than Women (KPMG)

here Were 1.8 Billion Global Digital Buyers in 2018 (Statista)

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“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” - Jeff Bezos, Founder of Amazon

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Amazon

Starbucks

Uber

Sephora

ASOS

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M-Commerce

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M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets

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Simple Authentication

Instant Connectivity

Localization

Immediacy

Ubiquity

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Here Example Applications of M-commerce 

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Here Example Applications of M-commerce 

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tickets and boarding passes,

mobile banking,

money transfers, contact less payments, and in-app payments,

digital content purchases,

location-based services,

mobile marketing, including coupons and loyalty cards

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It requires technology access.

M-Commerce offers a lack of personal touch.

It requires the app or website to be working.

It requires faith in the product.

M-Commercs is a highly competitive marketplace.

It must have fast services available at all times.

It requires you to ship products to consumers.

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It creates a global customer base.

It opens up rural markets.

It creates more access to user data.

It provides easier inventory management.

It allows you to scale a business very quickly.

It provides a platform for large order processing.

It is easier to remarket to customers with m-commerce.

It offers a platform which encourages impulse purchases.

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I think M-Commerce (Mobile Commerce) is better than E-Commerce (Electronic Commerce). Because in my view, I can say M-Commerce is user friendly and it is easy to use any person. And also I think M-Commerce Is more secure than E-Commerce. So finally I like to tell Mobile Commerce is better than Electronic Commerce .

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Mobile shopping.

Mobile banking.

Mobile payments.