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The Volkswagen Group is one of the world’s leading automobile manufacturers, headquartered in Wolfsburg, Germany. It owns renowned brands such as Volkswagen, Audi, Porsche, Lamborghini, and Bugatti. The company operates globally, producing vehicles that combine engineering excellence, innovation, and cutting-edge technology. Volkswagen aims to lead the transformation toward sustainable mobility, emphasizing electrification, digitalization, and efficiency.

Top 3 Most Important Characteristics

Expand electric/hybrid lineup

Invest in sustainability

Increase production efficiency

Justification of the Top 3 Priorities

Expand electric/hybrid lineup

As global regulations tighten on emissions, expanding electric and hybrid options is essential for Volkswagen to remain competitive against Tesla and other EV leaders. This aligns with the company’s “Accelerate” strategy, focused on achieving carbon neutrality by 2050.

Invest in sustainability

Consumers and investors increasingly value sustainability. Strengthening green supply chains, recycling programs, and renewable energy investments reinforce Volkswagen’s brand image and regulatory compliance across key markets.

Increase production efficiency

Efficiency improvements lower costs and enhance profitability, especially crucial as Volkswagen scales up EV production. Advanced manufacturing technologies and automation also help maintain product quality and reduce waste.

Santiago Zorrilla and Andre Felipe Jimenez

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Éxito is one of the biggest supermarket chains in Colombia. It started in Medellín in 1949 and now has hundreds of stores across the country. You can find food, clothes, electronics, and home products there. Éxito also has an online store and a credit card. It belongs to Grupo Éxito, which also owns the Carulla brand. Today, Éxito stores are usually large supermarkets where people can buy almost everything in one place.                                    The justification it is on the image. 

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Samuel Torres and Mariana Reina

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Presentation:

Mercedes-Benz is a globally recognized luxury automobile brand, renowned for its innovation, quality, and commitment to excellence. Founded in 1926, it has built a legacy as a pioneer in automotive engineering, symbolizing performance, elegance, and cutting-edge technology.

Justification:
Mercedes-Benz is a global leader in luxury automobiles, known for innovation, quality, and style. To stay competitive, the brand needs continuous product innovation, sustainability, and the growth of electric and hybrid models. It aims to enhance the customer experience through personalization. That is the reason we chose the areas the company needs to improve.

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Decision-Making Explanation

For this analysis, we created a pairwise comparison chart to evaluate the relationship and synergy between Tesla’s main business divisions. This method helps identify how different areas of the company complement each other and where collaboration generates the most value.

Each division was compared with the others — such as Electric Vehicles, Energy, AI & Robotics, Battery Technology, Solar, and Software & Autopilot. We assigned a value of 1 when two areas were compatible or had a clear connection, and 0 when they had little or no direct relation.

After filling the matrix, we calculated a SCORE for each division by summing all its compatibilities, and then established a RANK based on the total scores. This process allowed us to identify which divisions are the most interconnected and therefore the most strategic for Tesla’s long-term growth.

The results showed that Electric Vehicles and Battery Technology achieved the highest scores, meaning they have the strongest synergy with other divisions. This suggests that Tesla’s decision-making should prioritize these areas when allocating resources, planning innovation, and developing new technologies.

In conclusion, the pairwise chart supports data-based and strategic decision-making, offering a clear view of how Tesla’s business units reinforce each other to drive sustainability, innovation, and efficiency.

GROUP: Diego Alejandro Sandoval, Sergio Arturo Moreno

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Andrea Arenas - Luna Contreras

• The Pairwise Comparison Matrix was used to evaluate seven possible actions McDonald’s could implement to improve customer service speed and efficiency. Each action was compared two at a time, assigning a score of 1 to the more impactful option. After totaling the results, the top priorities were: using AI to predict demand (6 wins), optimizing kitchen workflow (5 wins), and applying employee incentives for speed (3 wins). These results suggest that combining technology, process improvements, and staff motivation offers the most effective strategy. The matrix helped structure the decision-making process and identify the most impactful actions to enhance fast, efficient service.

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Aspect to Improve:

Customer retention. Many customers visit once for makeup services (e.g., special events) but don’t return for regular purchases or other treatments.

Decision to Be Made:

What should Blush Bar focus on to improve customer loyalty?

Options:

A. Launch a loyalty rewards program

B. Increase social media engagement (tutorials, influencer partnerships)

C. Improve after-service follow-up (personalized emails or product recommendations)

D. Offer exclusive membership packages with monthly benefits

E. Train staff in customer experience

F. Launch a signature Blush Bar product line

G. Host exclusive events (Beauty Nights or makeup workshops)

Score:
A. Launch a loyalty rewards program = 10

B. Increase social media engagement (tutorials, influencer partnerships) = 12

C. Improve after-service follow-up (personalized emails or product recommendations) = 2

D. Offer exclusive membership packages with monthly benefits = 8

E. Train staff in customer experience = 6

F. Launch a signature Blush Bar product line = 0

G. Host exclusive events (Beauty Nights or makeup workshops) = 4

Top 3:

B. Increase social media engagement (tutorials, influencer partnerships) = 12

A. Launch a loyalty rewards program = 10

D. Offer exclusive membership packages with monthly benefits = 8

Decision:
Blush Bar should focus on increasing its social media engagement through:

Interactive content such as makeup tutorials, live Q&A sessions, and polls.

Collaborations with influencers and beauty creators.

Consistent posting on platforms like Instagram and TikTok to build trust and visibility.

This will help attract new clients, strengthen the community around the brand, and encourage repeat visits.