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Logic connected his CD to his artist image - simplistic black and red- which represents the struggles in each song. For example, the 1-800-273-8255, the ending shows a red traffic light, which symbolises a message to stop and think.

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I will be analysing Logic, a Hip-Hop artist's Digipak, as well as links to his Music Video singles.

I chose Logic, because his new album "Everybody" holds a story of struggle and this will create a challenge to discover which qualities make his album link together.

Synergy helps create a recognisable, star-image for the audience he's targeting- branding his work for a wider audience too through a common theme which everyone relates to.

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The final Brand Identity of Logic's "Everybody" 

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The final Brand Identity of Logic's "Everybody" 

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There's a strong sense of unity within each of his single- at the same time as linking each form of discrimination to his album's purpose - ACCEPTANCE,
- Artist features himself in each single as the one who gives the important message of acceptance.

- Simple costume - black shirt.

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Key Features Highlighted:
Themes of Sexuality and discrimination.
Artist is featured within the narrative.
Suicide prevention message- links to the album's theme of acceptance.

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Key Features Highlighted:
- Themes of Discrimination and acceptance of all kinds, regardless of race, religion, colour, creed or sexual orientation.

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Key Features Highlighted:
- Album cover featured.
- Futuristic themes emphasized by the closeup of the robot within the art and also the actors talking about discrimination. "Back then they had different creeds."

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Key Features Highlighted:

- Futuristic atmosphere - Robot surrounded by people from ancient times.
- Painting inspired by Jesus, correlating to religious themes.
- Many people- linking to the name "EVERYBDOY".

"The Wedding at Cana" remixed into his own style, replacing the people with people of all races, colour, relgiion and creeds.

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Logic - Black SpiderMan ft. Damian Lemar Hudson (Official Video)

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Logic - 1-800-273-8255 ft. Alessia Cara, Khalid (Official Video)

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Logic's third album, 'Everybody,' is out worldwide on May 5, 2017.

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Independent Research Activity - SYNERGY within Logic's "EVERYBODY" album. 

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Independent Research Activity - SYNERGY within Logic's "EVERYBODY" album. 